Social Commerce In Saudi Arabia Research Proposal

Length: 14 pages Sources: 25 Subject: Business Type: Research Proposal Paper: #92162537 Related Topics: Social Influences On Behavior, Social Network, Social Aspects, Avon Products

Excerpt from Research Proposal :

Social Commerce in Saudi Arabia: How the Social Media Affect the E-Commerce in Saudi Arabia


Conceptual Framework Model

Social Media

Psychological Aspect and Theories


Digital Divide in Saudi Arabia

Ethos, Religious conviction, and Government in E-commerce Adoption

The Rise of the PR Industry in Saudi Arabia

Conceptual Model and Research Hypothesis (Drawing)

Research Contribution

Social Commerce in Saudi Arabia

Modern Saudi Arabia today actually represents an exceptional and convergent mixture of social conservatism and technological ability, a wonderful alteration from a remote, desert land that it was just something like 50 years ago. As social media is turning out to be increasingly prevalent in Saudi Arabia, online marketers are starting capitalizing in methods that service social media and include online customers. In Saudi Arabia Online marketers' adoption of new online marking trends is being prompted by discoveries that show individuals are spending great amounts of their time actually mixing online. Furthermore to advertising and endorsing on social media, online retailers are finding out that social network platforms are a something worthwhile when it comes to promoting social commerce in Saudi Arabia. It works because it is great place to interrelate and communicate with online consumers successfully and professionally. Saudi Arabia has found out that becoming a social media force in advertising and sales sense goes way beyond basically producing a good looking Twitter page and making sure all of your workers "like" you. It is clear that the typical misunderstanding in the online business community is that the social media does not have any kind of an effect on the e-commerce in Saudi Arabia. Several studies have revealed that the Internet is vital in financial and business growth (Cortizo, 2011). On the other hand, researchers, political figures, and business practitioners had highlighted a resistance to end-user systems and connected Internet technologies differed from district to district (Bahaddad, 2013). The marvel is due because of the level of accepting of persons, the circumstances of the required substructure, and social, political, social, and financial explanations (Cortizo, 2011). Brock (2014) supported the suggestions and proposed that one could imagine the effect of clear or obvious procedures after the loss of a state that is supposed to be stable. With that said, any kind of an assessment would need the capacity to mirror on various possibilities. Ever since the usage of the Internet in Saudi Arabia was still in its baby stages, many types of problems concerning technological flow, distillation, adoption, and ideals were yet to be spoken by present literature. Research shows that it is apparent obvious those scholars did not really consider technological foundation, development, or arrangement with the local culture in the general arrangement of their discussions.

Significance of the research

The discoveries from this research study will be expected to inspire further studies on applicable methods to train people individuals in the studied area, the way certain applications are created given that the usability of existing applications are "socially defective" (Cortizo, 2011), and would require the expansion of indigenous answers that stalk from lived experiences. The long-standing significance and influence of the study is that researcher hopes to clarify the implementation of suitable applications that were user friendly and brought into with the cultural purview of the areas that are in question.

Additional, the results from this qualitative study, on a comparatively unknown phenomenon in regards to the link among the Social Media and its effect on the e-commerce in Saudi Arabia, could be utilized to show the right study research questions and hypotheses for quantitative research studies in the future. Also, from such quantitative research, it could be thought one could then harvest empirical data to test, determine, and circulate the hypotheses.

Research Objectives

To identify factors that contribute to social media divide, with a focus on the Social Media Affect the e-commerce in Saudi Arabia.

To test the appropriateness of key concepts and recommended behaviors related to the impact of social media on e-commerce.

To document social networks and communication systems that assist rapid distribution of information about, and adoption and perspectives of, e-commerce in Saudi Arabia.

Social n newtConceptual Framework Model

Digital Divide

Purpose of using e-commerce





Social Media Affect

Literature review

The researcher discovered that there was not many qualitative studies done in Saudi Arabia that discovered the Social Media Affect the e-commerce in Saudi Arabia or that looked into the problem that are related to the digital divide in the nation. However, small numbers of studies and developments on the Social...


