Transportation Economics and ERP Implementation
A Brief Summary of the Organization
Wal-Mart is an American public corporation established in 1962. The company runs a chain of warehouse stores and discount stores located across the globe. Today, Wal-Mart is the leading grocery chain internationally. The company offers a wide selection of products in their over 8000 stores worldwide (Sehgal, 2011).
The Role of Transportation Economics in Wal-Mart’s Transportation Decisions
Transportation is one of the most critical economic activities for Wal-Mart. By shifting goods from where they are sourced to locations where the demand is high, transportation is an essential logistic function that links Wal-Mart to its customers and suppliers. This activity supports the company’s economic utilities of time and place. By place, the customers must always find the goods at any given place they demand it. Time utility means that Wal-Mart must ensure that customers can access the goods whenever they need it (Sehgal, 2011).
At times, transportation can be blamed for Wal-Mart’s inability to serve its customers properly. For instance, the company occasionally experiences late deliveries, which in turn cause complaints and service problems. Moreover, the company has previously incurred product damages during transit, or the employees might load the wrong products for shipping. Normally these are referred to as over, short, or damaged (OS&D) shipments (Sehgal, 2011). They can lead to customer frustration and dissatisfaction hence influence the decision to purchase from rival companies.
However, Wal-Mart has adopted the latest technology to help perform on time with undamaged and complete deliveries. The strategy has promoted customer satisfaction and confidence besides gaining more business for the firm. By instilling confidence in service performance, Wal-Mart has successfully made customers more reluctant to succumb to competitors offers via reduced prices and clever promotions (Sehgal, 2011).
Wal-Mart’s Supply Chain Contributions to Customer Service Levels
The company’s supply chain has been instrumental in connecting customers with e-commerce orders. The company...
References
Brady, J. A., Monk, E. F., & Wagner, B. J. (2011). Concepts in enterprise resource planning. Boston, MA: Course Technology.
Roberts, M. L., & Zahay, D. L. (2012). Internet marketing: Integrating online and offline strategies. Mason, OH: South-Western Cengage Learning.
Sehgal, V. (2011). Supply chain as a strategic asset: The key to reaching business goals. Hoboken, NJ: Wiley.
Our semester plans gives you unlimited, unrestricted access to our entire library of resources —writing tools, guides, example essays, tutorials, class notes, and more.
Get Started Now