Technology in the workplace

Marketing

Product Classification:

You'll always find your keys with the advanced the Key Keeper, key finder system. Just press the transmitter button and a loud 85dB beeper alerts you to the key location

Both key chain remotes find each other; no central base unit required

Each key finder includes a super-bright LED flashlight for easy use in the dark

Comes with a smart recharger -- no need to replace the batteries. This product is the simplest, and cost effective solution to lost keys.

In today's rushed society, consumers recognize the value of having all the details of their life at their fingertips. The vast array of consumer electronics products are designed to service two market segments. The first is entertainment. The second is convenience, and productivity. The Key Keeper sits squarely in the center of this second category, enabling consumers to keep track of their keys, and always have them just a 'beep away.'

With a price point of appx. $50.00, Key Keeper is not a likely candidate for the check out counter, or convenience market. For this reason, Key Keeper Inc. will market this item to car dealerships, and quality auto repair centers which have the reputation of servicing their customers with high standards. The Key Keeper is a natural add-on sale for the busy upper middle class professional who cannot afford to be late for business or personal appointments due to a misplaces set of keys. This product will also serve as enticement offers, and can be offered to customers who purchase $ x.xx amount of products from the dealerships. By pursuing this marketing avenue, the Key Keeper will find entry in the marketplace, and thus gain attention with Key Keeper's target audience.

Consumer / Service Type:

People don't just "buy" a product. They "buy" the concept of what that product will do for them, or help them do for themselves. People who are overweight don't join a franchise diet center to eat pre-packaged micro-meals. They "buy" the concept of a new, thin, happy and successful self. For this reason, the mechanics of the Key Keeper are not the important pieces of the marketing proposal.

This product consists of 2 components. The Key Keeper attached to the consumer's key ring. It looks like a small, black plastic medallion. The second part of the Key Keeper is the base unit, which the consumer will place in a safe place in their home, such as a kitchen, or bedroom night stand drawer. When the button on the base unit is pushed, the Key Keeper emits an identifiable chirp which continues for 2 minutes, or until the keys are found and the sound is deactivated.

Each of the units are battery operated. The Key Keeper recharges by slipping into the base unit. The base unit has interchangeable AA batteries, and also is packaged with an AC-DC adapter which can be plugged into any household outlet. The Key Keeper unit also emits a low battery chirp when the unit needs to be recharged. The consumer will always know where his or her keys are, and never half to worry about if the unit will operate properly.

Using a series of dip switches similar to a Garage door opener, the Key Keeper and base unit can be programmed with over 1200 different transmitting frequencies, to prevent false activation signals. The unit also comes with a five-year manufacturers limited warrantee.

Product / Service Description

Key Keeper eliminates the need for those non-expandable, fixed-placement base stations. Many more units can be added to each system as needed. The long life rechargeable lithium ion batteries will operate approximately 3 weeks between charges. And by virtually eliminating expensive button battery replacement costs and hassle, the units will actually pay for themselves in just over two years.

Features Include:

Extended operating range: 100' maximum / 80' nominal

Loud 85 db beeper can be heard under furniture, in a closet and through most clothing

Extra-long 120 second beeping duration allows more than ample locating time

Super-bright sapphire blue ultra high-intensity LED 100,000-hour flashlight with convenient hands-free on/off switch and power-saving circuit

Rechargeable lithium ion batteries and custom smart charging mouse

Low battery chirp provides ample advance recharge warning signal