Use our essay title generator to get ideas and recommendations instantly
Chick-Fil -- A is a fast food restaurant that specializes in chicken meals, in particular the chicken sandwich. The company is privately-held, owned by the firm's 90-year-old founder Truett Cathy, who started the company in the early 1960s (Chick-Fil-A.com, 2011). The store's mission and vision still focus on Cathy's personal values, such that the culture of the company has become an extension of these values, making it nearly unique among quick service restaurants in the United States.
The mission statement at Chick-Fil -- A is simple: "Be America's best quick-service restaurant" (Chick-Fil-A.com, 2011). This statement is not qualified so as to provide any guidance for employees, such as defining "best" in any way. But is a simple guideline that can be referred back to in times of decision-making. The company does not have a vision statement, but it can be inferred from the company website that the company's vision combines…
Baldwin, M. & McKanders, K. (2011). Chick-Fil -- A continues sales growth momentum in 2010. Chick-Fil -- A press release. Retrieved November 24, 2011 from http://www.google.com/url?sa=t&rct=j&q=chick-fil-a%20growth&source=web&cd=1&ved=0CB0QFjAA&url=http%3A%2F%2Fwww.chick-fil-a.com%2FMedia%2FPDF%2F2010SalesRelease.pdf&ei=gRTPTsuVG9LpggeL8ZXlDQ&usg=AFQjCNHmn4hA0ENSJrpAN5RB1XNOwHd6ow&cad=rja
Chick-Fil-A.com. (2011). Various pages. Retrieved November 24, 2011 from www.chick-fil-a.com
Donovan, K. (2010). Chick-fil -- a blessed with 42nd straight year of sales growth. Christian Post. Retrieved November 24, 2011 from http://www.christianpost.com/news/chick-fil-a-ceo-credits-god-for-42nd-straight-year-of-sales-growth-43584/
Kulzik, R. (2002). CPM -- Competitive Profile Matrix -- example. Kulzick.com. Retrieved November 24, 2011 from http://www.kulzick.com/stu/CPMex.htm
Now that Chick Fil is opening up more chains nationally, it will become more difficult to stay where they are on the advertising level. With the lack of funds to advertise nationally on television, better advertising plans need to take affect. The billboards, radio spots, and outdoor events could be maintained in the cities the new chains are opening in.
Chick Fil knows this is an increasing issue and to increase sales and keep advertising on the same level, they have increased their menu. They have added a breakfast menu, they were the first fast food chain to add the fruit salad, and for the healthy consumer they have added a Charbroiled Sandwich. dding healthier items to their menus, research has shown this to increase their sales as well. The ad campaign "Eat More Chikin" has done amazingly well. Reminding consumers chicken is a better alternative to hamburgers and the…
A downside would be, are consumers as health conscious in other countries as they are here? Chick Fil A would definitely have to research and see how much chicken is consumed by people in other countries.
Chick Fil A could be taking a risk moving global. It may be more of a loss to go global. The cost of U.S. fast food in other countries are extremely high. Would consumers purchase Chick Fil A as they would here because of the cost. Also if we were to take into consideration the social responsibility of the company, would it still be the same in other countries? There are many factors to consider if Chick Fil A were to be global.
I am very impressed with Chick Fil A. It is quite an achievement to be the second largest chicken fast food chain and not even be fully national. While their competitors are scrambling to keep up and pay high prices for national advertising, Chick Fil A has surpassed them with minimal advertising and by being unique. Their competitors should see Chick Fil A as an example, it doesn't take big bucks to sell, just creativity. http://www.chickfilapressroom.com http://www.chick-fil-a.com /home.asp
Identifies analyzes important external environmental factor remote, industry, external operating environments o Identifies analyzes important internal strengths weaknesses organization: Include assessment organization's resources.
