Resume versus website: practical and esoteric approaches compared

¶ … Promotional Writing

Resume Statement

My objective is to secure an entry-level position in a business organization that will provide the opportunity to analyze information and participate in communications initiatives designed to promote the interests of clients of the organization. The position should emphasize organizational skills, information analysis, and communications across a variety of different media. Ideally, I would hope to have the opportunity to practice and perfect general business skills in the area of business administration and communications. Ultimately, I would hope to earn the opportunity to advance from the entry-level position into a management-training program and, eventually, to progress to higher levels within the organization.

Paragraph Two: Website Summary

Today, effective financial management is more important than ever. Regardless of your income level, your decisions today can determine your financial success in the future. Certain kinds of decisions can guarantee financial security for you and for your family. Meanwhile, other kinds of decisions can completely derail your path to financial security. Our financial analysts can help you understand how to make the best possible decisions today to ensure your family's financial future tomorrow. Please take a tour of our website to familiarize yourself with the many financial planning services that we provide. For your convenience, there is a FAQ page as well as an "Ask an Advisor" function for answers to questions not answered in our FAQ section.

Paragraph Three: Analysis and Comparison

In my Resume paragraph, I used language that was very formal because that is the style that is most appropriate for that type of communications message. I tried to outline a logical connection between my qualifications and the position I hope to secure and to establish that I deserve the opportunity. At the same time, I also tried to communicate that I am interested in a long-term career development opportunity to convey the idea that I am committed to establishing a long-term career in the industry and not just looking for a transitory job. In my Website paragraph, I used much simpler language and shorter sentences because that style is more appropriate to that medium. I tried to convey that there is a need that consumers have and that our website is capable of serving that specific need. More particularly, I tried to use the communications initiative to increase the awareness of consumers that financial management now is more important to their future than they may realize.