The virtue ethics supporter would know that harming innocent animals and people is wrong and that that kind of behavior does not make a good world. Aristotle believed that the one of the biggest and most important aspects of virtue ethics was reasoning. If one is to take time to reason about the situation with the make-up company, she is to know that one cannot allow animals and people to suffer and die in order to make glow-in-the-dark make-up. As a virtue ethical supporter, the Vice President would understand that values are determined mainly by common sense.

The people in the company do matter, but when it comes to ethics of any sort, whether utilitarian, Kantian, or virtue ethical theories, the people in the company are the last people who should be thought of. Under utilitarian theories, one might consider how not doing the testing will affect the company (loss of money, etc.), but utilitarian ethics would see that if testing isn't done, the product doesn't go through and so, there is no use harming 10,000 animals and more...

Virtue ethics will tell her (or him) that when we reason and really contemplate this situation, our common sense would tell one not to do it because of the fact that so many people and animals will be harmed.
The one problem with virtue ethics is that there is not guidelines set out telling people how they should act. The only thing a person has to go on is to consider how a virtuous person would live. Virtue ethics goes against consequentialism and utilitarianism and asks people to simply think about what is the appropriate way to act in a given situation.