- Words: 1055
- Length: 4 Pages
- Topic: Business
- Paper #: 78073444
Thus, the pitch should include talking points for describing it to customers.
Describe the importance of customer relationship management (CRM) to sales management.
CRM is important to sales management for many reasons (Customer relationship management, TechTarget). It helps them optimize information shared by multiple employees and streamlines business processes such as taking orders. and, it allows the formation of individualized relationships with customers, with the goal of improving customer satisfaction and