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COCA-COLA
Coca-Cola: Strategies in Action
From the onset, it would be prudent to note that one strategy that the Coca-Cola Company is following is sustainability. More specifically, as the company indicates, it is continuing to work toward a World Without Waste (Coca-Cola, 2022). One advantage of this particular strategy is that it could motivate more socially conscious customers to purchase the companys products resulting in an increase in the bottom line. Further, it benefits the company on the reputational front which could help with the attraction and maintenance of quality workforce. However, the choice to become an eco-friendly enterprise could attract significant initial costs.
Yet another strategy that Coca-Cola appears to be pursing is diversification. For instance, the company recently announced a global relationship to debut the iconic Jack & Coke cocktail as a branded, ready-to-drink (RTD) pre-mixed cocktail option (Coca-Cola, 2022). Thus, the company appears keen on diversifying its beverages away from soft drinks. This could benefit the company from an increased revenue standpoint. It could also cushion the companys earnings from industry-specific downturns. However, there is the possibility that this move could have a negative impact on the companys core products i.e. by focusing too much on...…said strategy would be difficult to apply in the present depressed economic environment and could, as a matter of fact, hurt the companys earnings as customers pursue cheaper alternative products.
Next, Coca-Cola has not deployed its massive potential and capabilities on the technological front i.e. in as far as its embrace and uptake of technology is concerned. Opportunities that exist on this front are inclusive of utilization of big data to make better use of information. This could help in the companys sales and marketing efforts. However, there are various privacy and confidentiality concerns that could emerge out of the…
References
Coca-Cola (2022). Brown-Forman and the Coca-Cola Company Announce Plans to Debut Jack Daniel's and Coca-Cola Ready-to-Drink Cocktail. https://www.coca-colacompany.com/press-releases/brown-forman-and-coca-cola-announce-plans-to-debut-jack-daniels-coca-cola-ready-to-drink-cocktail
Coca-Cola (2022). Coca-Cola Reports Second Quarter 2022 Results and Updates Full-Year Guidance. https://www.coca-colacompany.com/press-releases/coca-cola-reports-second-quarter-2022-results
Lucas, A. (2021). Coca-Cola CEO says company will raise prices to offset higher commodity costs. https://www.cnbc.com/2021/04/19/coca-cola-will-raise-prices-to-offset-higher-commodity-costs.html
Coca cola challenged this criticism and took assistance from the U.S. Embassy situated in India. For regaining its position in India, Sanjiv Gupta, a coca cola representative, did research and then showed the results to public through websites and advertisement. Sanjiv Gupta showed a great example of regaining the position of a brand after severe criticism. Coca cola fought bravely in this attack and openly communicated with the public. Future of coca
COCA-COLA vs. PEPSICO COMPANY Company Financial Comparative Study Coca-Cola Company and Pepsi Incorporation are beverage-producing companies worldwide. Over the years, people have had different opinions and ideas about the two companies, although their products are meant to serve the same purpose. Both plants have sub-plants, although Coca-Cola Company has its sub-plants worldwide. Pepsi Company has managed to set plants in specified regions, which serve as strong hold of the company. Pension plans
Coca Cola Is Everything Coca-Cola Is Everything: SCM, CRM, ERP, Social Media Importance of standardization in supply chain management Software services of Coke My Coke Rewards an example of a switching cost Pepsi's Facebook page and comparison with Coca-Cola's Facebook Supply Chain management is regarded as anintegratedapproach for managing business resources. The companies including largescaleenterprises utilize its capabilities to enhance their business performance. The capability of the supply chain management can be increased through using a
Coca Cola Pricing Strategy Coca-Cola does not have one price all over the world and the reason behind this pricing strategy can be encapsulated in two main arguments: Not all countries in the world have a thriving economy The currency exchange rate can make all the difference Let us now understand what these arguments mean. If India ever followed the uniform pricing strategy all over the world, it would not only lose a large
Coca-Cola Macro-Economic Analysis Coca-Cola is an extremely effective organization. Nevertheless it has a number of difficulties surfacing at this time. The Coca-Cola Company offers around four hundred various consumer drinks and merchandise. The majority are not known as well as seldom observed with regards to accessible purchase. Furthermore, an additional problem the organization ought to deal with may be the health problems associated with soft drinks since it really is recognized that
Coca-Cola Supply Chain Management-A Coca cola supply chain management The first section of this paper touches on the Coca-Cola Company's historical background detailing the time of its inception and the brains that were behind its formation and growth. This section also touches on the advertisements that have since been used from its inception. This section finally illuminates its mission statement. The second section talks about the challenges that Coca-cola has faced. These challenges