Zipcar Based On Benefit-Oriented Positioning. Zipcar Offers Term Paper

PAGES
2
WORDS
428
Cite
Related Topics:

¶ … Zipcar based on benefit-Oriented positioning. Zipcar offers one of the most advanced car sharing platforms in the world in regards to the technology it employs. Consumers can register for the service, pay a nominal fee, and gain access to a multitude of different types of automobiles. The advantages to consumers using this model come in different forms. One advantage is the simplicity that the model offers consumers. They no longer have to worry about registration or insurance for example. The service actually provides all of the gas as well. This provides value to people by giving them a model that allows them to have access to several different...

...

Clients can use a car only when they really need one and walk, bike, or take public transportation when these opportunities arise. Therefore, not only is the model associated with the environmental aspect, but it can also be tied to health and living a healthy lifestyle. There is also a sense of community that is built among the Zipcar customers sense they…

Cite this Document:

"Zipcar Based On Benefit-Oriented Positioning Zipcar Offers" (2013, October 14) Retrieved May 6, 2024, from
https://www.paperdue.com/essay/zipcar-based-on-benefit-oriented-positioning-124587

"Zipcar Based On Benefit-Oriented Positioning Zipcar Offers" 14 October 2013. Web.6 May. 2024. <
https://www.paperdue.com/essay/zipcar-based-on-benefit-oriented-positioning-124587>

"Zipcar Based On Benefit-Oriented Positioning Zipcar Offers", 14 October 2013, Accessed.6 May. 2024,
https://www.paperdue.com/essay/zipcar-based-on-benefit-oriented-positioning-124587

Related Documents

As with the Gallatin Plan, the 1908 Roosevelt vision exercised its influence over the long-term, eventually drawing on new technologies like the regional electric power grid and the automobile superhighway to achieve its ends" (Fishman, 2007). This period is important for the evolution of public transportation because it offers a perspective on the way in which different aspects of the world we see today have come about, the struggles

Promoting the Use of Public Transportation Introduction Public transportation serves numerous purposes: first, it helps to ease congestion in urban areas by decreasing the number of cars on the road at any given time but especially during busy traffic hours; second, it helps people who may not otherwise have means of getting to work obtain these means; third, it can reduce pollution and fuel emissions that can harm the environment. All of

Stores simply do not have the staff for this. That being said, the biggest question with expectant mother and breastfeeding mother designated seats is whether or not this can or will be enforced. Agencies put up signs for this purpose in the hopes that humanity will uphold these rules. Regardless, bus services, train services and metro services are still a business and many experts find it difficult to believe that

Although the Pacific Electric Railway Company is history, it is still remembered with nostalgia. However, the Los Angeles County Transportation Commission has gotten actively engaged in reviving tramway transportation across a large sector of the previous Long Beach railway line (Cudahy 1990, 204). Influenced by a series of factors such as geography, freeway construction, the Great Depression, and advancements in automobile industry, the Pacific Electric Railway Company had little chances to

City Promote the Use of Public Transportation? The Best Way for a City to Promote Public Transportation Cities can promote public transportation in many ways. However, many cities fail to do so. They put public transportation options on the "back burner" so to speak, or they make the assumption that people will use public transportation only if they want to, and it does not need to be promoted. This is far

Introduction: Quality Counts A well-designed public transportation system is far more likely to lure new users and encourage regular rides than a system that has few routes, which has insufficient frequency, or which is generally not user-friendly. Therefore, the most important method of promoting public transportation in the city is to develop a good product. The product itself should be designed with the needs of both visitors and residents in mind,