Stilslim Future Strategy for Success

Stil Sim Company: Strategic Implementation / StilSim: Future Strategy for Success Strategic Implementation / StilSim: Future Strategy for Success Vision Values Value 1: We treat each person with dignity and respect. Value 2: We exceed our clients' expectations. Value 3: We are committed to continual improvement.

Value 4: We are Ethical Value 5: We maintain good relationships and provide value Go-To-Market Strategy Generic Strategy: Customer Focused Strategy Brand Ambassadors Mobility is Essential Social Media Prompt Lead Follow Up Track your Results Market Strategy Social Media Integration Mobile Sites Timeframes for the social media and mobile campaigns People Involved Tracking Progress High-Level Action Plan Points to Be Considered Competition Risks Contingency planning Organization Design CEO-Bill Simmons Recruiting Manager Account Manager Line Manager Software Engineers Recruiters Staffing Specialists 12 Summary 12 References 13 Strategic Implementation / StilSim: Future Strategy for Success Purpose The aim of this paper is to examine Stilslim's performance through the process that it follows when it makes its strategic decisions.

It also aims at identifying the best strategic process for the organization. Finally the paper will assess how Stilslim does its evaluation and control processes at present and what changes will be appropriate for the new strategic path. Overview In the process of strategic management, implementation is the final and the most important stage of this process. In the preceding stages, such as the strategic analysis, a lot of work is done in researching, looking at numbers, calculations and evaluations so that viable alternatives can be identified.

In the same way, time has to be dedicated to the strategy formulation stage so that the viable alternatives can be further researched with the aim of gathering the facts that will support the recommended alternative. All the time and resources spent on these stages will be in vain if there is poor implementation. Thus, implementation must be attended to through specific steps and a control plan checking each step or action as the strategy is implemented.

For strategic implementation to be successful, the risks that may arise need to be projected so that possible backup plans can be incorporated in the plan. Stilslim requires a new strategic direction. Its revenues have been steadily reducing. There has been increased competition that it has had to deal with. One of the reasons for this has been that technology has been changing rapidly. It thus needs a strategy that can accommodate this as well as take into account the different preferences that its customers have (Shark Bite Coaching, 2013).

Mission The company's mission statement is wanting. Currently it is "To find quality employees for businesses in the communities we serve." A mission statement according to Philips (2009) highlights a company's competitive advantage and this for Stilslim is through its qualified staff. The mission statement must also greatly emphasize the area of importance, which for StilSim is customer service.

Thus in order to capture the new strategic direction, the mission statement for the company will capture the strategic relationships by focusing on their value and perpetuity stating, "To form valued and perpetual relationships with our people who are our customers and candidates." The skills that their personnel bring will be captured in the mission statement where their qualifications, abilities, and experience are highlighted as, "we bring top range and dependable services from skilled and certified professionals." Finally the emphasis on customer service will be stated as, "we will add value to revolutionary processes to satisfy all our people." All of this leads to a mission statement that reads, "To form valued and perpetual relationships with our people who are our customers and candidates as we bring top range and dependable services from skilled and certified professionals who will add value to revolutionary processes so as to satisfy all our people." Vision The vision for the organization given the new strategy will encompass various things.

First will be the atmosphere where the professionals involved in the recruitment can share knowledge openly. Steady growth of the company will also be captured, as it will result from the atmosphere where knowledge is freely shared with customers, increased productivity as time-to-fill is reduced and through the referrals that we get from clients. Through this, the company can create a business model, which cannot be readily copied. Philips (2009) states that such a model results in competitive advantage over all competitors, present and upcoming.

This is the position where the new strategy hopes to place StilSim. Values Values enable people within StilSim to work as a team, embrace, and work towards the focus of a healthy culture (Philips, 2009). Thus, having good values will create an atmosphere where the organization can be at its peak performance as it inculcates the culture that supports the mission and the vision of the organization. Thus, the values from this new strategy will enhance this purpose. Value 1: We treat each person with dignity and respect.

Philips (2009) says the result of this is the confidence and backing that staff receive enables them to make decisions. These decisions are the ones that will propel the company to a global standing. Value 2: We exceed our clients' expectations. This entails treating the client's needs as urgent so that the company's response is immediate and always fulfils the commitments so that clients see it as the best when it comes to staffing services (Philips, 2009). This will enable StilSim to build a reputation of excellence helping it to fulfill its mission.

