To say that a company should focus on creativity is not enough because not every person in the organization is a quick thinker and not everyone is creative enough to develop a plan as the situation arises. Hence it is critical for a firm to have a solid written plan that would address the issue of management and economic emergencies. This would cover a wide range of possible situations that can hit a healthcare organization in changing times and when that happens, a firm would be in a far better place than it would have been without such a plan. Depending on creativity for solutions may actually be great for one leader and one person but for the whole organization it can fall flat because serious emergencies can create panic and panic may affect creativity. For this reason, I believe structural contingency theory is more useful than complexity science. My thoughts on strategic planning have always been positive. In other words, I have supported strategic planning for organizations and this article further strengthened my views on the subject. Even though I fully support creative solutions, I do feel that we have used the word "creativity" rather loosely and most people do not have an idea as to what is it or how to...

We must therefore clearly define creativity for our organizations and then incorporate it in our strategic planning process so the plan would not be rigid and instead adapt to changing situations due to creativity. I do believe that strategic plans must be written down but should be flexible enough to accommodate amendments as and when needed. Complexity science believes that when a strategic plan is developed, an organization becomes rigid and cannot move away from the plan if it doesn't fit a situation. But this need not be true as we can develop an ore fluid strategic plan that can adapt to different situations. Hence we must use the plan as a guide but we can seek alternative routes to the destination if necessary.
References

Pennings, JM. (1975) the Relevance of the Structural-Contingency Model for Organizational Effectiveness. Administrative Science Quarterly, Vol. 20, No. 3, (Sep., 1975), pp. 393-410

Pennings JM 1987 Structural contingency theory: a multivariate test. Organization Studies 8: 223 -- 40.

Begun, JW. Kaissi, a. 2005 an exploratory study of healthcare strategic planning in two metropolitan areas. Journal of Healthcare…