Strategy For HR Management Research Paper

Length: 6 pages Sources: 4 Subject: Business Type: Research Paper Paper: #49811186 Related Topics: Brewing, Competitive Strategies, Hr Practices, Pain Management
Excerpt from Research Paper :

Human Resource Strategy

Compare and contrast the two (2) industries you have identified in terms of size, products, services, and customers, economic and regulatory environment.

The two companies that are compared in this analysis are Starbucks and Samsung Electronics

Samsung Electronics operates out of South Korea. It is information technology and electronics giant that works using the model of vertical integration. It operates in an end-to-end, from procurement to final products ready to sell range of operations. Samsung Electronics also supplies discrete components and electronic parts to major players in the global market like Hewlet-Packard, Dell, Apple and Sony.

Starbucks is the major coffee chain operator in the world. By 2014 end, the company owned 21,878 locations across the world of which 14,400 operate in the Americas. About 50% are company-owned while the rest are licensed.

Samsung is known as a leader in televisions worldwide. Lately the company competes with Apple in the Smartphone category by positioning its Galaxy S series against iPad and iPhone. It is an interesting point that Samsung's competitors are also its clients to whom Samsung supplies major electronic parts for manufacturing cameras, cellphones, printers, computers, and televisions.

In terms of Starbucks:

Starbucks offers a range of coffee offerings that patrons can enjoy in the stores and also at take-away packages.

Coffee: More than 30 blends and single-origin premium coffees. Handcrafted Beverages: Fresh-brewed coffee, hot and iced espresso beverages, Frappuccino® coffee and non-coffee blended beverages, Starbucks Refreshers™, smoothies and teas.

Merchandise: Coffee- and tea-brewing equipment, Verismo System ™ by Starbucks®, mugs and accessories, packaged goods, music, books and gifts.

Fresh Food: Baked pastries, sandwiches, salads, salad and grain bowls, oatmeal, yogurt parfaits and fruit cups.

Consumer Products • Coffee and Tea: Whole bean and ground coffee (Starbucks and Seattle's Best Coffee brands), Starbucks VIA® Ready Brew, Starbucks® K-Cup® portion packs, Starbucks® and Teavanna® Verismo ™ pods, Tazo® tea filter bags, and tea latte concentrates. • Ready-to-Drink (RTD): Starbucks® bottled Frappuccino® coffee drinks, Starbucks Discoveries® chilled cup coffees, Starbucks Discoveries® Iced Cafe Favorites™, Starbucks Iced Coffee, Starbucks Doubleshot® espresso drinks, Starbucks Doubleshot® Energy+Coffee drinks; Starbucks Refreshers ™ beverages, Evolution Fresh bottled juices, Tazo® bottled iced and juiced teas (Starbucks, 2015).

Economic Environment

Concerning the financial environment of Starbucks, a portion of the issues experienced is that the worldwide regulations in trade and additionally the currency conversion rates influence the outsourcing of beans from Africa. The customer spending rate has also declined because of receding economy globally and lower disposable incomes. Wariness in spending habits is influencing the volume of business of Starbucks. Worldwide markets are thus posited to encash the famed Starbucks brand (D & M. consultancy benefits, 2013).

With respect to Samsung, the host nation's economy is facing challenging times. The monetary emergency is the key element. Currently, the Chinese economy is too dependent on exports, while completely ignoring internal market for a considerable period now. Now it is faced with dual problems of a slowdown in export demands and the internal fiscal situation, which are two-pronged - real economy sector and the financial sector. Chinese organizations, in addition to above difficulties also face the lack of genuine technological innovativeness (Xu, 2009).

Regulatory Environment



Regulatory incentives

A real encouragement for FDI contributing ventures is the range of motivations offered by the South Korean government. Among all the OECD nations, South Korea offers investors among the best impetuses in the SE Asian region. Among the motivations offered, reductions/exemptions...


They also have provisions for offering exemption for investments made in the hi-tech industries that have wide economic ramifications. Over and above major money related motivators, the Free Economic Zones (FEZs) of Incheon, Gwangyang, and Busan/Jinhae are focused on making a universal business and living environment. These motivators are alluring to make investments in the country (Data Monitor, 2008).


