Television and magazine media comparison

¶ … TV and Magazine Ads. There are five references used for this paper.

Americans see numerous advertisements on TV and in magazines, all aim at getting them to spend their money. It is interesting to look at five such ads and who their target audience is.

Household Items

The Libmen Company offers a wide array of products for cleaning the home. Their newest product is the Nitty Gritty Roller Mop which is targeted for the middle-class, homemaker.

The ad promises the product will "get to the nitty, gritty of cleaning a floor (Libmen)."

The company demonstrates this benefit by showing the consumer bristles on the mop, as well as the roller portion.

The consumer is shown the mop being used, further successfully illustrating the virtues of the product.

Health Aids

Odor Eaters has a product called Odor Eaters Plus. The product is aimed mainly at middle-class athletes or workers who may be on their feet more than ordinary people.

The consumer is promised the product will not only eliminate foot odor, but also stresses the fact that it has "podiatric arch supports" which provide extra comfort, causing the buyer to "jump for joy (Odor Eaters)."

Automobile

The Jeep Grand Cherokee in the ad is marketed to the upper middle-class consumer who is a male, outdoor type. The ad illustrates the buyer can reach areas that are not easily accessed by other vehicles.

This ad states the consumer should "never confuse your net worth with your self-worth (Jeep)." This ad campaign is effective since it stresses the buyer is worthy of this type of vehicle by working on his vanity.

Food

Stouffers tries to convince the consumer that their meals are as close to homemade as you can get. Their target audience ranges from the single adult cooking for one to the working mother trying to provide a wholesome meal for her family (Stouffer's).

The ad shows a family in a tree house calling it a family tree, while touting their Family Recipe dinners as "a new recipe for a relaxing family dinner." This ad is successful in making the consumer feel a home cooked meal is always within reach.