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Tapping Into the Sources of Innovation
There are many industries that can have the potential for disruption. Among these is the sports industry. Fans are often upset when there are seasons that do not take place or teams that cannot keep it together long enough to win a single game in a season. There are reasons behind these kinds of problems, of course. Among these reasons is the fact that innovation can change the way things are done but it generally cannot change the way people act and react to things (Chesbrough & Appleyard, 2007; Bower & Christensen, 1995). In sports, the most common disruption comes from seasons that get cancelled because agreements cannot be reached. The current "lockout," or disruption, is occurring in the National Hockey League (NHL). Because there is a labor dispute, the season is not being played. That is frustrating fans and is also upsetting the players. Some players feel as though they are not being given enough money, and they also want the union to protect them from the concerns of the owners - such as term limits and changes to rules of free agency. It is a tense situation, and one that is related solely to human beings.
Sports have come a long way when they are played professionally. They are much safer now, and some top athletes receive enormous amounts of money for playing these sports. However, disruptions still occur quite easily. The majority of these disruptions have nothing to do with whether a sport is innovative or not, but everything to do with what the people involved in that sport are doing. In short - even the most innovative sports can end up failing or...
This often happens because the people who are involved in them cannot agree on how the sport is to be played, how much the players should receive, or other factors. What would be helpful is finding a way to make sports more innovative on a human level, so that lockouts, strikes, and other shutdowns do not have to occur.
In the sports industry, the main gap is the lack of innovations for the future from the standpoint of how to avoid human problems like lockouts. Most people think of innovation as technology, but there are many ways to be innovative (Shehabuddeen, 2007). People need to know what kinds of things might disrupt their businesses, and managers who are focused on innovation have to constantly consider what they can do in order to keep their business or industry relevant to their fans or buyers (Shehabuddeen, 2007; von Hippel, 1988). With sports, relevance is really not the issue. Technically, sports are for fun and enjoyment and are not "relevant" at all from the standpoint of a "need." With that in mind, however, many people feel they "need" their sports teams. They are very upset if they do not get to see their games and seasons as scheduled. Teams and franchises can lose a lot of money and a large number of their fans if they do not keep things running smoothly. They may also lose valuable players, and that will cause the fans of those players to go elsewhere in some cases, in order to maintain a sense of "loyalty" to those players.
It does not appear likely that sports teams or franchises will end up disrupted to the point that they will go away, but it is possible that some…
References
Bower, J.L. & Christensen, Clayton M. (1995). Disruptive technology: Catching the wave. Harvard Business Review.
Chesbrough, H.W. & Appleyard, M.M. (2007). Open innovation and strategy. California Management Review, 50(1): 57-76.
Shehabuddeen, N. (2007). Innovation in real life - a hands-on guide to genuine innovation. NY: Open Innovation Ltd.
von Hippel, E. (1988). The sources of innovation. NY: Oxford University Press.
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