Soon thereafter, she started working with CNN channel in handling their Washington bureau. For the forthcoming seven years, Couric was engaged with CNN bureaus across the nation as a producer and also as an on-air reporter. She returned to Washington in 1987 taking up job as a reporter at an NBC affiliate station. She rose from her ranks to hold the number two position as a reporter at the Pentagon for the Washington bureau of the NBC news. ("Katie Couric Biography," n. d.)
For the next three years she was in charge of covering the U.S. invasion of the Panama as also Persian Gulf War in her Pentagon position as also as a new post at the NBC's morning newspaper, Today. In the early part of 1991, she discharged her role as a co-anchor of Today. Her immense popularity with the viewers was because of her pleasant and charming demeanor and her amazingly insistent journalistic style. In her early years on Today, she undertook a lot of preferred interviews with celebrities like U.S. First Lady Hillary Clinton, Anita Hill, George Bush, Colin Powel and Jerry Seinfeld. During 1993, the program 'Today' overcame ABC's Good Morning America in the ratings to reclaim its position as the top-ranked morning newsmagazine across the nation as regards viewership is concerned. ("Katie Couric Biography," n. d.)
Katie has been the most popular news-anchor person in the United States and is immensely popular across the world for her warm smile and friendly personality. She earned the enviable distinction of becoming the first woman in the history of U.S. television to assume the role of lead anchor of a new program. Katie is also renowned for her philanthropic endeavors fighting and supporting for causes she believes in. Raising money for cancer research, she also helps educate people regarding cancer and other vital problems. (Banting, 2007)
Starting in the summer of 1993, Couric also was the co-host of one more newsmagazine aired during prime-time captioned Now with Tom Brokaw and Kate Couric. It was ultimately dovetailed into the greater accepted program Dataline, and Couric went on with her job on 'Today' that went on to cement its grip on the highest slot in the ratings of Nielsen and broaden the significance of a news program that is aired in the morning. She had become the unchallenged idol of television aired during the morning. Katie Curic's amazing success with Today progressed successfully all through the 1990s. During the summer of 1998, she was contracted for four years by NBC for $28 million. She joined the top ranks of personalities in TV news alongside Diane Sawyer, Brokaw and Dan Rather by grossing $7 million yearly remuneration. During the peak of her career, she suffered a personal tragedy when her husband died an untimely death suffering colon cancer in 1998. As a part of her personal efforts she produced two TV programs to drive consciousness about the illness by experiencing a live colonoscopy herself so as to urge on the audience the urgency of undergoing a test. ("Katie Couric Biography in full Katherine Anne Couric (1957-)," n. d.)
During the last part of the year 2000, her movement had helped in raising in excess of $10 million. She continued with her accomplishments by publishing a book on children 'The Brand New Kid' that held the top spot for three weeks in the New York Times children's picture book bestseller list. During January 2002, Couric entered into a fresh business with NBC for $65 million over a period of four and half years that permitted her to run the show 'Today' as also look out for other scope at the channel which made her earn the highest paid TV personality in the world. She again rewrote history after quitting the show 'Today' after fifteen years to sign a contract with CBS to be the 1st woman to become the anchor of the news program aired during the evening. ("Katie Couric Biography in full Katherine Anne Couric (1957-)," n. d.)
One of her most visible efforts towards philanthropy were setting of the Emily Couric Clinical Cancer Centre which is a technically advanced $74 million outpatient facility designed for compassionate care. Besides, in association with the entertainment industry she has also co-founded the National Colorectal Cancer Research Alliance. (Krinsky, 2009) Her photograph is given in Exhibit -III.
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