Research Paper Doctorate 3,491 words

Starting and managing a small business

Last reviewed: May 18, 2005 ~18 min read

Starting a Small Business

The prevailing tradition in business trend, often known as organizational synthesis, is revolving around the dual concepts of 'big' and 'small' enterprises that legalize a research concentration on large, 'centre' firms in national and international economies. In such creation a small business is marginalized in terms of 'periphery' as a residual when a considerable class of firms those were unsuccessful to sustain i.e. becoming large, that captures 'secondary labor markets' and economic 'niches', and that mostly depend upon dominating enterprises for the agreed orders. Their hardship stems from feeble entrepreneurship, sector-wise hindrances to scale economies, or other sources but in real meaning, they are placed as a deficient 'other' whose importance assists justify the importance of the 'core' and the historical project of delineating its rise to dominance. (Odaka; Sawai, 1999) campaign was initiated a decade earlier against Wal-Mart, considered to be the largest retailer of America as they upset local communities, and since they were considered to harass small businesses. Such contradiction exemplifies that an apprehension for small business and the kind of lifestyle that many Americans think it engenders, is quite alive in the United States. It did not concern much to the adversaries of Wal-Mart when the stores reduced the prices for the consumers or that the existence of Wal-Mart normally enhanced the economies of the communities in that the stores were positioned. However, the firm's imagined damage to small business and small towns have great impact. The Wal-Mart ambiguity revealed the complex ideas that the Americans have in store concerning the small business. Small-business people, the small business firms and the individualistic ways of life constituted a special interest in their firms, and the individualistic way of life they have been thought to foster. Some Americans considered small businesses as fortification against too great a concentration of authority in the United States. (Odaka; Sawai, 1999)

The Small Business Administration has several concerns those are required to be effectively taken into account by the potential business owners. Those include: 1. The personality it necessitates to deal with a business. The entrepreneur is regarded as the own most significant employee there by necessitating an objective appraisal of the strengths and weaknesses. 2. Taking into account the kind of business most appropriate to the skills, interests and the local economy. 3. Delineating the business in detail. It sounds ridiculous but many owners/managers never really ask themselves what kind of business they are involved in. 4. Evaluating the fundamentals of success those involve sound management practices, industry experience, technical support, planning ability. 5. Outlining a business plan to be known as the identity of the business. 6. Taking into account the legal concerns. Some may necessitate a contact with a lawyer well informed on state and local regulations, for legal advice. 7. Needs estimation of the necessity of the number of employees which are necessitated and the best way to find them out. 8. It is essential to estimate the requirement prior to actually hiring them. The necessity of a computer system can also be thought of. It is essential to think of the best and always to be kept in mind that the computers can only help and they are not the panacea. 9. The size and adaptability of the telecommunication system is also to be thought of. It is required to be capable of easily inflated while the business grows. 10 it is essential to chalk out marketing and advertising plans involving the requirement of the customers and their affording capacity. A local advertising company is considered to be assistive in this regard. 11. Explored location alternatives: that indicates the renting office space vis-a-vis working out of the home. It is seen that about 20% of the new small businesses are operated in the homes of the entrepreneurs, but it is required to adhere the local zoning regulations. (Steve, 1997)

At first there is a necessity to devise a business plan, that one will require acquiring the external capital and compels one to look into the objective for the future of the company. The plan required clarifying the question that makes one realize that the entrepreneur can perform this in better way than the present competition. A plan is crucial but it is not engraved in stone. (Sherrod, 2004) the adversaries are always piled against the entrepreneur. They will not differ in this decade. It will always strenuous to continue and it will necessitate almost superhuman labors to attain success. Irrespective of computerization and new communication technologies, the time involved will be unlimited. While the financial attainments are probable, they perhaps will not quantify up to the healthy corporate salaries of the 1980s. This indicates the motivation for involving in the business today and in the future cannot be relatively financial. (Pollan, 1993)

In almost all initial circumstances, whatever one judge one would necessitate would not be sufficient. Most of the people think that once they initiate the business it will entail for their requirements. However, with most small businesses, one does not take money out and would be persistently infusing money back into it, particularly early on, and if the necessity exceeds the cash or available credit one will tend to be unsuccessful. (Sherrod, 2004) the intricacy of planning, financing, launching and operating a small business in present day circumstances is influencing many people to foster the advantages of team entrepreneurship. Instead of being a single person liable for the entire operation, an association of individuals with differing skills but a shared vision associate together to initiate a business. According to Marc Dollinger, associate professor of business administration and the Glaubinger fellow of Entrepreneurship at Indiana University, the team concept entails explicit benefits. It extends the business more skills, it offers the prospective for more start up and operating capital and it entails the business more elusive assets. Instead of constructing on one brand name and network you can construct on several.