Chick-fil-A: A forward-thinking, old-fashioned restaurant
Chick-fil-A: A forward-thinking, old-fashioned restaurant
Chick-fil -- A is a rare type of fast food restaurant. Like In-and-Out Burger, it attracts the patronage of many loyal 'foodie' customers who would otherwise not darken the door of a franchise. Chick-fil -- A is known for its high standards of quality and service. Founder Truett Cathy created a sandwich made of high-quality white breast meat that was then fried in a pressure cooker with peanut oil, placed on a fluffy white bun, and seasoned with a unique blend of spices topped with a signature pickle. The company's owner has also assumed a high degree of personalized control over the evolution of the company, which is unusual in a fast food enterprise (Chick-fil-A, 2010,…
Chick-fil-A. (2010). Company histories. Retrieved December 12, 2010 at http://www.fundinguniverse.com/company-histories/ChickfilA-Inc.-Company-History.html
Chick-fil-A. (2010). Official Website. Retrieved December 12, 2010 at http://www.chick-fil-a.com /#home
Kordares, Molly. (2009). Cheap food trumps healthy food in a recession. CBS. Retrieved
December 12, 2010 at http://www.cbsnews.com/8301-503983_162-4886560-503983.html
Chick-Fil -- A is a quick service restaurant. In this industry, almost all firms are by definition low cost providers, but they each seek to differentiate their offering in unique ways. Chick-Fil -- A is the #9 competitor in this industry with over $5 billion in annual sales. The company is the #1 chicken chain, ahead of KFC, which had $4.3 billion in sales (QS, 2014). The company focuses on chicken sandwiches, which also puts it into competition with a number of sandwich and burger chains that also offer a similar product. Chick-Fil -- A is strongest in the Southeast region, whereas many other competitors are national in scope. The company is growing as the result of its strategy and its domination of the chicken business.
There are a number of strengths on which Chick-Fil -- A relies. To be successful in quick service, any company needs to be…
QSR. (2014). The QSR 50. QSR Magazine. Retrieved April 3, 2015 from http://www.qsrmagazine.com/reports/qsr50-2014-top-50-chart
Chick-Fil -- a Benefits and Training Programs
Attracting and retaining skilled, dedicated employees is essential for companies. esearch has shown that staff's attitude toward their benefits and training programs are associated with their employment decisions, as well as with their levels of dedication and involvement. Chick-fil -- A has been able to focus on their benefits and training programs to entice and retain the workers they need to be successful and obtain a valuable competitive edge.
At Chick-fil-A, applicants are graduate students of such locations as Western Point and Annapolis. They have worked in significant management companies. However, after a short time, they quit their jobs and seek new positions at Chick-fil-A. Chick-fil -- A has so successfully marshaled loyalty-effect financial aspects that reward employees, triple market average, while still producing adequate cash to expand the chain as a private entity. The organization targets high-performers to achieve high turnover. Chick-fil…
Patterson, K., Brenny, J, Maxfield, D., Mcmillan, R., & Switzler, A., (2008). Influencer: The power to change anything. New York, NY: McGraw-Hill.
WorldatWork (2007). The WorldatWork handbook of compensation, benefits & total rewards: A comprehensive guide for HR professionals. Hoboken: John Wiley & Sons.
However, this is a common, recurrent theme that has been injected into the public sphere by private interests. As a result, it dominates a substantial amount of discourse in the public sphere, and even people like Griffin and ostron, who believe that it is demoralizing and misleading and state those beliefs publicly, have had little success in challenging this misconception. Therefore, to have a real gun control debate in the public sphere, it is necessary to investigate whether proposed gun control laws would have had an impact on some of these crimes. In the instances of these massacre-shootings, over and over again it appears that the gunmen purchased their weapons and ammunition legally, rather than going to illegal sources for their weapons. They were not prevented from doing so by current gun-laws, but many of them had behavioral flags that may have led to gun-restrictions under more exacting laws. For…
Blendon, R., Young, J.T., & Hemenway, D. (1996). The American public and the gun control debate. JAMA, 275(22), 1719-1722.
Castells, M. (2008). The new public sphere: Global civil society, communication networks, and global governance. The Annals of the American Academy of Political and Social Science, 616(1), 78-93.
