- Words: 665
- Length: 2 Pages
- Topic: Business - Advertising
- Paper #: 97374777
Pricing strategy needs to take into account a number of different factors. These include the costs of production, the positioning of the product, competitive pricing, and the customer's willingness to pay. Selling Chapman's ice cream to the United Arab Emirates is going to take into account some of these more than others.
With respect to cost of production, there are two factors that need to be taken into consideration. The first