Chick-Fil -- A is a fast food restaurant that specializes in chicken meals, in particular the chicken sandwich. The company is privately-held, owned by the firm's 90-year-old founder Truett Cathy, who started the company in the early 1960s (Chick-Fil-A.com, 2011). The store's mission and vision still focus on Cathy's personal values, such that the culture of the company has become an extension of these values, making it nearly unique among quick service restaurants in the United States.
The mission statement at Chick-Fil -- A is simple: "Be America's best quick-service restaurant" (Chick-Fil-A.com, 2011). This statement is not qualified so as to provide any guidance for employees, such as defining "best" in any way. But is a simple guideline that can be referred back to in times of decision-making. The company does not have a vision statement, but it can be inferred from the company website that the company's vision combines…… [Read More]
Identifies analyzes important external environmental factor remote, industry, external operating environments o Identifies analyzes important internal strengths weaknesses organization: Include assessment organization's resources.
Chick-fil-A: A forward-thinking, old-fashioned restaurant
Chick-fil-A: A forward-thinking, old-fashioned restaurant
Chick-fil -- A is a rare type of fast food restaurant. Like In-and-Out Burger, it attracts the patronage of many loyal 'foodie' customers who would otherwise not darken the door of a franchise. Chick-fil -- A is known for its high standards of quality and service. Founder Truett Cathy created a sandwich made of high-quality white breast meat that was then fried in a pressure cooker with peanut oil, placed on a fluffy white bun, and seasoned with a unique blend of spices topped with a signature pickle. The company's owner has also assumed a high degree of personalized control over the evolution of the company, which is unusual in a fast food enterprise (Chick-fil-A, 2010,…… [Read More]
Now that Chick Fil is opening up more chains nationally, it will become more difficult to stay where they are on the advertising level. With the lack of funds to advertise nationally on television, better advertising plans need to take affect. The billboards, radio spots, and outdoor events could be maintained in the cities the new chains are opening in.
Chick Fil knows this is an increasing issue and to increase sales and keep advertising on the same level, they have increased their menu. They have added a breakfast menu, they were the first fast food chain to add the fruit salad, and for the healthy consumer they have added a Charbroiled Sandwich. dding healthier items to their menus, research has shown this to increase their sales as well. The ad campaign "Eat More Chikin" has done amazingly well. Reminding consumers chicken is a better alternative to hamburgers and the…… [Read More]
Chick-Fil -- A is a quick service restaurant. In this industry, almost all firms are by definition low cost providers, but they each seek to differentiate their offering in unique ways. Chick-Fil -- A is the #9 competitor in this industry with over $5 billion in annual sales. The company is the #1 chicken chain, ahead of KFC, which had $4.3 billion in sales (QS, 2014). The company focuses on chicken sandwiches, which also puts it into competition with a number of sandwich and burger chains that also offer a similar product. Chick-Fil -- A is strongest in the Southeast region, whereas many other competitors are national in scope. The company is growing as the result of its strategy and its domination of the chicken business.
There are a number of strengths on which Chick-Fil -- A relies. To be successful in quick service, any company needs to be…… [Read More]
Chick-Fil -- a Benefits and Training Programs
Attracting and retaining skilled, dedicated employees is essential for companies. esearch has shown that staff's attitude toward their benefits and training programs are associated with their employment decisions, as well as with their levels of dedication and involvement. Chick-fil -- A has been able to focus on their benefits and training programs to entice and retain the workers they need to be successful and obtain a valuable competitive edge.
At Chick-fil-A, applicants are graduate students of such locations as Western Point and Annapolis. They have worked in significant management companies. However, after a short time, they quit their jobs and seek new positions at Chick-fil-A. Chick-fil -- A has so successfully marshaled loyalty-effect financial aspects that reward employees, triple market average, while still producing adequate cash to expand the chain as a private entity. The organization targets high-performers to achieve high turnover. Chick-fil…… [Read More]
However, this is a common, recurrent theme that has been injected into the public sphere by private interests. As a result, it dominates a substantial amount of discourse in the public sphere, and even people like Griffin and ostron, who believe that it is demoralizing and misleading and state those beliefs publicly, have had little success in challenging this misconception. Therefore, to have a real gun control debate in the public sphere, it is necessary to investigate whether proposed gun control laws would have had an impact on some of these crimes. In the instances of these massacre-shootings, over and over again it appears that the gunmen purchased their weapons and ammunition legally, rather than going to illegal sources for their weapons. They were not prevented from doing so by current gun-laws, but many of them had behavioral flags that may have led to gun-restrictions under more exacting laws. For…… [Read More]
By positioning away from chicken restaurants, Chick-Fil -- a avoids direct comparisons with those restaurants but allows for direct comparison against burger joints.
In terms of strategic planning, the objectives of this ad campaign were most likely to raise awareness of Chick-Fil-a, to create interest in the brand and to improve both sales and market share. hen the outputs are concerned, the only reasonable conclusion is that the ads are successful. The ads stick in people's heads more than most fast food ads, and Chick-Fil -- a has become more successful since the campaign began. The campaign has been ongoing since the mid-1990s, indicating that the company's financial and market outcomes in that period have been positive, and that follow-up market research has indicated that the campaign has been part of that success.
Batra and Stayman (1990) note that when advertisements create positive moods, brand attitude change is facilitated. Every…… [Read More]
System Issues & Chikfila
Systems thinking is a way of synthesizing the issues surrounding any organization in both a macro and micro manner. This allows more shared values through teamwork, mental paradigms, the ability to think in the future, and look at projects in a way that are best for the organization as a holistic entity. Thus, when the process of inquiry is moved from the individual and rote (only knowledge) to an organization that moves through different, more analytical modes of thinking, the individual involved are more active participants and there is a shared vision alone with a personal and team mastery of the question in point. This evolution engenders personal buy-in, a feeling of empowerment, and clearly a new way of processing disparate information (Senge, 2006).
