Product Writing on the Movie

Product Writing on the Movie Glee

The Glee name

Glee is a show about a team of high school students who dance and sing. They use music as a means of coping with the pressures of the peers, the teachers, their families and the society.

Glee is a phenomenon show, registering millions of viewers in the first year of airing. The singers in the show have even been invited to various social events, the most popular of them being their singing at the White House. Glee was off to such a powerful and impressive start that it was even ridiculed in an episode of South Park, in which it was implied that students who did not sing were unable to adjust to the high school life.

The noun glee represents a strong emotion of excitement. The Longman Dictionary of Contemporary English defines the term as "a feeling of satisfaction and excitement, often because something bad has happened to someone else," which does not necessary offer a positive connotation to the movie. It could nevertheless be assimilated with the tensions, frictions and competitions which characterize life in high school.

But in a more positive connotation, it can be assumed that the word glee is in fact the shorter and cooler version of the glee club, syntax which denotes "a group of people who sing together for enjoyment" (Longman Dictionary of Contemporary English). From this standpoint, the word glee integrates all the actors in the glee club, united by their powerful voices and their passion for singing. The simple noun glee however, reveals that within the club and within the high school, frictions exist. And these are unavoidable in life and essential to make the movie interesting. In this order of ideas, it is safe to argue that the name of the show is effective as it captures the essence of the series.

2. Sales of the Glee DVDs

The phenomenon and popularity created around the Glee show points out to estimations of increased sales. Unlike most television series which wait until the entire series is filmed and aired before they release it on DVD, Glee has already released its first season on DVD, despite the fact that they have not yet completed filming the second season. This strategy supports increased sales volumes due to the following reasons:

It allows the Glee fans to immediately purchase the DVD and view any episode they missed or simply review the series or the episodes they liked

It allows the Glee fans to begin collecting the series on DVD, which also supports the popularity of the show.

Another reason as to why it is estimated that the sales of the Glee DVDs would register high volumes is pegged to the soundtracks used in the filming of the series, namely the songs the students in the glee club sing. These are popular songs, listened and appreciated all over the world. They are undying songs which add to the desirability for the show as well as for the DVD.

In terms of the product life cycle, this is difficult to estimate. It would be based on the popularity of the show which could increase, decrease or stagnate throughout the following seasons. Based on the personal understanding of the show, the following are foreseen regarding the product life cycle: