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¶ … B2C e-commerce that eBags has used to develop a competitive advantage over the traditional retailers of bags and accessories is the fact that shopping is more convenient and faster. Indeed, the eBags website provides 24 hours a day, 365 days a year access. Let us only consider a 'traditional' process of buying a bag. You have to go to a specialized store for this, which is most often open only 8-10 hours a day. It is more than probable that it does not work the weekends. Compare this to a place where you can go online at 2 AM and buy the bag you need for your trip the day after tomorrow. It is obvious that if we are to compare the two retailers (brick-and-mortar and the eBags website), you will have a preference towards the first in terms of accessibility and convenience.
The second advantage of e-commerce I would consider, especially in this case, is the offering. A traditional store will offer you certain types of bags, but a finite number of models. As we have seen from the case study, eBags, through its partners, allows you to design your own bag, according to your own specifications. This second advantage, flexibility, provides an additional advantage over the traditional commerce.
2. Both technologies can provide a competitive advantage for eBags for one simple reason: it increases accessibility to the company's services,...
Let us only take the example of m-commerce (mobile commerce). This would mean a potentially high targeted market of users who buy goods using wireless data services. More accessibility and more ways to use eBags's services would mean a more profitable business.
3. I would consider Finali to be a complementor to eBags. Although it may be somewhat debatable whether Finali was an intermediary or a complementor, my final choice was based on the definition of the complementor function. Thus, a complementor is "a company that "provides products and services better than their client companies can themselves (...) thereby extending its value-added capabilities to its customers." As we have seen from the case study, eBags has outsourced both its phone orders and the customer service calls to Finali. The company's specialization towards this area meant that better services could be offered, increasing eBags's real value. Thus, eBags can specialize on offering the core segment of their business, while the complementary actions (call orders and service) were outsourced to a company specialized in this. In this sense, Finali is a complementor.
4. From my point-of-view, eBags represent an intermediary for Timbuk2. Again, in order to back this assertion, we have to check the…
B2C and B2B Markets The objective of this study is to examine that while marketers acknowledge that relationship marketing is important to both B2C and B2B markets, some believe it is more important in a B2B market and why it is that they feel this way and finally if they are correct. The concept of relationship marketing based on delivery of superior value is reported to place emphasis on the
B2B and B2C Commerce Matrix In today's global economy, E-commerce is a dynamic force, encouraging more and more businesses to conduct "business" online. B2B transactions can be a very effective way of bolstering small business, and transforming simple business strategies to complex business partnerships. B2B or business-to-business e-commerce is an efficient and often life-changing move for many small businesses interested in participating in the global market. On the other hand, many businesses
B2B & B2C Ethics Because of the application of Internet, the present society is capable turning the geography to become history by wiping out of geographical barriers in the sphere of information transactions. The tremendous growth of e-business has facilitated economic globalization. Internet commerce has given rise to existence of various kinds of business models. (Business ethics and global marketing client confidentiality statement) Broadly the websites concerned with internet trading has been
This can alleviate taking on a supplier who may be very risky and not capable of delivering on orders in time to meet customer orders (Hammermaster, 22). Supply chain management systems, once extensively used in larger businesses, has become pervasive in small businesses to the retailer level as they deliver major gains in profitability over time. B2C Technologies as the Foundation of an e-Business Strategy Any e-business strategy today needs to
B2B B2B businesses also have an ethical obligation to interact with other businesses by adhering to standard business principles and fair trading regulations. Global Internet protocols are being established now resulting in more rules and regulations regarding jurisdictional power and liability for businesses offering services to other businesses, especially from a global perspective (Thierer & Crews, 2003). Businesses conducting business with other organizations must be aware of support functions, outsourcing regulations
1. It is important for marketers to understand the consumer buying process for their good, because to do so will put the marketer in a better position to influence the decision at key inflection points, and to remove barriers to purchase. Some purchases are low involvement, and gas is one of them (Radder, 2008). The product is a commodity, and I cannot genuinely differentiate between gasolines. Thus, price and convenience