Shifting Trends In The Food Term Paper

Length: 9 pages Sources: 10 Subject: Agriculture Type: Term Paper Paper: #49490583 Related Topics: Healthy Food, Food Safety, Food Industry, Gmo
Excerpt from Term Paper :


How Fast Food Restaurants are Reacting to the Shift to More Organic Foods:
To remain competitive, fast food restaurants have had to turn to
innovative products, often redeveloping their product lines, to meet the
changing demands of consumers for organic foods specifically, and healthier
foods in general. The demand for organic foods has been the mechanism for
industry evolution. As noted, McDonalds phased out their supersize menu
items, in response to society's growing health concerns. In addition,
they've begun to offer more healthy menu choices, such as low-fat items and
fresh salads, to their customers, as well as promoting healthy lifestyles
in their marketing campaigns. In the New England area, McDonald's even
replaced their coffee with Newman's Own Organic blend, in an attempt to
take further advantage of more organically-discriminating tastes of
consumers. This move has been well-received in the region[18]. In
addition, new fast food restaurants are being introduced to the
marketplace, in response to these new consumer demands. Company's like
Healthy Express are still relatively small players in the industry, but are
slowly garnering market share from their less healthy competitors[19].
Another industry innovator is Organic to Go (O To Go). Based in
Seattle, Washington, the company "is the nation's first certified organic
caf? and corporate meal delivery service". The company's mission is to
become a leading provider of certified organic and natural soups, salads,
sandwiches, entrees, and other foods. The target market is corporate,
university and other institutional customers, in select urban areas across
the nation. The company has differentiated itself with the use of organic
ingredients whenever possible, ingredients that are natural and free of
harmful chemicals[20].
O To Go has successfully been able to morph the convenience of fast
food restaurants, while taking advantage of the increasing demand for
organic foods. This innovative concept capitalizes on consumers' desire
for quick organic and healthy meals, in today's fast-paced world. The
organization is the first fast-casual restaurant and retailer to be
certified by Quality Assurance International (QAI), which is the leading
third-party certification agency in the organic foods industry[21].
V.G. Burgers is right on O To Go's organic and pioneering heels. This
new organic, vegan quick-stop restaurant has just opened in Boulder,
Colorado. The company not only offers vegan organic offerings, but also
differentiates itself by offering menu choices for consumers with dairy,
soy or wheat allergies[22]. The concept clearly illustrates the
innovations being made to take advantage of the need for quick-service
restaurants, yet the demands for healthy food alternatives.
Tender Greens may not be as intensely organic as either V.G. Burgers
or O To Go, but they too have capitalized on the increased demand for
healthier food choices and desire for organic products. This fast-casual
salad restaurant in Culver City, California is another one of the
industry's leading innovators, offering upscale food in a relaxed setting.
Their salad combinations are familiar, but the restaurant prides itself on
using the highest quality ingredients, including locally grown, organic
greens, obtained through a partnership with local...

...

Increasing amounts of produce
are being sold that are organically certified, as consumers look for
healthier, safer, higher quality alternatives to traditional food. Growing
concerns about the health issues associated with calorie-laden fast food
has been a double hit on the fast food industry. As a result, the desire
for organic foods has led to many industry innovations. Long-time industry
staples, like McDonalds, has altered their menu offerings to offer
healthier alternatives and even offer organic coffee in the New England
region. New organic fast-service restaurants are springing up across the
nation, as well. The one thing is certain, with the continuing demand for
organic food from society, the food industry will continue to see
innovations, as organizations strive to take advantage of these new
opportunities.

Bibliography
Abelson, J., "An Overarching Goal: Innovation," Boston Globe (September 24,
2006): E2 (database online); available from ProQuest, ProQuest ID:
1136409491.
Brunning, R. "Organic Fast-Food Restaurant to Open in Boulder," Knight
Ridder Tribune (October 12, 2006): 1 (database online); available from
ProQuest, ProQuest ID: 1157712541.
"Fast Food in the United States." Market Line (August 2005) Database
online. Available from Datamonitor.
"Fruit & Vegetables in the United States." Market Line (July 2006)
Database online. Available from Datamonitor.
"Global Organic Food." Market Line (December 2005) Database online.
Available from Datamonitor.
Grange, H. "Organic Comes Home to Roost," Business Day, (October 18, 2006):
1 (database online); available from ProQuest, ProQuest ID: 1148389781.
Jennings, L., "The Salad Days of Summer," Nation's Restaurant News 40, no.
34 (August 21, 2006): 29-30 (database online); available from
ProQuest, ProQuest ID: 1129315371.
"Organic to Go Expands in Los Angeles, Acquires Capital." Business Wire
(November 16, 2006) Database online. Available from ProQuest, ProQuest
ID: 1163667841.
"U.S. Natural and Organic Food Market Predicted to Reach $31 Billion by
2007." Healthy Living Monthly (May 1, 2004) Database online.
Available from InfoTrac.
Van Winkle, S. & Colbert, S. "Natural/Organic Strength Continues and
Presents Opportunities." Healthy Living Monthly (August 15, 2006)
Database online. Available from InfoTrac.