Value 3: We are committed to continual improvement. Philips (2009) regards this as a value that will allow the organizations costs to be reduced in terms of labor, and enable it to become adept at identifying people for positions that are hard to fill. This step will also enhance excellence, as people receive training and support to further develop their skills.

Value 4: We are Ethical This entails honesty in all situations, eliciting trust throughout all the company's relationships, practicing fairness with all stakeholders, and choosing to do what is right at all times (Philips, 2009). Value 5: We maintain good relationships and provide value This will require us to win our clients' loyalty by providing services that are of benefit to them and to all stakeholders involved. It is an attempt to gain goodwill.

The value in the services offered will be seen from the quickness of response, the quality of staff, the skills the company provides, and the ability to pre-empt the needs of clients leading clients to see the company's services as top notch (Philips, 2009). Go-To-Market Strategy Generic Strategy: Customer Focused Strategy This is a strategy, which makes the customers the focus of all company decisions. This helps to keep the goal in mind, at all times.

It draws attention and focus away from projects or activities that really do not steer efforts towards fulfilling the mission. Thus, key customer groups are prioritized in all planning. Miller and Miller (2007) highlight this as a strategy that optimizes decisions through the inclusion of customer groups rather than projects or activities. Brand Ambassadors There are various brand ambassador involved in building a good reputation for the company. The recruiters as well as the sales team have a big role to play.

They present a good image when they are known for their integrity. In addition, the kind of staff recruited and placed in positions that clients need filled speak volumes. When these people are highly skilled, well trained and good fits, they will build the company brand and cause customers to become repeat clients. StilSim can also make use of recruiters and sales team members to communicate the company's values.

Thus when this group of people hold to the company's values, they can represent the company's brand while at the same time giving valuable service to clients. Miller and Miller (2007) state that these people should be well treated through such things as recognizing them for the contribution that they make. Mobility is Essential It is important for StilSim to keep up with the latest technological developments and trends. Today many websites have Apps easily accessible through mobile devices.

StilSim should thus create such a platform on their website so that their information is displayed properly on mobile devices. Miller and Miller (2007) caution that company's should not fall into the trap of turning away potential customers just because their website does not display well on these clients' devices such as tablets and phones. Social Media In keeping up with technology, social media cannot be left out.

StilSim must ensure that it appears and has profiles on all popular social media sites such as Facebook, Google+, LinkedIn, and Twitter among others. All these should have links that direct the client to the company website. It is not enough to have accounts on all these sites. Constant communication through them will draw attention and keep clients updated. At the same time, feedback received from these sites must be responded to, especially negative feedback (Miller and Miller, 2007).

Prompt Lead Follow Up The need for this will be brought about by the campaigns done on social media as well as the work of brand ambassadors. The leads that come up from these must be quickly followed up and for this to happen there needs to be clear steps to be followed. This will standardize the follow up process. Shark Bite Coaching (2013), state that having a standardized follow up procedure will help to meet client expectations and create loyalty for the company's brand.

Track your Results When StilSim has made such great efforts to market its brand, it is important to analyze the results of the marketing campaign. This will involve keeping track of the leads that have been generated, which platforms have worked best and how many leads have resulted on business. Tracking will also involve getting feedback from these new clients about the company's services and how their experience has been so far.

This kind of information will enable the company to know how well its marketing strategy is working as well as help design a better one for the future (Miller and Miller, 2007). All these form part of the generic strategy as they have their focus on customers. These strategies work to grow the customer base and enhance better interactions with the company's clients (Miller and Miller, 2007).

Market Strategy Social Media Integration Many times a staffing company will see a social media campaign as a different and separate campaign from the other strategies that is has in place. However, integration will be the result when the company becomes more adept at these campaigns. Fifield (2012) notes that for a more experienced company, these strategies are combined with the technology available and the marketing practices of the company.

Mobile Sites Considering that today's market is mobile and people transact everywhere on their mobile devices, the company should Endeavour to have a mobile site. Fifield (2012) says that a company lags behind its competitors when it does not have a mobile strategy in place. Thus for StilSim to stay ahead of the competition, it must develop a mobile website as well as actively campaign via mobile platforms.

