Sign Up Now
Get instant access to over 1 million+ study documents
OR
Already registered? click here to login
By creating your account, you agree to our terms of service, privacy policy and student honor code.
The demand for such products is increasing. The increase is also due to a diversity of suppliers, which led to reduced prices.
Another product that can be considered TV set's complement is the VCR, or the DVR, its modern and more searched for version. Just like in the case of TV sets, the DVR comes in a very wide range, there are numerous suppliers fir this product, the prices vary in accordance with the quality and degree of technology advance. The demand for this product has a similar evolution as the demand for TV sets. However, the demand for DVRs is smaller than that for TV sets.
Given the circumstances presented above, one may conclude that the demand for TV sets is an inelastic one. The characteristics that generate this situation are: the reduced availability of substitutes, the necessity for this product, and its importance.
As mentioned above, the computer is the only major substitute for the TV. And this does not even apply to the majority of consumers. People will always buy Tvs, and most households will own at least one TV, since it is quite unlikely that a significant substitute will enter the market.
Regarding the importance of the TV in the consumer's income, the price spent for this item is not an extremely significant one, given the fact that such products are not bought frequently by the same consumer.
The necessity for buying a TV set is a very important...
In this case, the consumer has no willingness to postpone the purchase. Also, the purchase cannot be postponed for a very long period of time.
The supply for this type of product is a diversified one. There are several producers. There are numerous types of TV sets. Any consumer can be satisfied by at least one of the offered products, in terms of price or of technical requirements. It is not expected that significant changes will be produced in the demand and supply for TV sets.
However, there may be temporary increases of demand once new technologies are used. For example, the introduction of the 3D TV is expected to generate increased demand for these products and to increase the sales of electronics giants like Sony and Panasonic (Richards, 2009). Even if the financial crisis has affected many consumers, this situation has not severely affected the TV sets market segment. The demand for such products is expected to increase the value of the market.
Works cited:
1. The U.S. television set market (2007). Goliath. Business Knowledge on Demand. Retrieved October 25, 2009 from http://goliath.ecnext.com/coms2/gi_0199-7000795/the-U-S-television-set.html.
2. Richards, David (2009). 3D TV Set to Be in Big Demand. Smarthouse. The Lifestyle Technology Guide. Retrieved October 25, 2009 from http://www.smarthouse.com.au/TVs_And_Large_Display/3D_TV/C4W2G8V7.
Works cited:
1. The U.S. television set market (2007). Goliath. Business Knowledge on Demand. Retrieved October 25, 2009 from http://goliath.ecnext.com/coms2/gi_0199-7000795/the-U-S-television-set.html.
2. Richards, David (2009). 3D TV Set to Be in Big Demand. Smarthouse. The Lifestyle Technology Guide. Retrieved October 25, 2009 from http://www.smarthouse.com.au/TVs_And_Large_Display/3D_TV/C4W2G8V7.
Mark Ames, an expatriate living in Moscow, Russia, had only heard of Old Navy from friends. "The Old Navy store chain is one of those cultural events that I missed out on, having spent almost all of the 1990s abroad," he claimed. However, upon visiting one of the stores for the first time in January of 2003, he was able to percieve the class differences at play between Old Navy,
Television/Smarter Watching TV Makes You Smarter -- Really? A number of television programs of today are praised for their grittiness and realism. It is true that dramas such as Law and Order draw from real-life events, particularly ones whose circumstances and outcomes are controversial. Compared to the idealized families of Father Knows Best and The Brady Bunch, shows such as Modern Family portray likeable but flawed human beings whose problems are not
TV Commercials The role of advertising, especially television commercials, in influencing social lifestyles has long been a raging debate between public interests groups, government and industry. Critics believe that advertising imagery, coupled with television programming, preys on susceptible minds. Pro-choicers, on the other hand, point out that freedom of speech and expression constitutes a basic, inviolable constitutional right, and that advertising merely facilitates consumers to exercise choice in their lifestyle decisions.
Yet, they do not know exactly what it is that they want. A database would be extremely helpful at this stage as it could offer information on the type of products and services the customers need and the new market could as such be created. A relevant example of an emergent market is constituted by the it products and services within most developing countries. The second evolutionary stage occurs
Vizio sells voice-activated televisions, and needs a marketing plan. The product is not a game-changer, so the company needs to have a message that emphasizes total value over gimmick novelty, if it actually intends to sell the sets. People buy televisions because of picture/sound quality, then price, and then other features, in order of importance (Katzmaier, 2013). The marketing plan needs to recognize this -- focusing on voice activation will
The technological capabilities of digital television are enormous, and the future of digital television can be seen as being on par with web pages and compact disc technology, all through the television. The broadcasting standard, however, can be traced back to the time when analogous television was first introduced as a viable medium in the time of World War II. It was in 1940 that the NTSC - National