Strategic Expertise, I Am Looking

¶ … strategic expertise, I am looking to enter into the Strategic Management program working within the area of Marketing and Brand Management. During my continued studies to be conducted at Gallatin, I hope to master the ins and outs of advertising media and modern brand development. I believe that my interest in the field will lead to great academic success. As a very inquisitive person, I find Gallatin's unique Individualized Studies to be very appealing and promising to my future career goals. It is important to be very fluid and flexible in today's professional world, and I believe that working within an Individualized study arena will help me prepare for that. The specific areas I choose within the program will help me develop my marketing and brand management skills so that I may be able to implement a strategic future plan for my professional development within the field.

Continuing my education is essential for pursuing my professional goals. I wish to continue to work within marketing and brand management as I have in the past, but within the context of a more executive level. I aim to one day be in the position to make the crucial decisions regarding a company's marketing and branding strategy, rather than being the one to simply carry out a small piece of it, as I have in the past. The knowledge I will acquire through an Individualized program at Gallatin will help give me the tools necessary to survive in a competitive professional world and attain the high positions I look forward to.

While working at Gallatin, I can bank on my already long list of accomplishments and experiences to help enhance my studies. I was born in London, raised in Istanbul, and went to a boarding school in Switzerland; all which have contributed to my multi-cultural background and staunch independence only witnessed in an individual of great experience. To contribute to my professional experience, I have worked all over the globe within the scope of major retail organizations to help compile and execute successful marketing and brand imaging strategies. While working for VOGUE in New York in 2007 as an editorial intern, I helped select current fashion trends through exhaustive research and development. I also had the luxury of helping with the creative tasks of compiling the magazine content as well as assessing story ideas, researching, and copyediting. Much of my experience is also drawn from my time at Michael Kors in New York as a Public Relations Intern in 2006. There, I helped arrange looks for the Golden Globe Awards and photo shoots for high-end magazines, effectively representing the Michael Kors brand image. I also gained experience in managing press contact databases and client files, as well as tracking press coverage and assisting the process of press releases. At Gilan Jewelers in Istanbul, Turkey in 2005, I worked as a Merchandising Intern and gained great training in the field of customer relations as well as leasing with De Beers on Gilan's behalf. Also in 2005, I worked with Channel D. In Istanbul as an Assistant Journalist. Here, I helped translate news from English to Turkish and worked with the montage teams. I also gained great creative experience writing headlines and breaking news.