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Yet, inventories at the retail level are kept low in order to control costs. This is facilitated by strong logistics. Deficiencies in logistics would hamper growth prospects and compromise the Starbucks Experience. Moreover, the firm's ability to translate this competency into international markets will go a long way to determining how successful the company can be in those markets, in particular with regards to the revisiting the same saturation strategy they have employed in North America.
The final core competency that helps to distinguish Starbucks is its human resources. This supports the Starbucks Experience, in that the company is consistently able to identify and train candidates to fill strict criteria within the framework of a low-paying food service job. The corporate culture and benefits package contribute to this competency, indicating that a substantial amount of thought has gone into the Starbucks human resources policy and its role in the company's success. The one area of deficiency with respect to this competency is that it has not traditionally been applied to innovation. Starbucks will need to show that it can adapt its competency in human resources to meeting the different needs that the organization will have going forward.
Works Cited:
Starbucks 2008 Annual Report. Retrieved June 20, 2009 from http://media.corporate-ir.net/media_files/irol/99/99518/AR2008.pdf
Some financial data from MSN Moneycentral. Retrieved June 20, 2009 from http://moneycentral.msn.com/investor/invsub/results/hilite.asp?Symbol=SBUX
No author. (2007). New Issue -- Starbucks Sells $550 mln in 10-year notes. Reuters. Retrieved June 20, 2009 from http://www.reuters.com/article/bondsNews/idUSN2131222520070821
Allison, Melissa. (2009). Moody's Downgrades Starbucks Bond...
Seattle Post-Intelligencer. Retrieved June 20, 2009 from http://seattletimes.nwsource.com/html/businesstechnology/2009217122_webstarbucks13.html
Mitchell, Allison. (no date). Starbucks -- Anatomy of a Distribution Center. Material Handling & Logistics Conference. Retrieved June 20, 2009 from www.hkplanet.net/.../T4S2%20-%20Starbucks-The%20Anatomy%20Of%20Successful%20Distribution.ppt
No author. (2008). Starbucks, TransFair USA and Fairtrade Labelling Organizations Announce Groundbreaking Initiative to Support Small-Scale Coffee Farmers. Starbucks Corporation. Retrieved June 20, 2009 from http://www.starbucks.com/aboutus/pressdesc.asp?id=929
No author. (2008). Starbucks to Acquire Coffee Equipment Company and its Revolutionary Clover Brewing System. Starbucks. Retrieved June 20, 2009 from http://www.starbucks.com/aboutus/pressdesc.asp?id=848
Minnick, Fred. (2007). The Starbucks Experience. QSR Magazine. Retrieved June 20, 2009 from http://www.qsrmagazine.com/articles/exclusives/0407/starbucks-1.phtml
No author. (2006). Mystery Shoppers at Starbucks. StarbucksUnion.org. Retrieved June 20, 2009 from http://www.starbucksunion.org/node/1036
No author. (2008). Starbucks Chairman Schultz Returning as CEO. MSNBC. Retrieved June 20, 2009 from http://www.msnbc.msn.com/id/22544023/
Linn, Allison. (2008). Starbucks to Close 600 Stores in the U.S. MSNBC. Retrieved June 20, 2009 from http://www.msnbc.msn.com/id/25482250/
Gebler, David. (2005). Reputation is the Last Defense. Working Values. Retrieved June 20, 2009 from http://accounting.smartpros.com/x50977.xml
No author. (2005). Yum Brands Opens New China Distribution Center in Shanghai. SupplyChain.cn. Retrieved June 20, 2009 from http://www.supplychain.cn/en/art/393/
Works Cited:
Starbucks 2008 Annual Report. Retrieved June 20, 2009 from http://media.corporate-ir.net/media_files/irol/99/99518/AR2008.pdf
Some financial data from MSN Moneycentral. Retrieved June 20, 2009 from http://moneycentral.msn.com/investor/invsub/results/hilite.asp?Symbol=SBUX
No author. (2007). New Issue -- Starbucks Sells $550 mln in 10-year notes. Reuters. Retrieved June 20, 2009 from http://www.reuters.com/article/bondsNews/idUSN2131222520070821
Allison, Melissa. (2009). Moody's Downgrades Starbucks Bond Rating. Seattle Post-Intelligencer. Retrieved June 20, 2009 from http://seattletimes.nwsource.com/html/businesstechnology/2009217122_webstarbucks13.html
No author. (2008). Starbucks, TransFair USA and Fairtrade Labelling Organizations Announce Groundbreaking Initiative to Support Small-Scale Coffee Farmers. Starbucks Corporation. Retrieved June 20, 2009 from http://www.starbucks.com/aboutus/pressdesc.asp?id=929
No author. (2008). Starbucks to Acquire Coffee Equipment Company and its Revolutionary Clover Brewing System. Starbucks. Retrieved June 20, 2009 from http://www.starbucks.com/aboutus/pressdesc.asp?id=848
Minnick, Fred. (2007). The Starbucks Experience. QSR Magazine. Retrieved June 20, 2009 from http://www.qsrmagazine.com/articles/exclusives/0407/starbucks-1.phtml
No author. (2006). Mystery Shoppers at Starbucks. StarbucksUnion.org. Retrieved June 20, 2009 from http://www.starbucksunion.org/node/1036
No author. (2008). Starbucks Chairman Schultz Returning as CEO. MSNBC. Retrieved June 20, 2009 from http://www.msnbc.msn.com/id/22544023/
Linn, Allison. (2008). Starbucks to Close 600 Stores in the U.S. MSNBC. Retrieved June 20, 2009 from http://www.msnbc.msn.com/id/25482250/
Gebler, David. (2005). Reputation is the Last Defense. Working Values. Retrieved June 20, 2009 from http://accounting.smartpros.com/x50977.xml
No author. (2005). Yum Brands Opens New China Distribution Center in Shanghai. SupplyChain.cn. Retrieved June 20, 2009 from http://www.supplychain.cn/en/art/393/
However, the company has in general enjoyed success overseas and as a result international sales now account for 27% of operating income (2010 Starbucks Annual Report). The international division remains a key source for growth at Starbucks, in particular the Chinese market, where Starbucks has enjoyed considerable success and now sits at over 500 stores. The company struggled in the mid-2000s due to two main factors. The first was the
However, simply hiring more people is only a part of the solution; in addition, these new employees, as well as current employees need additional training in order to allow them to serve customers more rapidly and in a more friendly manner. These goals should be tied to a compensation/bonus program for employees if the levels of customer satisfaction in the areas of improvement are enhanced. By doing so, the
Product and Brand Management at Starbucks Product and Brand Management -- Analysis of Starbucks Starbucks (NASDAQ: SBUX) has one of the most recognized and perennially most popular bands recognized today. It also has one of the most loyal customer bases of any quick service restaurant (QSR) with the average visit per months of the most loyal customer segments averaging 16 or more (Starbucks Investor Relations, 2013). During a recent visit to a
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