Service Theory design is not a basic foothold that can be explained in only a few sentences. There is a lot of thought, experimentation, research, and trial and error that goes into the creation of a sound theory. First, it is important to acknowledge all of the things that can play a role in the design of a theory itself. Researchers have reported that community and culture significantly influence value orientation (Goel, 2010), perceived needs, and motivation as well as provide the ground for creating shared understanding. All disciplines have their own cultures, and all cultures evolve through cross-cultural exchanges. It all starts with a series of questions and ideas that the researcher would like to find out background information on, and possible determine information that may not have been evident upon first glance.
The questions that would need further clarity are: (1) what model best fits the current prospective theory design? (2) What information is necessary and available to support the current theory, (3) Is this new information and/or research, or has this been covered before? (4) What is the best method to go about researching and supporting the prospective theory? In marketing there are so many different models out there that people have tweaked to make work for their specific point-of-view or product that they work with. The focus of the current research is to be able to answer the above questions clearly and concisely, as well as to offer insight into the process of theory creation and the process that others have used, utilizing self-directed learning.
The Model(s)
In the development of this theory it has been determined that the best fit would be a cross between interactive & an instructional model. In addition, it is evident that interactive influence diagrams could also prove effective in data collecting and deciphering certain sets of information pertinent to the theory and its development. Zeng & Doshi (2010) explained that Interactive in-uence diagrams (I-IDs) offer a transparent and intuitive representation for the decision-making problem in multi-agent settings. They ascribe procedural models such as in-uence diagrams and I-IDs to model the behavior of other agents. Procedural models offer the bene-t...
Theory vs. Creativity in Design Leaders have a task of moving the organization forward in a fashion that is supported by all stakeholders. After allocating resources to bolster organizational success, leaders must primarily assess and accept the risks related innovation. Innovation includes accepting new management theories to replace the outdated philosophies widely incorporated into an organization's procedures and policies over time (American Evaluation Association, 2004). This study aims to identify, discuss,
First the process of co-creation will be defined, followed several examples of successful co-creations of the customer experience. 5. Customer experience is the brand and co-creation is the process A firm that migrates to a service-dominant logic will move from selling a commodity to co-creating the customer's experiences. If you utilize the brand definition in the introduction portion of this paper -- a brand is the summation of a customer's interactions
While this paper focuses on process-centric improvements to McCarran, the research completed for this paper highlights the critical need for an all-encompassing IT architecture that allows for data to support both processes as thoroughly as possible. Figure 3: Combining the Check-in and retailing processes for greater efficiency Luggage and Baggage Process Improvements Another major area of process improvement McCarran needed to focus on was luggage and baggage handling. The airport had been
Time Warner approaches the issue of returns and service adjustment through a series of escalation paths and programs. These are the first step in averting any potential need for service recovery. When the service disruption is their fault or the fault of weather-related causes the company, Time Warner is quick to provide a refund or at least a credit for lost service. This is consistent with the concept of reciprocation
Web Services in the context of an SOA framework are designed to be the catalyst of greater order accuracy and speed, further increasing performance of the entire company in the process. The collection of Web Services is meant to not replace the traditional and highly engrained ERP systems in a company; rather Web Services are meant to extend and enhance their performance and making them more agile over time
Organizational Theory #2 What core competences give an organization competitive advantage? What are examples of an organization's functional-level strategies? Core competencies are those capabilities that are critical to a business achieving a competitive advantage in the marketplace. Typically, core competencies can be identified by certain common characteristics -- offering a benefit to the customer, difficult to imitate, uniquely identify the organization and easily leveraged to create many products or operate in many
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