Strategic Management: Internal Analysis and SWOT Brief

Strategic Management: Internal Analysis and SWOT Brief Introduction of McDonald Company McDonalds is a foodservice retailer giant across the world with more than 33,000 locations and serving almost 68 million people every day. It's a global company but with a local presence in 119 countries operated by the local people. (McDonalds, 2012) Main strengths of the McDonald Customer Relations: McDonalds have mastered the art of deepening their connection with all classes of customers by providing a great service and experience. This connection with the customers has continued to improve and grow positively.

McDonalds places customer experience in all they do. They recognized the fact that customers are the reason for their existence. Hygienic Food Processing Methods: Customers who attend McDonalds for a meal are allowing them to check the standards of the food they eat by inspecting the places where the food is being prepared from. This gives them confidence that their health is not compromised at the expense of their money since the process is transparent and visible to them.

Such a procedure will keep more of them coming again and again until they can do nothing else but just keep going. (Scribd 2012). Brand Equity: McDonalds has one of the most recognized brands in the world. The Golden Arches and the spokes character (Marketing Teacher, 2012). This gives the food chain a higher preference in comparison to others. The McDonalds brand offers a considerable consumers choice, value and excellent service to all. Main Competitive Advantages Consistent advertising: The survival of any business entity relies heavily on its marketing strategies.

Most of the McDonald adverts reflects kids as their target audience. The children once they grow in an environment where they have known and eaten McDonald's foods, it becomes a challenge to abandon such foods when they graduate to teenagers and adults. This consistency has enabled McDonalds to become successful over its main rivals namely the Burger King and the KFC. (Prahalad&Hamel,1990). Brand recognition: Brand recognition has been one of the greatest strength that McDonalds has effortlessly tried to build over the ages.

As a result, it has created a strong lasting image in the minds of people and thus becoming a first choice for consumers (Prahalad&Hamel, 1990). Creativity and innovation: McDonalds are innovators of their own caliber. The company values and treasures the human resource staff through vigorous training programs that has acted as an incubator for new ideas. This has allowed the company to develop new product lines in respect to changing tastes and preferences of their consumers thus staying ahead of competition. Localization.

McDonalds has developed a strategic approach of adaption in local markets. This has given the company an upper hand over its rivals since the company is in a position to deliver what the local community prefers. (McDonalds, 2012) Internal Weaknesses Quality Control Measures; In 1997, McDonalds was named as number one franchise. One of its strategic approaches to marketing itself has been through adaptation in various local markets all over the world.

The franchisees and joint ventures operate independent of the original owners, an aspect that may create differences in the manner in which some processes are done. The lack of a standardized process or service delivery mechanism in one store will end up affecting the whole brand. High employee turnover; The company employs a huge number of employees whose training programs, mentorship, leadership workshops and coaching of.