Marketing -- Distribution and Marketing Planning -- Samsung Galaxy Mini S
Results from the first 3 Modules now allow analysis of their information and development of some final marketing plan elements. Samsung's global position as a technological innovator, extensive distribution channels and significant resources allow an ambitious plan of near-saturation that should capture a significant portion of the target market. The 18- to 44-year-old smartphone-owning early adopters should readily encounter our marketing efforts and a significant number of those targeted consumers are expected to purchase and benefit from the Samsung Galaxy Mini S.
Issues Analysis
Given the complete marketing analysis, the key issues that must be understood by the company in trying to sell the Samsung Galaxy Mini S are:
Organizational Resources (Perner, n.d.): commonly known as the five "M's: Men (meaning labor); Money (meaning finances); Machinery (meaning equipment); Minutes (meaning time); and Materials (consisting of production factors) (Friesner, 2014). As of 2013, it employs approximately 270,000 worldwide (Epstein, 2013), has stockholders' equity of $209+Billion and net annual income of $26+Billion (Samsung, 2014), in approximately 72 nations worldwide (Epstein, 2013), regularly devotes massive sums and time to R&D, manufacture and marketing (Epstein, 2013).
ii. Competitors and their strengths (Perner, n.d.): The clearest threat to successful marketing of the Galaxy Mini S is Apple, Inc.'s iPad Mini (Apple, Inc., 2014). Apple is already a leader in mini tablets, has considerable brand recognition for tablet manufacture and sales constantly innovating to attract that "narrow market" of high-tech state-of-the-art devotees, and has proven itself to be a determined legal opponent regarding patents (Silicon Valley, n.d.).
iii. Different Customer Types (Perner, n.d.): The chosen a target market of early adopters or "innovators" (Perner, Integrated marketing communication - Introduction to Marketing, n.d.). I will choose participants who use smart phones. These participants must own a Smartphone.
iv. New Technology's Impact (Perner, n.d.): It seems the introduction of Galaxy S series will be the ultimate Samsung product to compete in the Smartphone market with its biggest rival Apple iPhone...
1.7. Key definitions of terms Research process = a sustained effort concentrated around a topic or subject of study aimed at generating new findings, and characterized by identification and labeling of variables, research design, collection of data, analysis of data and evaluation of the problem (Shinde). Qualitative research = Research method through which researchers address the studied phenomenon by observing it in its natural environment and strive to make sense of it
Growth Aided by Data Warehousing Adaptability of data warehousing to changes Using existing data effectively can lead to growth Uses of data warehouses for Public Service Getting investment through data warehouse Using Data Warehouse for Business Information Ongoing changes in Data Warehousing The Origin of Data Warehousing and its current importance Relationship between new operating system and data warehousing Developing Organizations through Data Warehousing Telephone and Data Warehousing Choose your own partner Data Warehousing for Societal Causes Updating inaccessible data Data warehousing for investors Usefulness
Companies such as XYZ Widget Corporation are well situated to take advantage of burgeoning markets in developing nations, particularly in Asia and Africa. 2. XYZ can grow its business by expanding its operations to certain developing nations in ways that profit the company as well as the impoverished regions that are involved, particularly when marketing efforts are coordinated with nongovernmental organizations operating in the region. 3. Several constraints and challenges must
……South African Municipalities Municipal Revenue Loss Reduction through Improved Municipal Valuation Methodologies:Balance Sheet Enhancement of South African Municipalities to Improve Rates and Taxes Revenue GenerationAbstractThis study examines the property valuation process of Municipalities in South Africa and develops a strategy for strengthening that process in order to more efficiently value properties and ultimately to enhance municipal balance sheets and increase revenue streams. This study proposes an innovative valuation method based
Running Head: BUSINESS ENVIRONMENTAL ANALYSIS21BUSINESS ENVIRONMENTAL ANALYSISBusiness Environmental AnalysisI. Market DomainA: Historical SignificanceThe choice of industry on this front will be the healthcare industry – specifically the medical healthcare insurance plans. In seeking to evaluate an unmet need in the health insurance realm, it would be prudent to first offer a concise definition of health insurance. In basic terms, health insurance could be defined as “a contract that requires a
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