Timeframes for the social media and mobile campaigns Fifield (2012) suggests that for social media campaigns to be integrated with other campaigns, a company should give itself a timeline of four months. He also says that for a mobile website, this timeline should be increased to six months. This allows for the efforts that StilSim made to be designed professionally so as to ensure success. People Involved The marketing team must be fully involved in this marketing strategy.

The Information Technology team will be required to come in when the mobile site is under construction (Fifield, 2012). For social media, the marketing team can work on its own to generate leads for the company. Then working together with the information technology staff including engineers and software developers, a mobile website can be constructed. Tracking Progress As these strategies will be incorporated at the beginning of 2016, monthly reports can be produced to show the progress that is being made.

Fifield (2012) suggests that there be an annual report generated by those in marketing to show what progress has been made so far. High-Level Action Plan Sr. No. Strategic Initiative Dependencies with other actions Estimated costs and Financial sources Person responsible Implementation Steps Timing 1 Employees should have their efforts refocused on customers so that growth is achieved (Brown, 2012). This would be dependent on employees being trained appropriately under strategic leadership (Brown, 2012). Employee training will cost $4 million that would come from investors.

The responsibility for guiding employees in their focus as well as making right staff choices rest with managers and trainers (Brown, 2012). With renewed focus the employees can establish good relationships with customers and this will be helped by excellent services. Goodwill will be promoted and growth experience by the company so that 2016 can be an optimal year (Brown, 2012). One month (Jan 2016) 2 Going back to Basics (Brown, 2012). It will be dependent on an organizational culture shift.

Efforts must be made to help employees understand what is unclear to them in the daily operations. Additional equipment is required such as computers and mobile phones for making cold calls. Additional staff with IT knowhow must also be sought (Brown, 2012). Estimated cost is $2 million. The source of finance would be capital of the firm HR and Managers StilSim should identify gaps between the present and the strategy goals. The strategy of "going back to the basics" should be followed.

Emphasize customer service skills as critical skills for those who are the company interface. Maintain contact and receive feedback from the brand ambassadors as much as possible (Brown, 2012). 3 months (February to April) 3 One firm firms (Brown, 2012). For the global operations, a team needs to be assigned either from the current team or from people hired for this purpose who can be trained for this. Ideally the company should strive to reach a place where same level of service is available globally. (Brown, 2012). Estimated cost is $7 million.

Financial source would be company's investors HR, Software Engineer, and Managers Breaking down communication barriers is essential as the company seeks to bring together the skills that it has so that it can gain market share as it makes itself a one stop shop for clients. This is being done by its Middle-Eastern conglomerate whose efforts are resulting in high growth. The new strategy will ensure that the three branches of StilSim are in congruence s that the same rules and regulations as well as procedures are followed.

Learning is prioritized and enabled through one language across sales teams. Whereas, one of our One of the company's Asian clients implemented this collaborative efforts successfully with the efforts being spearheaded by the general manager and this resulted in success (Brown, 2012). 6 months (May to October) 4 Retain Talent Managers must learn new ways of relating with employees and leading them so that optimal relationships are maintained. In this way the top talent can be retained where they feel valued and their efforts appreciated.

Estimated cost is $1 million and financial source would be capital Trainers and CEO, and trained Managers. The top talent in the company must be given incentives so as to remain with the company. They must be given a good environment to work where top performance is encouraged. 2016 and Beyond Points to Be Considered Competition Competitors are bound to react and readjust their strategies when they feel the threat when the company incorporates its new strategy.

Stilslim however need not worry as it will have great competitive advantage given its level of training, the goodwill it will have amassed as well as its global business (Shark Bite Coaching, 2013). Risks Risk can arise for the company based on its speed of response as well as how connected it is to other businesses. Competitive advantage can be lost when unexpected changes happen and the company does not respond in good time.

Being connected with the economy also means that a change in one sector can affect the operations of the company. The risks that the company faces at present are the anticipated reactions of its competitors through new brands, strategies or discovery of new technologies. Nevertheless it will be able to hold its own against any of.