Goss, K.A. (2006). Disarmed: The missing movement for gun control in America. Princeton,
NJ: Princeton University Press.
By positioning away from chicken restaurants, Chick-Fil -- a avoids direct comparisons with those restaurants but allows for direct comparison against burger joints.
In terms of strategic planning, the objectives of this ad campaign were most likely to raise awareness of Chick-Fil-a, to create interest in the brand and to improve both sales and market share. hen the outputs are concerned, the only reasonable conclusion is that the ads are successful. The ads stick in people's heads more than most fast food ads, and Chick-Fil -- a has become more successful since the campaign began. The campaign has been ongoing since the mid-1990s, indicating that the company's financial and market outcomes in that period have been positive, and that follow-up market research has indicated that the campaign has been part of that success.
Batra and Stayman (1990) note that when advertisements create positive moods, brand attitude change is facilitated. Every…
Batra, R. & Stayman, D. (1990). The role of mood in advertising effectiveness. Journal of Consumer Research. Vol. 17 (1990) 203.
Cao, J. (1999). Evaluation of advertising effectiveness using agent-based modeling and simulation. University of Warwick. Retrieved April 25, 2012 from http://stuff.mit.edu/~caoj/pub/doc/jcao_c_adver.pdf
Daye, D. & VanAuken, B. (2008). Evaluating advertising effectiveness. Branding Strategy. Retrieved April 25, 2012 from http://www.brandingstrategyinsider.com/2008/05/evaluating-adve.html
QSR Magazine. (2010). 2010 QSR Top 50. QSR Magazine. Retrieved April 25, 2012 from http://www.qsrmagazine.com/reports/2010-qsr-50?page=2
System Issues & Chikfila
Systems thinking is a way of synthesizing the issues surrounding any organization in both a macro and micro manner. This allows more shared values through teamwork, mental paradigms, the ability to think in the future, and look at projects in a way that are best for the organization as a holistic entity. Thus, when the process of inquiry is moved from the individual and rote (only knowledge) to an organization that moves through different, more analytical modes of thinking, the individual involved are more active participants and there is a shared vision alone with a personal and team mastery of the question in point. This evolution engenders personal buy-in, a feeling of empowerment, and clearly a new way of processing disparate information (Senge, 2006).
Chick-Fil -- A is an American fast food restaurant chain specializing in Chicken Sandwiches. Their headquarters are in Atlanta, Georgia, and have…
Works Cited and Consulted
Chick Fil -- a Controversy. (2013). The Huffington Post. Retrieved from: http://www.huffingtonpost.com/news/chick-fil-a-controversy
Chick-Fil-a. (2013). Press Releases. Retrieved from: http://www.chick-fil-a.com /Pressroom/Press-Releases#?release=LGBT-statement
Chick-Fil-a. (2010). Corporate Message. Retrieved from:
SWOT of a Christian Business Leader/Marketer
· Christian faith that is united to the brand of the business and used in marketing campaigns to develop brand loyalty among consumers. The faith can be leveraged to gain traction with consumers and increase the brand’s popularity.
· Large base of Christian consumers who are loyal to Christian companies like Chick-fil-A and Hobby Lobby and In-N-Out Burger (Edouard, 2015).
· Strong score on the Faith Equality Index, which Christian consumers use to determine which companies they will patronize (Wetzstein, 2015).
· Positive track record in the community in terms of corporate social responsibility—the business supports Christian projects and programs in the community.
· By promoting the Christian identity, the business risks polarizing consumers and turning them off from the brand.
· The business lacks a broad-based appeal in which Christian consumers can feel satisfied with the company’s values and non-Christian consumers…
TransCanada is fighting people that are worried more about aesthetics and ideals rather than benefits to the consumer (TransCanada, 2013).
