Another contribution that a Sales Department can provide is not only in terms of introducing the new Far East Salad and bringing it to the market. Additionally, the Sales Department can play the role of taking care of customers' needs and looking after the things that are beneficial for them in relation to the organization's food products that they patronize. This role provides benefits for both the customers and the organization which in the end can result to the success of the organization.

Thirdly, the sales department can further contribute to the success of the organization by making the product known to consumers which consequently can make the company known as well. The Sales Department can achieve this through effective sales strategies of foods; strategies that include the following elements (Kraft Online).

Product

Price

Place

Promotion

Although these elements are sometimes mistaken for marketing elements, it is actually during sales that these elements become important to consumers as well as to the success of...

In this way, the company can have a good reputation to consumers in terms of being reliable in consumer-service, thus helping the company maintain its current clients and customers as well as increasing more supporters in the future. This is sometimes also known as account management.
Bibliography

Perner, L. Consumer Behavior and Marketing Strategy.

Retrieved on May 25, 2006, from Online.

Web site: http://www.consumerpsychologist.com/

The Vital Role of Sales at Kraft Food UK.

Retrieved on May 25, 2006, from Online.

Web site: http://www.thetimes100.co.uk/case_study.php?cID=26&csID=241&pID=3

All Sales Success Articles.

Retrieved on May 25, 2006, from Entrepreneur Online.

Web site: http://www.entrepreneur.com/Magazines/Copy_of_MA_ColumnArchive/0,4448,327496,00.html