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CQI is often seen as more forward- or futures-based compared to TQM, which is more of a series of techniques and initiatives to unify an organization around a common theme of quality and performance to customers' expectations (Lonial, Menezes, Tarim, Tatoglu, Zaim, 2010).
Unique Contributions To Quality Each Provides
TQM is ideally used for enterprise-wide shifts in strategy to be more quality and customer-driven while CQI is more oriented toward a specific process or strategy area where statistical analysis can be used to define parameters and predict an outcome based on improving quality. Of the two, CQI can deliver more immediate impact within a healthcare organization as it defines a specific strategy within a given process area. TQM on the other hand is better for redefining an entire corporate culture and making it more quality-based (Talib, Rahman, Azam, 2011).
Implications for the Quality of Health Care
CQI is best suited for ambulatory care and the continual improvement of future treatment processes and procedures. Isolating just what areas of a given part of the ambulatory care department needs the most improvement based on statistical analysis is also critical. The role of TQM however is better in larger, more diverse departments that require a high levels of cross-functional coordination and support. The TQM approach to quality management would also be best for creating greater synchronization and shared responsibility across an entire practice area. Both approaches are well suited for medical...
It can also be used for measuring patient satisfaction and quickly defining, based on statistical analysis, the best possible path to attaining a given goal or objective. Due to all of these factors, CQI is more practical in its value and the ability to quickly improve the quality levels in a healthcare organization.
References
Lonial, S., Menezes, D., Tarim, M., Tatoglu, E., & Zaim, S.. (2010). An evaluation of SERVQUAL and patient loyalty in an emerging country context. Total Quality Management & Business Excellence, 21(8), 813.
Suchy, K.. (2010). A Lack of Standardization: The Basis for the Ethical Issues Surrounding Quality and Performance Reports. Journal of Healthcare Management, 55(4), 241-51.
Talib, F., Rahman, Z., & Azam, M.. (2011). Best Practices of Total Quality Management Implementation in Health Care Settings. Health Marketing Quarterly, 28(3), 232.
Mosad Zineldin, Hatice Camgoz-Akdag, & Valiantsina Vasicheva. (2011). Measuring, evaluating and improving hospital quality parameters/dimensions - an integrated healthcare quality approach. International Journal of Health Care Quality Assurance, 24(8), 654-662.
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