AOL, for example, drew users away from DSL with its broadband services, simply because it was easier to add broadband to one's existing AOL account than to go through a new service. Thus, through using Shaw rather than Skype, a user could consolidate his or her computer services. So, Shaw could thus make use of its current marketing position as a more tried and true organization in contrast to

Secondly, Shaw needs to broaden its national base. Shaw is currently a Canadian-based communication company, while Skype serves eleven million users in the international sphere. It is in Shaw's interests to expand its outreach to other, preferably internationally-based communications companies, regarding VOIP technology, to ensure that it can make inroads into the VOIP market. Thus, Shaw's deployment must be an increase in advertising and services to its existing Canadian consumers. The

Communicating in Today's Workplace Workplace Communication Communicating in Today's Workplace Communicating in Today's Workplace "the single biggest problem in communication is the illusion that it has taken place." George Bernard Shaw Communication is essential to every organization for it to function effectively. And as Shaw observes, effective communication can be challenging, particularly in today's workplace. Communication is required to increase efficiency, satisfy customers, improve quality, and create innovative products and services. Communication links everyone together and