Most of studies had emphasized on data infrastructure issues, rather than focusing on relevant processes like the utilization of Information and communications technology (ICT) for e-commerce, industry to industry commerce, e-government, or other machinery use. With that said, this study was, as a result, appropriate for a phenomenological understanding and for constructing contextual background for Information and communications technology use and diffusion, as well as finding plans (methods, customs) for handling the issues related to issues such as digital divide.

This chapter documents the review of diverse literature information on the fundamental ideas causing the phenomenological research with an understanding in the direction of launching coverage of knowledge holes associated with Social Media effect on the e-commerce in Saudi Arabia. The media is something that has been going on ever since ancient times when motions and paintings were the key cause of communication. Research displays that in the centuries since the start of the Renaissance, the world has been able to witness a large alteration of media from alphabetic writing all the way to printing, and in the last few decades, from printing to electronic media and computer communication (Bahaddad, 2013). With that said, technology has made communication progressively easier through history. Lastly, in modern years, the social media has turned out to a very important device for social networking.

The phenomenological research was founded on the theory that an obligation of the cultural, socioeconomic, and technological issues that distress the usage of Information and communications technology and decreasing the digital divide was an indication of a real e-commerce activity and cutting-edge infrastructure, leading to a quicker degree of financial development and increased way of life. In this chapter there will be various theoretical viewpoints that educated the researcher's accepting of technological inculcation procedures, digital scholastic practices, and companies within varied cultures and communities. These theoretical ideas were brought into the light and then described in sociocultural theory, literacy studies, and the analysis of transnationalism (Eid, 2011). The author reviewed research for instance the work by Haji (2012) (1981), Luria (1979), Khan, (2013), and Ng, (2012)Chen, (2010) to summarize and frame the study of technology usage in Saudi Arabia and talk about the theoretical utensils that directed this dissertation study. It is clear that their works fluctuate from decontextualized and individualized influences of communication and understanding, and developed a theory that shows the interconnections among cultural groups, social practices, and semiotic and relational variables (Mantymaki, 2010).

Social Media

Kumar, Novak and Tomkins (2006) looked into the development of structure of the Yahoo! 360 and Flicker, which are very good examples of social networks. They were able to discover that even though there are some secluded operators and communities in these two social networks, there are also a large amount of strongly connected sections, which span the entire network (Kumar, 2006). These communities will aid customers to trust e-sellers. Facebook, Friendster, LinkedIn, Hi5, MySpace, Orkut and YouTube are a few shared examples in an enormous list of websites that include social networking services. Some of these have even achieved to shape an entire new age group on the Web. All of these websites are absorbed on bringing individuals together to interrelate through chat rooms, and they deliver easy-to-use publication gears via cheap personal Web pages.

Research shows that the world's biggest social network is anticipated to pursue a $75 billion to $100 billion assessment in its IPO, the most expected stock proposing from Silicon Valley ever since Google Inc. went public sometime in 2004 (Neil, 2012). Research shows that Facebook was intended to accumulate lists of "friends" as well as bring together people with similar interests. It has added an amount of features over the past few years, as well as chatting, messaging, uploading videos and posting photos. Also, YouTube, the first foremost video hosting and sharing site, came on the scene in 2005.

Psychological Aspect and Theories

When it comes to the psychological aspect, the cultural-historical psychology school of thought took the collective activity system as a calculating tool on the way to linking the divide among the societal structure and individual subject. This qualitative study will evaluate the impact of the social media on e-commerce development and growth in Saudi Arabia.

In the first quarter of 2011, the Middle East witnessed numerous uprisings, termed social media revolutions,…

Sources Used in Documents:


Anderson, M. (2013). Turning "like" to "Buy" Social Media Emerges as a Commerce Channel. Booz & Company, 23-56.

Assad, S.W. (2009). The rise of consumerism in saudi arabian society. International Journal of Commerce & Management,, 73-104.

Bahaddad, A.A. (2013). Attracting customer in saudi arabia to buy from your business online. . International Journal of Business and Management, 65-81.

Brock, C. (2014). F-COMMERCE AND THE CRUCIAL ROLE OF TRUST. Online Communities and Digital Collaborations, 1-11.

Cite this Document:

"Social Commerce In Saudi Arabia" (2014, February 19) Retrieved March 30, 2023, from

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