The term entrepreneur as a craggy individualist continuance alone may be something of the traditional one. Whether the business is launched alone or with teammates, one matter required to be concentrated upon from the very initiation is that it may not be the only entrepreneurial endeavor ever being associated with. The chance factor is so quick and the aim of successful business so particular that even the greatest idea in the world may not have a very long life span. This necessitates viewing on the expertise as being entrepreneurship, not just one specific business. You are required to be a career entrepreneur, traveling from opportunity as each presents itself. Information technology- irrespective of its concentration around the touch pad- is considered to be a crucial tool to stabilize the operating field with larger competitors. It is also capable of generating smaller businesses that are on priority of their markets with a specific edge. (Pollan, 1993)

Further innovation is required in respect of any business - big or small - that anticipates sustenance. The innovation with regard to the small business does not imply the development of new technologies, but the capability to acknowledge opportunities to adopt them and infuse them to work. Small business Innovation implies growth, productivity improvement, and profitability for a sector that is becoming a prime impetus of the American economy and employment growth. (Linda, 2002) Success of this since long is taken to be attached to its continuance with the mass markets, associating the maximum numbers of customers in terms of their lowest possible price. It transpires that for a small business such a strategy is not favorable. Rather, success of such enterprises is attached with aiming at micro segments of a market acknowledging what is peculiar about them and being aware of the ways to follow them. Probably the best method to wrap such a micro segment of niche is to decide introspectively within the business for some thing that is peculiar- the particular thing that is the best of the business or entrepreneur in comparison to others or other businesses. (Pollan, 1993)

Moreover, the prices for the products of the newly initiated business are not necessarily are too high or too low. One is not required to flood the stock to lure the new customers. This normally gives rise to the set expectations in the minds of the customers, and it is not possible to raise the prices to cover the costs. 'Cheap' is considered to be an adverse element. This normally indicates poor quality and deters people from buying. Moreover, if the price of the product is too high and people do not realize the value, they will not resort to buying. (Sherrod, 2004) Generation of personal relationship with the customer will necessitate movement beyond traditional notion of marketing. The entrepreneur is required to access and link with each of the customers individually either one-on-one, through organizations or via some form of community involvement. It will definitely be more like networking than marketing. It is required that the networking should entail the customer with a name and fame to attach to your business. The concept of brand loyalty is gradually wiping out. It is the enterprise with a persona that will become successful in the 21st century, according to Steven Cohen, the director of corporate development for the accounting and professional services firm of Goldstein Golub Kessler & Co. (Pollan, 1993)

Irrespective of the type of business with which the entrepreneur is involved it is required to allure and maintain good people those can serve as the replica of the entrepreneur while addressing the customers. This is not possible unless some type of enduring relationship is offered to them. One normal mode is to deploy individuals those may not desire permanent relationship. There may be people thinking of flex-time or part-time positions to harmonize their home lives. Or they may be the older individuals those think the complete retirement is not what they desire. Irrespective of their environment, the entrepreneur is required to attach them to the business. According to Arnold Brown, this is possible by offering them a part of the action instead of their permanence. It is required to search our some modes for them to associate in the growth of the profit of the business, whether it is through bonuses or commissions. That will visualize them their future well being. It is required to make them understand that they may not be there for ever but they shall be dealt with justly as long as they are associated with the enterprise. (Pollan, 1993)

Taking into account the total liability for the financial well-being of the employees, the person who starts a business is required to have a plan for hiring, paying and supervising workers, and required to set up personnel policies or job descriptions and take into account the periphery advantages, bonus plans, profit sharing and taxation. After indicating the steps essential to initiate the business, one is required to deploy competent legal advice to make certain the persistent adherence to laws and regulations, particularly those that addresses the employment and liability issues. There is a necessity to query for the suggestions from people the entrepreneur knows personally and those have deployed lawyers in connections with business concerns. At last, if one is attempting to initiate or run a small company, one essentially acknowledges a little bit about everything associated. Even if one has the capital to rent an accountant, a sales manager or a production manager, it is beneficial to sufficiently aware of the jobs of each to find out and evaluate their performance. One cannot hypothetically assume that people are aware of what they are doing or that of their interests are the same as that of yours. (Sherrod, 2004)

