Products Are Made How New

¶ … products Are Made

How New Information Products

Come to be Created and Deployed in the Market

The development of new information products that have exceptional growth potential as business models share common traits. The intent of this analysis it to evaluate how these initial discoveries are transformed into viable, long-term and highly profitable business models over time. Google, which began as a project to index academic research that had the most citations in them, as Larry Page and Sergey Brin wanted to only cite the most read papers in their dissertations at Stanford University, or the portal concept Jerry Yang, found of Yahoo! also initially created at Stanford support these points.

Analysis of Innovation and new Information Product Development

What both Google and Yahoo share in common is that they didn't initially begin with monetization in mind, they began in response to a very difficult, challenging problem its founders had in getting to their goals. Little did Sergey Brin and Larry page realize that indexing technology that could do a Page Count Analysis would eventually index nearly 80% of the Internet. Yet given the massive task of finding research that had been cited, the two created a very powerful algorithm that would cut through many other information parameters and get to the heart of what the searcher was looking for. The AdWords model which generates nearly 30% of total Google revenues came about as a result of traffic to the search engine over time. With the Yahoo! portal the need for a centralized master record of all links throughout Stanford led to the development of the initial indexing technology. Google's Page Count Analysis is generations ahead of Yahoo! yet both share the common trait beginning with an information context problem.

Both of these are just the beginning of contextual-based innovation in information management. The use of contextual taxonomies for example that manage all areas of potential interest in real-time from a smart phone such as the iPhone for example are coming. The personalization of content according to each person's interest is arriving today and will be pervasive soon. Thinking of this from a Business-to-Business (B2B) standpoint with suppliers, the speed of supply chains could be greatly increased if this type of knowledge were made available throughout a supplier network (Wagner, 2010).