Qantas Airlines Qantas Is The World's Second Essay

Length: 15 pages Sources: 7 Subject: Transportation Type: Essay Paper: #65408394 Related Topics: Singapore Airlines, Freight, Star Trek, American Airlines
Excerpt from Essay :

Qantas Airlines

Qantas is the world's second oldest airline. Founded in the Queensland outback in 1920, it is Australia's largest domestic and international airline and is recognized as one of the world's leading long distance carriers, having pioneered services from Australia to North America and Europe. The Qantas Groups today employs approximately 32,500 people and offers services across a network spanning 182 destination sin 44 countries (including those covered by codeshare partners) in Australia, Asia and the Pacific, the Americas, Europe, the Middle East and Africa (Qantas Airlines, 2011).

In regards to the Qantas Group, their main business consists of transportation of those that are passengers as well as promoting "Qantas and Jestar" (Qantas Airlines, 2011). Three groups are needed for Quantas, these include "commerical, customer and marketing, and operations" (Qantas Airlines, 2011). For what is done commercially, this consists of distrubution, planning and alliances (Qantas Airlines, 2011). For "customer and marketing," this entails experience, crew, services as well as marketing (Qantas Airlines, 2011). With the operations, this has "engineering, airports, catering, flight operations, operations planning and control" and so forth (Qantas Airlines, 2011). They have a stake of 27% in Vietman and a 46% with Air Pacific as well as Jetset. The organization partners with other airlines as well, such as Australia Post.

With Quantas, they have at least "5,600 flights a week serving 59 city and regional destinations in all states and mainland territories" (Qantas Airlines, 2011). The organization has a service entitled "Quantas Link," they operate with Jetstar with flights that consist of 160 a week (Qantas Airlines, 2011). Their network comprises of "182 destinations in 44 countires; including Australia and those served by codeshare partner airlines" (Qantas Airlines, 2011). This makes them a huge airline that has contributed much to society from the then to now. Passenges around the globe use their services on a regular basis and are satisfied with the outcomes (Qantas Airlines, 2011).


Imagine studying Quantas Airlines for the first time. What will one discover about its history? How about internally and externally? Is a mandate needed? One will study in depth Qantas Airlines, and how they have contributed to the society and world.

Company Overview

One needs to note the history of Qantas. "The story began in March 1919, when former Australian Flying Corps officers W. Hudson Fysh and Paul McGinness heard of a £10,000 ($20,000) prize" (Qantas Airlines, 2011). Through this, their Federal Government was offering Australians to fly from England and as far as Austrailia during a 30 day period (Qantas Airlines, 2011).

What happened is that McGimness travelled to Wales to see "Sir Samuel McCaughey to ask if he would fund their entry in the race. In Palestine the two young lieutenants had flown a Bristol figher presented to No. 1 Squadron by the millionaire industrialist" (Qantas Airlines, 2011); consequently, Sir Samuel agreed to fund it and he died before an aircraft was found. No one wanted to support this flight.

This was a minor setback. However, Fysh and McGimess did accept a particular assignment provided to them by the Defense Department. They were provided the opportunity to survey the race along with leaving supplies for those that are competing.

Fysh later wrote, "We were convinced of the important part aircraft would eventually play in transporting mail, passengers and freight over the sparsely populated and practically roadless areas of western and northern Queensland and North Australia" (Qantas Airlines, 2011).

Upon completing their survey, Fysh made a landing strip for the Defense Department, and welcomed the winners of the race. Later, he rejoined McGinness and did whatever was needed to get finances for their air service. Graziers were considered sympathetic at that time for travelling in the outback. Through this, they were able to outline their plans (Qantas Airlines, 2011). "McMaster, fired with enthusiasm, convinced business acquaintances to invest with them" (Qantas Airlines, 2011).

Now that the financial support was there, Fysh and McGinness "ordered two Avro aircraft" (Qantas Airlines, 2011)....


Later on, this was cancelled. When the purchase was complete, this was August 19, 1920, and was named "The Western Queensland Auto Aero Service Limited. A new company name became "Queensland and Northern Territory Aerial Services Limited, which was QANTAS for the abbreviation" (Qantas Airlines, 2011).

