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Production of Caps and Shirts
A part written report assignment-based forthcomming olympics produce a company I production shirts caps named company GLOBAL SUCCESS PLC.
Company profile
Global Success PLC is a company that deals with event planning marketing and organization. In the forth coming Olympics, the company wishes to venture in the production of Shirts and caps for corporations. The forthcoming Olympic Games present an opportunity for firms to gain recognition on an international scale. Global success intends to take this opportunity to provide services to willing corporations to capitalize on the event and build their company and product reputation.
Global success tag line in the campaign for production of the shirts and caps is "create a long lasting impression on potential consumers"
Branding
According to Brynard P.A. & Hanekom S.X., 2006()
branding is a measure targeting to make known a product, service or company to a market or potential consumers. Branding creates knowledge thus providing a niche for potential consumption of through awareness. As Graham S., Nerotti L.D., & Goldblatt J.J., 2001()
argues it is not just meant to influence the choice of consumers over competitor's products but rather, increase awareness thus increasing prospect of choice through a showcase of potential handicap solutions Graham S. et al., 2001()
Branding is also meant to create loyalty to products and services by constantly reminding customers of the existence and continued provision of the goods and services. Branding using shirts and cap will create an impact of this magnitude owing to its lasting effect. Marketing ventures have realized that the potential of a product to remain present in the minds of consumers is through continued branding Gratton, Shibli, & Coleman 2005.
This adds to the weight for branding using longer lasting measures such as Caps and T-shirts.
Global success dealing in marketing venture appreciates these facts and targets...
While seeking to provide this service to potential customers, Global success intends to recruit companies with a global perspective for its product. The upcoming Olympic Games are a worldwide venture, and the potential for companies with a global perspective is unlimited. Global success proposes to produce caps and shirts as a specialization for companies that would consider embracing their services.
The shirts and caps will be custom made to reflect the theme of the upcoming Olympics. This will reflect the corporation's awareness of the global event. In order to brand a contracting corporation in accordance to their product or service, a team of marketers will be used. They will be expected to, learn more about the company's culture and, the products or service they provide. This undertaking will in coming up with company specific marketing and branding perspective.
It is appreciated that a corporation branding strategy must be one that creates a long lasting impression Cravens D., Merrilees B., & Walker R., 2000.
With this perspective in mind, Global success targets to provide a niche for corporations to brand teams and officials in a dealership that has a premium price. Branding teams and sporting personality in sporting events are more successful since they are the core focus in the event such as Olympic Gratton et al., 2005()
Global success will liaise with the event organizers and managers to the Olympic teams to obtain sponsorship on behalf of wiling contracting companies. Branding using team and event organizer will bring in the notion of brand identification that promotes knowledge Brynard P.A. & Hanekom S.X., 2006()
Potential challenges
The sporting industry has potential to make brands and break them. This is expected because much of control is out of the marketers reach when strangers are expected to carry the information. Sports fun and sporting personality are charged with the indiscreetly defined role of…
References
Brynard P.A., & Hanekom S.X. (2006). Introduction To Research In Management-Related Fields. 2nd Edition. Pretoria: Van Schiak.
Cravens D., Merrilees B., & Walker R. (2000). Strategic Marketing Management For The Pacific Region. Sydney: Mcgraw-Hill.
Graham S., Nerotti L.D., & Goldblatt J.J. (2001). The Ultimate Guide To Sport Event Management And Marketing. 2nd Edition. United States Of America: Mcgraw-Hill.
Gratton, C., Shibli, S., & Coleman, R. (2005). Sport and economic regeneration in cities. Urban Studies 42(6), 985-999.
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