Favorable tax policies

With a specific goal to attract investment, the nation has been framing policies to create a favorable atmosphere. The proportion of net profit gained by foreign ventures far exceeds those accrued by domestic companies. Besides, the South Korean subsidiaries of foreign companies have proved to be more profitable ventures if not the most.. Toward the end of 2005, nearly 53%, or264, of the partnerships recorded in the Fortune Global 500 had put resources into South Korea. The world's top 20 companies too have invested in this nation. This is mainly because of lax tax policies and that the regulations do not require the transnational companies to reinvest their earnings. The excellent export scenario in South Korea makes it a favored investment destination for global companies (Data Monitor, 2008).


Advantage of tax abatements and tax treaties for FDIs

In South Korea, foreign companies can invest with an eye on availing deductions once certain procedures have been conformed with. Such deductions have many different governmental priorities encapsulated within them. Another way of benefitting from investments in South Korea is the leverage through specific treaties that nation's have with South Korea. The main concern that the tax laws address are the avoidance of double duty possibility on foreign companies' investment, capital and profit that often leads to duty evasion. Thus, assured higher returns for investors are provided for through the tax laws (Data Monitor, 2008).


As to the administrative environment of the organization, one of the issues that is of concern is that well-being issues for drinking espresso is a contentious one as the organization confronts two main difficulties. To begin with, coffee offered at a retail outlet needs to meet well-being and cleanliness guidelines while it is being prepared.

The other test is the medical opinion that coffee may be hazardous to health and overall well-being (D & M. consultancy benefits, 2013).

Partners must conform to laws prevalent in the region of operation. Starbucks will be exact and truthful in providing transactional values to government offices. Hence, it is required of partners of Starbucks to be transparent and truthful in their import and export dealings with customs and other government agencies. Those that direct business internationally for Starbucks, please verify you have an comprehensive understanding of local and international laws and know enough about any outsiders working together for Starbucks to guarantee they are being appropriate in their official dealings that they represent on Starbucks' behalf.

Starbucks is focused on consenting to regulations, laws, and codes and to working decently and sincerely with government authorities and others in social arena. In doing as such, our activities must be of high moral and lawful norms. It is against Starbucks strategy (and may be illegal, too) to offer or resort to acts that cause to influence decision making in any way for seeking favors for company (Starbucks, 2015).

Describe the mission, vision, values and core business practices of each of the companies you selected.

An organization statement of purpose answers five basic questions. An organization must realize what sort of business they have and who their clients are and what their clients' worth, and also what and how the business ought to be.

"Inspire the world, create the future ," Is Samsung statement of purpose for 2020. With this new vision, Samsung intends to arouse commitment in its groups by exploiting its key strengths, those of new technology, products and solutions, as they keep on advancing its new values for the core Samsung systems. This incorporates industry, employees, and partners. Samsung, through its endeavors wants to be a partner towards a better world and better value for all. Samsung has a strategy to gain 400 billion dollars in income and be named planets' main five brands by 2020. In this way, in its administration, Samsung have created three key methodologies that incorporate talent creativity and partnership. Samsung is inclined to be an innovative pioneer in new markets and aims to turn into a No.1 business. Samsung's central goal appears concentrated in building its image and turning into an inventive pioneer in new markets. It would appear that Samsung is positioned to change its role from trailing, an organization that succeeds through viewing others pioneering strides and markets and doing the catching up. This was seen when Samsung lost a prominent case to iPhone in the wake of being blamed for the organization's telephones were copied versions of iPhone's, in the process transgressing patents and regulations (Vergara, 2012).

Starbucks started in 1971. In those days, it was simply a retailer and roaster of entire bean and ground coffee, tea and flavors with a solitary store in Seattle's Pike Place Market. Today, we are glad to be in touch with a huge number of clients daily with an extraordinary menu and more than 21,000 retail outlets in 66 nations.

Starbucks Mission Our main goal: to motivate and support the spirit - one individual, one container and one area dedicatedly.

Value: We've have tried to serve the best available coffee.. It's our objective to be ethical in our practices and source coffee that passes the stringiest of conditions. Our coffee purchasers actually go…

Sources Used in Documents:


D & M. consultancy services. (2013). Strategic Management Analysis: Starbucks.

Data Monitor. (2008). Republic of Korea: Country Analysis Report -- In-depth PESTLE Insights.

Roby, L. (2011). An Analysis of Starbucks as a Company and an International Business. Liberty University.

Starbucks. (2015). Business Ethics and Compliance: Standards of Business Conduct.
Starbucks. (2015). Starbucks Company Profile. Retrieved:

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