The papers were officially named for this airline on November 16, 1920. They were "based in Winton, was registered with Fegrus McMaster as Chairman" (Qantas Airlines, 2011).

In 1921 the Qantas fleet comprised two war surplus biplanes - an Avro 504K with a 100 horsepower (74 kw) water-cooled Sunbeam Dyak engine and a Royal Aircraft Factory BE2E with a 90 horsepower (67 kw) air-cooled engine. The BE2E was purchased for £450 ($900) from Charles Knight, a Longreach stock and station agent who, having experienced a turbulent delivery trip, swore nothing would induce him to fly again (Qantas Airlines, 2011).

McGinness and Baired did enjoy doing demonstration flights. They struggled to keep both of them afloat (Qantas Airlines, 2011). For example, "pieces fell off in flight and the Avro 504Ks engine, choking in the thin and hot air, boilded on the shortest trips" (Qantas Airlines, 2011). Thanks to Baird, he was able to modify the aircraft in order to improve the performance (Qantas Airlines, 2011). "In this period 871 passengers were taken aloft and the biplanes logged 54,000km without serious mishap" (Qantas Airlines, 2011).

By the time 1922 arrived, they did airmail services in between "Chaleville and Cloncurry" (Qantas Airlines, 2011).

Between July and September 1959, ahead of every other airline outside the U.S., Qantas took delivery of seven Boeing 707-138 jet aircraft. Boeing 707 services to the United States began in July. Two months later the service was extended to London via New York. Sydney-London services via India began in October (Qantas Airlines, 2011).

This was a huge milestone for the company during this period of innovation. They had such an advantage that they modified their 707-138 with new turbo-fans. Because of this, they named them vannus because of them originally named as Boeing V-Jets. As a result, the organization ordered two more in 1963 (Qantas Airlines, 2011). Through these efforts, a "B" version was fit with new engines that had turbo fans that were developed by "Pratt and Whitney in 1961 (Qantas Airlines, 2011). This enabled them to have fuel consumption that was much lower, which allowed for takeoffs to become more shorter, larger payloads that could occur over a longer distance with a faster speed of 960km/h. Range was of utmost importance for Qantas due to them experiencing isolation geographically (Qantas Airlines, 2011). Furthermore, "the tail fins of all the 707 airliners were painted red with the V-Jet logo boldly displayed in white" (Qantas Airlines, 2011).

Over time the fleet of Boeing 707s grew immensely (Qantas Airlines, 2011). "By 1964, 13 of the Boeing 707 jetliners were operating on most Qantas routes and the airline had begun selling its propller driven aircraft" (Qantas Airlines, 2011). At least 19 jets extisted in March 1966, Six of them were larger than the 707-338C series. As a result, they ordered five more. Additionally, " in June 1966, Sir Hudson Fysh retired as Chairman of Qantas and soon followed by the man most responsible for the post-war Qantas expansion" (Qantas Airlines, 2011). They continued to build up the fleet and grew in management during this time (Qantas Airlines, 2011).

The Austrailian Airlines did help pioneer Qantas into "domestic commercial aviation" (Qantas Airlines, 2011). They originally flew passengers "from Melbourne to Sydney in a Douglas DC3 in September 1946" (Qantas Airlines, 2011). As a result, the TAA took over that of Qantas in 1949, which enabled them to consider going overseas. Through these efforts, they introduced Vickers Viscount that were trunk routes in the 1964, which gave them a variety of airliners as well as Busines Class when it was introduced to Airbus for their A300 during the time of 1981 (Qantas Airlines, 2011). By August 1986, they "became Australian Airillnes. Quantas purchased Australian Airlines in 1992" (Qantas Airlines, 2011).