Table 1 Global Organic Food Market Value: $ billion, 2001 - 2005

Table 2 Global Organic Food Market Segmentation: % Share by Value 2005

Table 3 Global Organic Food Market Value Forecast: $ billion, 2005 -
2010

-----------------------
[1] "Fruit & Vegetables in the United States," Market Line (July 2006)
(database online); available from Datamonitor.
[2] "Global Organic Food," Market Line (December 2005) (database online);
available from Datamonitor.
[3] ibid
[4] Van Winkle, S. & Colbert, S., "Natural/Organic Strength Continues and
Presents Opportunities," Healthy Living Monthly (August 15, 2006) (database
online); available from InfoTrac.
[5] ibid
[6] "Fruit & Vegetables in the United States", 2006.
[7] "Global Organic Food", 2005.
[8] "Fruit & Vegetables in the United States," 2006.
[9] "Fast Food in the United States," Market Line (August 2005) (database
online); available from Datamonitor
[10] Grange, H. "Organic Comes Home to Roost," Business Day, (October 18,
2006): 1 (database online); available from ProQuest, ProQuest ID:
1148389781.
[11] "Global Organic Food", 2005.
[12] "U.S. Natural and Organic Food Market Predicted to Reach…

Sources Used in Documents:

Bibliography
Abelson, J., "An Overarching Goal: Innovation," Boston Globe (September 24,
2006): E2 (database online); available from ProQuest, ProQuest ID:
1136409491.
Brunning, R. "Organic Fast-Food Restaurant to Open in Boulder," Knight
Ridder Tribune (October 12, 2006): 1 (database online); available from
ProQuest, ProQuest ID: 1157712541.
"Fast Food in the United States." Market Line (August 2005) Database
online. Available from Datamonitor.


Cite this Document:

"Shifting Trends In The Food" (2006, November 28) Retrieved November 29, 2021, from
https://www.paperdue.com/essay/shifting-trends-in-the-food-41406

"Shifting Trends In The Food" 28 November 2006. Web.29 November. 2021. <
https://www.paperdue.com/essay/shifting-trends-in-the-food-41406>

"Shifting Trends In The Food", 28 November 2006, Accessed.29 November. 2021,
https://www.paperdue.com/essay/shifting-trends-in-the-food-41406

Related Documents
Internalization of Fast Food Business
Words: 3657 Length: 11 Pages Topic: Agriculture Paper #: 34235580

Internalization of Fast Food Business Internationalisation of Fast-food Business PEST Analysis for India Political Economical Social Technological PEST Analysis for United States Political Economical Social Technological Comparison between the two Countries Changes in the Global Environment due to Financial Crisis Impact of Financial Crisis on Internationalisation Fast food has transformed the eating habits of the entire population, whether they are resided in UK, U.S., Asia or any other country. The changing trend of the eating habits evidently exhibits that fast food industry is one of

Whole Foods Market Provides a Wide Variety
Words: 1582 Length: 5 Pages Topic: Agriculture Paper #: 50982946

Whole Foods Market provides a wide variety of products to customers since it carries organic and natural food. The company is the leading retailer of organic and natural foods across the globe with more than 170 stores in the United Kingdom and North America. As a firm that is uniquely mission driven, Whole Foods Market is very selective about the products it sells as well as remaining dedicated to strict

Whole Foods Market the USA Food Market
Words: 1446 Length: 4 Pages Topic: Agriculture Paper #: 22608052

Whole Foods Market The USA food market is currently dynamic and keeps changing on a daily basis. The current occupancy of the shelves that organic foods have taken is quite substantial and this extends to the dairy products category and any other mainstream food retails. It is estimated that the market retail sales of organic foods shot to $21.1 billion in 2008 up from $3.6 billion in 1997 and this has

Global Food Global Justice and
Words: 1567 Length: 6 Pages Topic: Agriculture Paper #: 9222667

The World Bank is a likely source of support for such an initiative. Recent research has focused on the promise of rural development through a restructuring of agri-business (Jarosz, 1996) and the results are promising. Rural labor practices are subject to change and some of those changes do not require a global revolution. Instead of waiting for the IMF to collapse or fertilizer companies to go bankrupt, sustainable agricultural

Health and Wellness Foods and Beverages
Words: 5783 Length: 15 Pages Topic: Physical Education Paper #: 39648167

Health and Wellness Foods & Beverages Increase in health consciousness: Studies on health consciousness among Americans have been carried out on the telephone by Peter D. Hart Research Associates on the telephone among a representative sample of 1,018 "Less Active" American adults more than 18 years old. The definition of less active was taken as being people who exercised vigorously less than twice a week. The summary of the study stated that

Globalization of World Food Markets
Words: 1439 Length: 5 Pages Topic: Agriculture Paper #: 1470439

The presence of a border, however, allows for that market to become closed. Nations that can feed themselves will continue to do so even if there is unmet demand elsewhere, because ultimately food is more important to survival than money. The value of money for survival, after all, is dependent on the ability to exchange that money for the means of survival. During the food price run-up in the