These competencies can be identified by their presence as a minority of responses to the initial research, or through an internal analysis of the area's offerings. The question of to whom something should be promoted can be answered through an examination of market segments. If Macau wishes to promote culinary tourism, for example, it can do research into the demographics and lifestyle factors of culinary travelers by examining their magazines and media, by examining the profile of current culinary travelers to Macau and by examining such travelers to more established culinary destinations, such as Singapore or Tokyo.

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