Sociological and Criminal Methods

Expanding Barnes & Noble to England The company that will serve as the focus of this paper is Barnes & Noble. The industry that this company operates in is the bookseller industry. It is worth noting that Barnes & Nobles also operates in other industries. For instance, the physical retail locations of this chain operate in conjunction with Starbucks (which is part of the food and beverage industry). Barnes & Noble is also involved in the book publishing industry.

Still, its major source of revenue and the primary facet of its business for which this company is known for is selling books. The domestic environment for this company is the continental United States. It has retail locations in every state in the U.S., and is headquartered in New York City. and 3. The global environment which will likely most behoove Barnes & Noble for expanding its business is England. There are a several characteristics of this global environment that are conducive for success for the company in this location.

Firstly, however, it is worth noting that booksellers in physical locations in general have endured immense difficulty in attempting to sell their books because of the influence of the internet (Rosenbaum, 2013). Still, England is most conducive to Barnes & Noble because English is the national language -- the majority of the books sold by Barnes & Noble are printed in English. Additionally, Barnes & Noble has a classics section in which it sells timeless books. Many of these books are written by British authors.

Therefore, it is not unlikely that the company can have a significant audience for these books in this particular country. Additionally, the cafe culture which is a part of Barnes and Noble and Starbucks is highly prevalent throughout Europe. Although England is not located on the European continent, this tradition has extended to it and is another boon for Barnes & Noble's business model. 4. The barriers that exist in the new global environment are actually much the same as those that exist for Barnes & Noble in its domestic environment.

Specifically, those barriers are the competition that the company faces from online booksellers who are able to sell their products at a significantly lower cost than retailers in physical locations can. Perhaps the best example of the sort of competition that Barnes & Noble will face while attempting to expand to England comes in the form of Amazon, which has grappled with Barnes & Noble over e-book titles and formats (Quain, 2011). Amazon's presence in England is not as great as its presence is in the America.

Still, there will be other online retailers of books functioning in England that will present a barrier to the unobstructed conducting of business by Barnes & Noble in this country, which simply reflects changes in this industry as a whole (Rosenbaum, 2013). There is a degree of convenience associated with online bookselling competitors, as many customers find it convenient to simply place orders for books from the comfort of their homes and get them expediently.

This form of competition may gain another advantage with the alleged forthcoming usage of drones to assist with expedience and cost reduction in the shipping.