3.2 The significance of organization to issue and vice versa (330 words)
In the end, the issue that faces TransCanada is selling the pipeline to the public effectively enough, as well as to the populations that can green-light the project, so that the project goes forward and thus allowing TransCanada to deliver oil more efficiently and quickly than is currently possible given the current oil transportation infrastructure that exists. This is especially true given the advent of oil sands and fracking in the United States as well as parts of Canada (Koring, 2013). The gist of the issue is that many people support the pipeline but some are concerned and many of the people that are averse to the project are politicians that are trying to push green energy and/or…
AlexGPR.com. (2013, March 30). PR Tip #264: Use Scope: Alex G. Alex G. Retrieved March 30, 2013, from http://www.alexgpr.com/2011/06/scope/
BLS.gov. (2013, March 30). Public Relations Managers and Specialists: Occupational Outlook Handbook: U.S. Bureau of Labor Statistics. U.S. Bureau of Labor Statistics. Retrieved March 30, 2013, from http://www.bls.gov/ooh/management/public-relations-managers-and-specialists.htm
Burdeau, C. (2012, January 8). BP Ad Campaign Following Gulf Oil Spill Deemed 'Propaganda' By Some. Breaking News and Opinion on The Huffington Post. Retrieved March 30, 2013, from http://www.huffingtonpost.com/2012/01/08/bp-ad-campaign-gulf-oil-_n_1192600.html
ENS. (2013, March 4). Keystone XL Pipeline Gets Upbeat Analysis From State Department | Environment News Service. Environment News Service. Retrieved March 30, 2013, from http://ens-newswire.com/2013/03/04/keystone-xl-pipeline-gets-upbeat-analysis-from-state-department/
Venture capital is the money that businesses get from investors to start or continue a business. Ironically the advantages of a business plan are also correlated with some of the disadvantages of a business plan.
For instance, a book entitled Under the adar: Starting Your Net Business without Venture Capital, Venture capitalists often find that many business plans are too optimistic (Kling 2001). The book asserts that,
Trying to obtain venture capital funding without a business plan is like trying to get into college without filling out an application. Ironically, however, even venture capitalists are skeptical about business plans. Any venture capitalist will tell you that a first-rate team with a second-rate business plan is preferable to a second-rate team with a first-rate business plan. In fact, when I listen to venture capitalists describe how they make their decisions, the process often sounds highly intuitive and almost romantic -- like…
Writing the Plan. Small Business Administration. http://www.sba.gov/starting_business/planning/writingplan.html
What is a Small Business. Small Business Administration. http://www.sba.gov/size/
Vital Role of Small Business Demands Greater Recognition. 2002. Canadian Speeches. Volume: 16. Issue: 5. Publication Date: November-December 2002. Page Number: 46+.
Anglund. Sandra M. 2000. Small Business Policy and the American Creed. Praeger: Westport, CT.
Finding and keeping the right employees are major problems especially to big businesses today, but the biggest headaches appear to confront the retail, food service (Catlette 2000) and the high-technology industries. The National Restaurant Association alone approximated the turnover among fast-food workers at 300% or so fast that by the time one gets his or her order of French fries, the worker might have made a change in his or her career (Catlette). Some Florida companies were reported to have taken bold steps at fighting off a 2.8% unemployment rate among hospitality workers in an attempt at insuring that breakfasts were cooked and served, beds made and park sideways swept. Disney was said to have gone as far as Puerto Rico offering airline tickets and bonuses for a year's contract as maids or food service workers (Catlette).
The most businesses hire workers-based competence and experience but values, style…
1. ACC Communications, Inc. (2000). HR Software Trends: the Revolution is Here -- Human Resources. Workforce. http://www.findarticles.com/p/articles/mi_mOFXC/is_10_79/ai_66529536
2. Catlette, Bill. (2000). Keeping Employees in High Turnover Industries. Workforce. http://www.findarticles.com/p/articles/mi_mOFXS/is_8_79/ai_64694298
3. Chief Executive, The. (1999). Formula for Retention. Chief Executive Publishing. http://www.findarticles.com/p/articles/mi_m4072/is_146/ai_55427062
4. Duecy, Erica. (2004). Quality Workplace Key to Recruiting, Retaining Employees. National Restaurant News. http://www.findarticles.com/p/articles/mi_m3190/is_24_38/ai_n6075474
Social Advocacy in Counseling
Social advocacy has been described by some counseling theorists as a "fifth force" paradigm that should be considered to rival if not replace other major counseling psychology paradigms regarding behavior and mental illness (atts, 2009). This paper briefly discusses what social justice/advocacy is, the debate regarding its status as a paradigm in counseling psychology, and how social advocacy can enhance both the client's experience and life and the professional counselor's personal, professional, and ethical obligations to helping others.
