Using a celebrity spokesperson to promote cancer screening
This work focuses on acquisition of a health care spokesperson for a health care testing institution in the form of an athlete with a life threatening illness. Provided as examples are two former athletes who also have life threatening illnesses and who are spokesperson for other health care institutions. The material in this work in writing is prepared for insertion into a PowerPoint presentation.
✍️ How to write this paper — guide, tools & examples ▾
Health Care Institution Strategic Plan
The focus of this presentation is a strategic plan for the healthcare institution. Proposed as a strategic method of support is to retain an Olympic champion, John Smith who has given his agreement to represent this health care institution as spokesperson.
Smith will represent this health care institution much in the way that Magic Johnson has represented the Magic Johnson Foundation, an organization that work in developing programs and supports community-based organizations in addressing the educational, health and social needs of ethically diverse urban communities." (Magic Johnson Foundation, 2012)
Christopher Reeve, an actor and equestrian competitor who received an injury that paralyzed him from the neck down prior to his death was a spokesperson for The American Paralysis Foundation, a non-profit foundation established in 1982. Reeve worked with the foundation to find ways that those living with paralysis can increase their quality of life and to support research and referral to services for the foundation.
Slide 4
Smith's representation of the health care facility will serve to publicize the facility effectively much in the way that Magic Johnson and Christopher Reeve have represented the two foundations for whom they have been spokespersons.
Slide 5
John Smith has joined this group today to share his story about his life-threatening illness specifically that of cancer, which has reached several of his major organs including his lungs, liver, and thyroid.
Slide 6
Smith is presently undergoing chemotherapy and radiation treatments in hopes that these therapies will slow the progression of the cancer and ultimately in hopes that these therapies will effect a cure and bring the cancer into remission.
Slide 8
Please welcome John Smith, athlete, husband, father, son, and member of this community who comes today to share his story with this meeting group. It is my firm belief that upon hearing Smith's story and his dedication to promote cancer screening that this group will be convinced that Smith will effectively represent this organization in meeting its objectives in cancer screening.
Create your account
Always verify citation format against your institution’s current style guide requirements.