Second, the manager must understand what central tendency and variability mean. Specifically, these are simply measures showing where the data trends lie, and how spread out the data are.
Third, other descriptive statistics such as association and dispersion should be understood so that the basic relationships within data are understood. If customers who buy one product are more (or less) likely to also buy another product, the manager needs to know that in developing marketing around the two products.
Fourth, the manager should have a basic understanding of correlation and regression, including an understanding of how valid and reliable measures are formulated and reported. This requires the manager to know something about basic applications of methodology and something about strength and direction factors in such commonly used techniques as Chi-square, ANOVA, and t-tests. At a minimum, the manager must know that correlation implies association between two variables, while regression includes a predictive element. Understanding typical statistical measures, error types and confidence/significance levels for different sample sizes will allow the manager to effectively use relevant numbers.
Fifth, the manager must know how to assess theoretical and normal distributions so that decisions can be made based on how far the data depart from what might be expected given the parameters of the data.
Sixth, and finally, basic sampling techniques, hypothesis formulation and testing, and research design methdologies should be understood...
Business Decision-Making Process Decision-making through Business Environmental Scanning As a relatively new research agency in the market research industry, our firm has two main objectives for this year. The first objective is to increase profitability through increased number and/or higher research costs. The second objective, meanwhile, is to increase the firm's "visibility" in the market research industry, and be recognized as one of the major players in it. In order to achieve
00 income if Mr. Pecos accepted the committed sale made by his Office Assistant Manager. Prepare a contribution margin income statement for the month Based on Mr. Peco's Decision Recommended Sales 286,500.00* 578,000.00** Variable Cost 245 per unit) 925*245-226,625.00) 471,625.00) Fixed Cost Income Computed as follows: of units Selling Price Accepted Orders by Sam Smooth talk Accepted Orders by Harry Hustler Accepted Orders by Garry Giftofgab Total Selling Price 286,500.00* Computed as follows of units Selling Price Recommended orders to accept: Total amount of accepted order Total Selling Price 203000+286,500 578,000.00** Assumption that $475,000 fixed cost is
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