- Words: 838
- Length: 3 Pages
- Topic: Business - Advertising
- Paper #: 64816967
Likewise, her mannerisms, body positions, movements, facial expressions, makeup, and her attire selected for the commercial reinforce sexuality and physical attractiveness throughout (Gerrig & Zimbardo, 2001).
The appeal to logic takes the form of the only spoken words in the advertisement.
The words "sexy," "powerful," and "attitude" are repeated throughout the commercial, uttered in a sexual, breathy female voice. The clear message is that use of the product will increase a