As of October 1990, the airline industy in Australia was deregulated (Qantas Airlines, 2011). As of April 1991, "the Australian Government announced it would sell 49% of Qantas and 100% of Australian Airlines" (Qantas Airlines, 2011). When Feburary 1992, the Governmetn chose to overal their policy, which opened up opportunities for Qantas Airlines to enter the domestic market, after becoming absent for over 40 years as well as to enter into the bidding of Australian Airlines (Qantas Airlines, 2011). "In June 1992, the Government acceped Qantas' bid for Australian and decided to fully privatize the Qantas Group" (Qantas Airlines, 2011). They purchased Australian Airlines September 1992; consequently, "the operations of the two airlines were merged under the single Qantas brand in October 1993" (Qantas Airlines, 2011). A trade sale occurred as of December 1992, and British Airways was successful in the bidding (Qantas Airlines, 2011). Through this venture, British Airways made a $665 purchase and purchased 25% of "Qantas in March 1993" (Qantas Airlines, 2011).…

Sources Used in Documents:


Qantas Airlines. (2011). Entering the jet age. Retrieved May 22, 2011, from Qantas Airlines:

Qantas Airlines. (2011). Fleet developments. Retrieved May 22, 2011, from Qantas Airlines:

Qantas Airlines. (2011). Inspiration. Retrieved May 22, 2011, from Qantas Airlines:

Qantas Airlines. (2011). Quick facts. Retrieved May 22, 2011, from Qantas Airlines:

Cite this Document:

"Qantas Airlines Qantas Is The World's Second" (2011, May 22) Retrieved June 13, 2021, from

"Qantas Airlines Qantas Is The World's Second" 22 May 2011. Web.13 June. 2021. <>

"Qantas Airlines Qantas Is The World's Second", 22 May 2011, Accessed.13 June. 2021,

Related Documents
Qantas Airlines External Environment Threat of New
Words: 1967 Length: 7 Pages Topic: Transportation Paper #: 35198124

Qantas Airlines External Environment Threat of New Entrants -- Medium Supplier Power -- Medium Buyer Power -- High Threat of Substitute Products - Low Competition -- High Strengths Weaknesses Opportunities Threats Qantas's Strategy for Competitive Advantage Recommended Strategy Cutting Costs Finding New Innovation External Environment Threat of New Entrants -- Medium Australia has deemed that it is good for the public if any international airline that is foreign owned is allowed to operate in Australia's domestic markets. While this may be good for the overall level of

Qantas Airlines in the Past
Words: 3175 Length: 9 Pages Topic: Transportation Paper #: 36812790

Jetstar also now gives customers with more expensive tickets priority boarding, although it plans to retain unallocated seating for reasons of efficiency. The airline buys the points from its parent but strategically recovers costs by prompting people to buy more expensive tickets and attracting back customers (Creedy, 2005). The carrier's frequent-flyer scheme has produced a revenue gain that offset its cost, such as big business routes, an immense amount

Qantas Battles the Effects of the Financial Crisis
Words: 1315 Length: 4 Pages Topic: Business Paper #: 25945454

Qantas Airlines Strategic Management of Qantas in the Light of Global Financial Crisis The Global Economic/Financial Crisis, also known as GFC has influenced the performance of all organizations negatively in the current business environment. Besides increasing the costs of operations, GFC threatens the use of human resources in different organizations. With such a premise, this study analyzes the influence of the crisis on the performance, sustainability, and competitiveness of most of the

Airline Industry Analysis the Past
Words: 3864 Length: 10 Pages Topic: Transportation Paper #: 63251273

S. are seeing modest improvements in economic indicators. The social environment is favorable for air travel. The mode still holds tremendous cachet with consumers and is favored when consumers can afford it. There is some consideration that the airline business is a major contributor to greenhouse gases and therefore global warming, but as of yet the industry has not come under serious public pressure as it is generally viewed by the

Australian Airline Tiger Airways Was
Words: 3459 Length: 10 Pages Topic: Business Paper #: 87622344

Another contributing factor is the industry's high fixed costs. These costs increase the exit costs, which is another factor that increases the intensity of rivalry. The third major factor is the degree of consolidation within the industry. Aside from the minor carriers, there are essentially only three major discount airlines operating in the Australian market. Prior to the entrance of Tiger, the two players operated as a duopoly. Tiger

Strategic Analysis of Virgin Australia Airlines: Following
Words: 2422 Length: 7 Pages Topic: Business Paper #: 8550793

Strategic Analysis of Virgin Australia Airlines: Following its merger with Pacific Blue, Virgin Australia that was previously known as V Australia rebranded to Virgin Australia Airlines. In addition to being the newest international airline owned by Richard Branson, Virgin Australia is headquartered in Sydney Airport. The airline company has developed an airline experience that is based on a simple idea in which flying is considered to something great. Virgin Australia Airline