Like other things, the introduction of an effective business necessitates being in the right place at the right time. Thus the effective entrepreneurs in 2005 most likely are those who are capable of detecting and capitalizing on the trends far reaching the late 1990s. The analysts those monitor the trend of the growth of emerging companies visualize that some of the strongest opportunities over the coming few years will stem from the persistent efforts of corporate America to be the leaner by infusing tactics like contracting out to smaller firms. An aging population and the persistent growth of dual-income families, the experts say also will offer lucrative openings for entrepreneurs those can serve the medical necessities of the older or offer timesaving and child-care services for engaged parents. However, till now the best possible growth areas for business, several trend-trackers visualize, are the high technology avenues. (Litvan, 1996)

One can visualize and tell that information technology, according to Pete Collins, director of entrepreneurial advisory services for Coopers and Lybrand, and international accounting and consulting firm, is an extremely hot area. Larry Winter, assistant vice president of small business and express services at Dun & Bradstreet Corp., a business-information company in Wilton, Conn. opined, the emerging trend is in the sphere of high tech avenues. Presently the most modern high tech avenues according to him involve the services that assist firm's network computers and gain access to the Internet. An intermittent survey by Coopers & Lybrand, known as the 'Trendsetter Barometer', also recommends that where revenues are more prone to continue flowing. The firms entailed the top-executives of 400 of the fastest growing U.S. firms to detect what they consider to be the growing avenues in America.

The prioritized list of responses was high-tech areas, involving local-area-networking services for computers, software manufacturing, and telecommunications equipment and services. But Collins, who assists in conducting surveys, recommends entrepreneurial wannabes to consider viewing beyond the emerging avenues themselves to search out modes to serve businesses that are inherent. To illustrate, his analysis on quickly growing firms indicate that the personnel of such companies think hindered by the problems in searching out the skilled workers. Such managers are frustrated since they cannot achieve what they necessitate to continue growth at a rapid rate, he reveals. That harassment provides scope for companies to step in and assist the hard pressed managers in searching out the skilled workers or develop the prevailing skills of the employees, according to Collins. His survey also reported a great interest in product exporting, those presents another opportunity for outsiders that can tender consulting and other types of services to firms exporting to a particular country for the first time. (Litvan, 1996) plethora of agencies and organizations are prevailing those specifically concentrate on assisting small businesses to succeed in every way possible since business like those of frame shops play a crucial role in the economy of the nation. Here is some quick information to some of the best organizations available to assist enhancing the business insight and enhance the bottom line. Often the most practical advice stems from someone that has been there. The Service Corp of Retired Executives or SCORE, a non-profit organization which entail free, individualistic consultancy provided by a group of volunteers those function in association with SBA. The consultants can assist businesses in detecting the managerial difficulties, indicating causes and propose viable solutions, along with assistance in evaluating business, marketing, operating and growth plans. They extend assistance with advertising, financial and other business processes and are available for enduring advising sessions if necessary. The Business Information Centers or BIC's which are run by SCORE volunteers and the SBA, has the latest in computer technology, hardware and software with programs that incorporate assistance to generate a business plan, research potential markets or deal with legal issues pertinent to the state. (Wong, 2002)

The U.S. Small Business Administration or SBA generates financial, technical and management assistance to small businesses. The SBA is considered to be the largest single financial supporter of small business and during the last year assisted more than one million business owners. While the SBA does not provide direct loans, it assures loans through varied loan programs incorporating the Microloan programs. (Wong, 2002) Some microloan programs in major cities nationwide are as follows. The Charo Community Development, founded in 1967, in Los Angels extends assistance to the micro enterprises in both the languages of English and Spanish. Providing access to anyone, it is associated not only with people in the local community, it teaches aspiring entrepreneurs to develop a business plan and a marketing plan and extends them with access to the Internet at no additional costs. The duration of the course extends to 11 weeks and charges $199 to embody the contents; however, the students get weekly expert lectures on all avenues of entrepreneurship. Charo also acts as the linkage between the entrepreneurs and financial organizations and perform the base works with the lenders. (Torres, 2005)

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PaperDue. (2005). Starting and managing a small business. PaperDue. https://www.paperdue.com/essay/starting-a-small-business-the-64547

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