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Difussion and Innovation Minority Youth Substance Abuse Solution
In the article by Robertson (1967), the issue of how innovation can occur is discussed. The article looks at the continuous innovation, dynamically continuous innovation, and discontinuous innovation. Diffusion is described as occurring in an orderly sequence. Those who innovate can be first to the market or to the target audience with their ideas. They can be second and expand on the initial innovation, or they can continue the first innovation; or they can be last or be innovative by discontinuing the previous innovation. Diffusion can occur in a predictable manner according to the description of innovation offered by Robertson (1967). Personal influence and social integration all play a part in how diffusion occurs, however—and this is something that is born out in the study of modern influencers on social media (Freberg, Graham, McGaughey & Freberg, 2011). As Rogers and Scott (1997) point out, innovations are communicated via culture, community and social groups. This is the essence of diffusion. In Robertson’s (1967) article, the diffusion of innovation...
The principle that will be applied form the diffusion of innovation model is the principle that the easier the message the easier it is for the message to be adopted by the target population. As the target population for this public health campaign is minority youths, the message should be simplified and communicated using simple means that will appeal to modern youth—and this means that social media, Facebook and Twitter are necessary to use.
As Freberg et al. (2011) show, social media is capable of influencing people because of the simplicity of the message system and the immediacy with which the information is given. Social media influencers are able to present themselves directly to their followers and appeal to their sense of curiosity about what is going on in the…
References
Freberg, K., Graham, K., McGaughey, K., & Freberg, L. A. (2011). Who are the social media influencers? A study of public perceptions of personality. Public Relations Review, 37(1), 90-92.
Robertson, T. S. (1967). The process of innovation and the diffusion of innovation. Journal of marketing, 31(1), 14-19.
Rogers, E. M., & Scott, K. L. (1997). The diffusion of innovations model and outreach from the National Network of Libraries of Medicine to Native American communities. Retrieved March, 22, 2006.
Social Media Trends: Health Psychology One of the most notable trends in recent years is the rise in interest in the field of popular psychology. People conduct personality tests on themselves, engage in self-diagnosis, and simplify psychological conditions (both common and uncommon) and apply them to their daily lives. The ubiquity of the Internet has made this even more accessible. Although self-help books have been best sellers for more than a
Social Media The "United Breaks Guitars" phenomenon spawned a new era in consumer empowerment. As Kaufman (2012) states, "until very recently, there seemed to be fewer and fewer ways for ordinary people to fight back against powerful corporations." Now, consumers have a range of possible ways to get other consumers to change their purchasing behaviors -- hitting companies where it hurts the most. A friend recently posted on Facebook about a
Social Class And Health During the Renaissance and Medieval Times THE BASIS OF PRIVILEGE The Diet of the Rich and the Poor What the rich and the poor ate in those times was vastly distinct (Cheng et al., 1999). The nobles and the wealthy could well afford and were served a wide variety of foods by cooks. Poor peasants, on the other hand, subsisted on a few and affordable types of meat and
Today, the modern media are so thoroughly integrated into our lives that the ubiquitous and instantaneous availability of information means that the media now influence, rather than merely report the news. By the end of the first decade of the 21st century, the modern media have contributed to the outcome of national elections and they have been substantially responsible for the success of political coupes that toppled dictatorships and
Media Influence in the BU Controversy Terrorist attacks using biological weapons, and also the threat of widespread viruses and illnesses have prompted the creation of research labs as preventive measures to deal with these types of possible future problems. These research labs which study some of the most harmful pathogens and viruses known to mankind are now present all over the world in places like Australia, Russia, South Africa, The U.K.,
Social Media and Technology - the Evolution of Social Interactions Social Media and Technology Technology has changed humanity and the whole concept of human interactions in dramatic ways over the last few decades. What we have now is an internet revolution; an era of superior digital connectivity, where the internet controls literally every aspect of human life, from the acquisition of social capital to the maintenance of well-being and social status. Gone