Social justice is fairness or impartiality exercised in society, specifically as it is implemented by and within different levels of social classes of a society. A truly socially just populace would be based on the principles of solidarity and equality, would consider and maintain values, human rights, and the dignity of every person in the society (Bell, 1997). Social justice/advocacy theories have in recent years been…
American Counseling Association. (2005). ACA code of ethics. Alexandria, VA: Author.
Bell, L. (1997). Theoretical foundations for social justice education. In M. Adams, L. Bell, & P. Griffin (Eds.), Teaching for diversity and social justice (pp. 3-16). New York: Routledge.
Betancourt, J.R., Green, A.R., Carrillo, J.E., & Park, E.R. (2005). Cultural competence and health care disparities: Key perspectives and trends. Health Affairs, 24, 499 -- 505.
Carlson, N. (2011). Foundations of behavioral neuroscience (8th ed.). Boston, MA: Pearson
Subway is a relatively low-cost restaurant that provides a consistent product across its wide range of franchises. It has a franchise-only system, further adding to the homogeneity of its product regardless of where the customer is dining.
It offered many low-calorie, low-fat, and vegetarian items long before such items were fashionable, adding to its credibility in this area.
Since virtually everyone eats sandwiches and salads, the franchise has a wide appeal.
Sandwiches are made-to-order in front of the customer, further adding to its credibility of health and freshness.
Although it offers a standardized menu, it has been flexible enough to adapt it to the needs of international organizations. In 2011, Subway could boast that it had expanded into 98 countries with "one store for every 200,000 people in the world" (Smith, 2011, p.1).
Subway opened in many non-traditional outlets such as Wal-Mart, capitalizing upon the lack of competition…
Hullinger, J. (2015). Inside a PR disaster. Fast Company. Retrieved from:
Marler, B. (2010). Subway hit with another foodborne illness outbreak -- this time bacteria, not viral. Food Poison Journal. Retrieved from: http://www.foodpoisonjournal.com/foodborne-illness-outbreaks/subway-hit-with-another-foodborne-illness-outbreak-this-time-bacteria-not-viral/#.V1Mhh-TGDvU
McDonald's selling more than Subway, Wendy's, Burger King, Chick-Fil -- A combined. (2015).
Organizational Case Analysis
Apple Inc. is a multinational companies specializing in the designing, manufacturing and marketing of mobile communication devices such as personal computers and digital music players. The company also sells varieties of mobile telecommunication devices such as iPhone, iPod, iPad, and Mac. Additionally, Apple Inc. sells some professional software application such as Mac OS, iOS, iCloud and other varieties of communication accessories. Apple Inc. sells its products through retail stores, online stores, value-added resellers, direct sales, wholesalers, and through third party cellular network carriers. (Apple Annual eport, 2011). Apple Inc. was Incorporated in 1977 in California, and presently Apple Inc. has become one of the most successful companies in the United States and globally. Apple Inc. is committed to bring best computer experience to its customers, and the company business strategy is to develop high quality products to reach more customers. Major customers of Apple Inc.…
Apple Annual Report (2011). Apple Annual Report 2011. Apple Inc.2011.
Caixing, L. & David, Y. (2011).An Analysis of the Impact of the Sarbanes-Oxley Act on Earnings Management. Advances in Management.4(6): 25-31.
Elmer-DeWitt, P. (2011). Rethinking Apple's Org Chart. A Time Warner Company.
Griffin, R.W. & Moorhead., G. (2011). Organizational Behavior: Managing People and Organizations. Cengage Learning.USA.