Public Relations
Gilded and Gelded. Hard- Won lessons from PR Wars company's image is something all PR Officers are concerned with. Image makes everything, from the stock market reaction to your own workers to the general public on the street. How is image made and how it affects the company's well being is dealt with in this excellent article by one of the veterans of PR, Dick Martin, former executive vice president pf public relations at AT&T.
The first and most important concern: the CEO. Indeed, CEOs can sometimes make the image of a company. A charismatic CEO will tend to have a more positive reaction from the general public and will influence the way the company is regarded. This was the example with Mike Armstrong: young and charismatic, he became CEO of AT&T and impressed the media with several public appearances. However, this was not enough to cover up for some of his leading mistakes that drove AT&T towards several years of losses.
Symbolism may be everything. At least, this is what the author has experienced. The most eloquent example regards Bob Allen's, former CEO, as he decided upon firing...
Economically speaking, this was a profitable decision: the company was encountering losses and it was a sensible decision to try and reduce costs. The effect showed itself at the stock exchange, as AT&T's shares boosted several points. However, in the long run, Bob Allen appeared as the corporate money maker that instead of giving up on some figures of his salary prefers to lay off workers. As the author underlines, making an excellent point, "public relations is not about polishing an image or creating buzz; it's about building long-term relationships between its institution and its stakeholders." This is exactly what Allen did: he created a buzz, profited from the rise in stock, but ignored the future relationship with the stakeholders and created a negative future image for the institution he led. Quite contrary to this philosophy came Armstrong's strategic actions upon his becoming CEO: no more chauffeur-driven transportation for executives! Economically, this had no immediate consequence, but the moral impact was immense, because it showed that the top guys were able to step down to worker level in order to recover from…
(Slattery, 2008) According to Slattery "every good speech deserves a great beginning." (2008) Slattery addresses the attention-getter in another article and states that another technique or type of attention-getter is the use of 'questions', which are useful for the following reasons: Questions engage the audience on a personal level by beginning a thought-process about your topic Questions help frame the rest of your introduction and speech in a way that promises answers Questions
Public Speaking Class If it hadn't been for this class, I would be blushing amidst my various shades of sickly green, sweating through my shirt, and shredding my note cards into tiny pieces on the floor. As a result of taking a public speaking course, I have lost my previous feelings of self-consciousness, feel for the first time in life that my ideas have value, and am not intimidated by
Public speaking: Tips from the Toastmasters According to the Toastmasters International Website, visual aids are a key part of professional presentations. I have found this to be the case, given that visual aids give the speaker something to focus on rather than him or herself. They also draw the audience's attention away from the speaker and instead focus it on the subject the speaker is addressing. This is also why
Speech Class Learning Statement The author of this report has been asked to offer what was learned over the course of the public speaking class that is about to conclude. There are actually a great many things that were discovered or at least improved internally within the student who is writing this response. The author of this report will describe and expand on the terms and tricks that were learned over
Public speaking is a form of speaking to a group of people in an informative, influential manner. A public speaker should target the expectations and motivations of the audience and clearly state the main purpose of speech. The purpose of public speaking can include but not limited to simply informing, to motivating people to garher together, to simply telling stories and to entertaining the audience. Good speakers should drag the
Public Speaking Consider that you will only have the designated amount of time to communicate your message to the audience. You will need to determine your goal in advance. Do you wish to teach something in particular to the audience? Are you interested in inspiring or motivating them? Are you only providing information that they will use at a later time, and to which they will have ready access to reference