Walt Disney Company Strategy: Restoring ROE and Creativity

What makes this paper effective

• The memo format is appropriate to the assignment: it frames recommendations in a professional business context, simulating real executive communication.
• The paper identifies a clear root cause — talent loss — and traces it logically through to financial outcomes, giving the recommendation a well-grounded rationale.
• All three strategic alternatives are presented evenhandedly before the recommendation is made, demonstrating balanced analytical thinking rather than advocacy from the outset.

Key academic technique demonstrated

This paper demonstrates strategic alternatives analysis, a core technique in business case writing. Rather than jumping to a conclusion, the author enumerates distinct options — reinvestment, steady-state, and divestiture — evaluates each against observable evidence, and then selects and defends a recommendation. This structured approach mirrors real-world strategic planning frameworks and signals graduate-level business reasoning.

Structure breakdown

The memo opens with a situation summary that grounds the reader in financial context (ROE decline, talent void). It then isolates the creative talent problem as the central driver of underperformance. Three strategic alternatives follow in sequence, each assessed for feasibility and risk. The conclusion commits to a specific recommendation and closes with implementation guidance. The flow is tight and executive-appropriate.