Sign Up Now
Get instant access to over 1 million+ study documents
OR
Already registered? click here to login
By creating your account, you agree to our terms of service, privacy policy and student honor code.
This trust issue is so strong that many organizations literally will make one manufacturer their sole source for products and services for such critical links as the steel used in their products or the cable used for building bridges. For the hypothetical travel service introduced at the beginning of this paper, the success or failure of the business hinges entirely on the ability to become a trusted advisor to potential and existing clients. In addition to trust, organizational buyers and consumers both evaluate products and services on their congruence or alignment with their own needs and wants. This congruence or alignment with specific needs is critical for any manufacturer to be successful in marketing and selling their products. There are many other factors influencing organizational buyers and consumers, yet trust and congruence or trust specific to product features relative to an organization or consumer's needs are the most critical.
Product attributes also have a significant influence on purchasing decisions by both organizational buyers and consumers. In terms of the travel service that combines both business and personal travel internationally, the key product or service attributes need to be expertise in planning multiple hotel or lodging locations, in-country transportation between various locations and inter-country transfers and knowledge of visa and passport requirements, including which currencies the traveler needs to have when they arrive in the foreign country, and an entire series of contacts for assistance with potential family...
The focus on total customer service and all-encompassing trust is critical from this product attribute perspective.
Finally in defining a distribution channel, any company first needs to consider how many tiers or levels their channel requires, as is defined by Columbus (2005). The impact of distribution channels on any manufacturer or service is significant, and needs to be seen as a series of strategies that will change as the customers change (Moore, 1999). Further, distribution channel strategies for many companies their highest producing revenue source today, and in the case of services organizations, protecting and promoting a high level of service is critical throughout a channel environment. Creating a framework that is strong enough to support the core functional areas of a company is critical, yet it has to be agile enough to support multiple segmentation strategies and most importantly, quick enough to react to market requirements as they arise, Columbus (2005).
References
Columbus (2005) - Avoiding the pitfalls of Channel Management. Louis Columbus. IEE Manufacturing Engineer. December/January 2006. Accessed from the Internet on June 1, 2006 at http://www.lwcresearch.com/filesfordownloads/AvodiingThePitfallsofChannelMgmt.pdf
Kotler (2003) - Marketing Management 11th Ed., Kotler, Prentice Hall, 2003.
ISBN: 0130336297
Moore (1999) - Crossing The Chasm. Harper Business; Rev edition (July 1999) ISBN 0066620023
Market segmentation iPhone and blackberry market segmentation According to the Business Directory (2012), market segmentation is the process of defining and subdividing a vast market that is mostly homogeneous into segments that possess similarities in needs, demands, wants as well as characteristics. It is actually the opposite of a general market mix since it narrows the market mix to the specific targets. The purpose of the segmentation is to help match
The large amount of Hispanic supporters drawn by Fernando is a very valuable market segment for Dodgers tickets and merchandising. Season ticket sales can be positioned concomitantly with new merchandising in order to draw the Hispanic market. Positioning The Hispanic market can also be used as a target for positioning Dodgers tickets and merchandising. Positioning refers to the image that the company creates for its product in the mind of consumers.
Pizza Hut, Domino's most dominant global competitor, was clearly way behind all three national pizza chains in 2005, with a very weak innovation story on new products to sell, and more re-shuffling of menu items with aggressive pricing and programs to bring in the lucrative in-store buyer. The net result from this lack of innovation was Pizza Hut losing significant market share. it's expected that Pizza Hut will be more
For instance, approximately 33 per cent of Thailand's water sources are categorized as having poor quality and the phenomenon is considered a serious environment problem. Moreover, Thailand is ranked among the last Asian countries based on amounts of fresh water available per capita (WWF, 2010). In this context, the Thai government and the Thai people have commenced to pay more attention to the effect of the environmental problems, as well
This level of the maturity model is a transitory one and is focused more on either small, incremental gains from the first level, which is Reacting. In the Reacting layer of this proposed Branding Maturity Model, the majority of brand departments have a decidedly "every department for itself" approach to process maturity and have information flow that is purely dependent on personal productivity applications only. That is to say
Marketing Canon: Approaches Based on Principles for Influencing Decision Making in Firms Operating in several geographical locations, quite a number of firms have many product lines, which many marketing scholars believe are ever confronted by myriad dilemmas. To facilitate consistent decision-making processes, it is vital for the firms to come up with overall but common marketing strategies while at the same time, it is very essential for firms to permit