One such weakness is that reputation that Wal-Mart has for low quality items. While this reputation does not exist among all consumers, among some segments of the population Wal-Mart has a bad reputation and that creates opportunities for firms to enter the market with a differentiated strategy.
Another weakness that Wal-Mart has is that the company has alienated many American suppliers. A number of suppliers no longer deal with Wal-Mart because their brands were suffered as the result of cost pressures that the company put on them. Wal-Mart is now dependent on Chinese production and therefore on an artificially undervalued yuan. Should China no longer be able to supply cheap goods -- as happened previously with Japan, Korea and Taiwan -- Wal-Mart will be forced to find new sources of goods. This could put them in a position where they would see reduced bargaining power, in particular if they need to revisit U.S. suppliers that no longer deal with Wal-Mart.
Overall, however, Wal-Mart is a very strong company as the result of...
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