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Both of these are just the beginning of contextual-based innovation in information management. The use of contextual taxonomies for example that manage all areas of potential interest in real-time from a smart phone such as the iPhone for example are coming. The personalization of content according to each person's interest is arriving today and will be pervasive soon. Thinking of this from a Business-to-Business (B2B) standpoint with suppliers, the speed of supply chains could be greatly increased if this type of knowledge were made available throughout a supplier network (Wagner, 2010).
What Apple does extremely well in this area however is convergence of innovation, from the operating systems on their laptops to the continually updated iTunes platform and the latest iTouch, iPad and iPhone, Apple has successfully created an ecosystem that generates not only innovation but tacit knowledge as well (Augustine, Yadav, Jain, Rathore, 2010)....
Predictive modeling is going to make the population of taxonomies with data commonplace. The vision Bill Gates mentioned decades ago of "information at your fingertips" are on the verge of being a reality today with smart phones and innovation platforms such as iTunes. Where innovation is going to be strongest is in the personalization of massive amounts of data very quickly for each person's unique preferences, needs and wants.
References
Augustine, M., Yadav, O., Jain, R., & Rathore, A.. (2010). Concept convergence process: A framework for improving product concepts. Computers & Industrial Engineering, 59(3), 367.
Wagner, S.. (2010). Supplier traits for better customer firm innovation performance. Industrial Marketing Management, 39(7), 1139.
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