Chick-Fil -- A is an American fast food restaurant chain specializing in Chicken Sandwiches. Their headquarters are in Atlanta, Georgia, and have…… [Read More]
SWOT of a Christian Business Leader/Marketer
· Christian faith that is united to the brand of the business and used in marketing campaigns to develop brand loyalty among consumers. The faith can be leveraged to gain traction with consumers and increase the brand’s popularity.
· Large base of Christian consumers who are loyal to Christian companies like Chick-fil-A and Hobby Lobby and In-N-Out Burger (Edouard, 2015).
· Strong score on the Faith Equality Index, which Christian consumers use to determine which companies they will patronize (Wetzstein, 2015).
· Positive track record in the community in terms of corporate social responsibility—the business supports Christian projects and programs in the community.
· By promoting the Christian identity, the business risks polarizing consumers and turning them off from the brand.
· The business lacks a broad-based appeal in which Christian consumers can feel satisfied with the company’s values and non-Christian consumers…… [Read More]
TransCanada is fighting people that are worried more about aesthetics and ideals rather than benefits to the consumer (TransCanada, 2013).
3.2 The significance of organization to issue and vice versa (330 words)
In the end, the issue that faces TransCanada is selling the pipeline to the public effectively enough, as well as to the populations that can green-light the project, so that the project goes forward and thus allowing TransCanada to deliver oil more efficiently and quickly than is currently possible given the current oil transportation infrastructure that exists. This is especially true given the advent of oil sands and fracking in the United States as well as parts of Canada (Koring, 2013). The gist of the issue is that many people support the pipeline but some are concerned and many of the people that are averse to the project are politicians that are trying to push green energy and/or…… [Read More]
Finding and keeping the right employees are major problems especially to big businesses today, but the biggest headaches appear to confront the retail, food service (Catlette 2000) and the high-technology industries. The National Restaurant Association alone approximated the turnover among fast-food workers at 300% or so fast that by the time one gets his or her order of French fries, the worker might have made a change in his or her career (Catlette). Some Florida companies were reported to have taken bold steps at fighting off a 2.8% unemployment rate among hospitality workers in an attempt at insuring that breakfasts were cooked and served, beds made and park sideways swept. Disney was said to have gone as far as Puerto Rico offering airline tickets and bonuses for a year's contract as maids or food service workers (Catlette).
The most businesses hire workers-based competence and experience but values, style…… [Read More]
Venture capital is the money that businesses get from investors to start or continue a business. Ironically the advantages of a business plan are also correlated with some of the disadvantages of a business plan.
For instance, a book entitled Under the adar: Starting Your Net Business without Venture Capital, Venture capitalists often find that many business plans are too optimistic (Kling 2001). The book asserts that,
Trying to obtain venture capital funding without a business plan is like trying to get into college without filling out an application. Ironically, however, even venture capitalists are skeptical about business plans. Any venture capitalist will tell you that a first-rate team with a second-rate business plan is preferable to a second-rate team with a first-rate business plan. In fact, when I listen to venture capitalists describe how they make their decisions, the process often sounds highly intuitive and almost romantic -- like…… [Read More]
Social Advocacy in Counseling
Social advocacy has been described by some counseling theorists as a "fifth force" paradigm that should be considered to rival if not replace other major counseling psychology paradigms regarding behavior and mental illness (atts, 2009). This paper briefly discusses what social justice/advocacy is, the debate regarding its status as a paradigm in counseling psychology, and how social advocacy can enhance both the client's experience and life and the professional counselor's personal, professional, and ethical obligations to helping others.
Social justice is fairness or impartiality exercised in society, specifically as it is implemented by and within different levels of social classes of a society. A truly socially just populace would be based on the principles of solidarity and equality, would consider and maintain values, human rights, and the dignity of every person in the society (Bell, 1997). Social justice/advocacy theories have in recent years been…… [Read More]
Subway is a relatively low-cost restaurant that provides a consistent product across its wide range of franchises. It has a franchise-only system, further adding to the homogeneity of its product regardless of where the customer is dining.
It offered many low-calorie, low-fat, and vegetarian items long before such items were fashionable, adding to its credibility in this area.
Since virtually everyone eats sandwiches and salads, the franchise has a wide appeal.
Sandwiches are made-to-order in front of the customer, further adding to its credibility of health and freshness.
Although it offers a standardized menu, it has been flexible enough to adapt it to the needs of international organizations. In 2011, Subway could boast that it had expanded into 98 countries with "one store for every 200,000 people in the world" (Smith, 2011, p.1).
Subway opened in many non-traditional outlets such as Wal-Mart, capitalizing upon the lack of competition…… [Read More]
Organizational Case Analysis
Apple Inc. is a multinational companies specializing in the designing, manufacturing and marketing of mobile communication devices such as personal computers and digital music players. The company also sells varieties of mobile telecommunication devices such as iPhone, iPod, iPad, and Mac. Additionally, Apple Inc. sells some professional software application such as Mac OS, iOS, iCloud and other varieties of communication accessories. Apple Inc. sells its products through retail stores, online stores, value-added resellers, direct sales, wholesalers, and through third party cellular network carriers. (Apple Annual eport, 2011). Apple Inc. was Incorporated in 1977 in California, and presently Apple Inc. has become one of the most successful companies in the United States and globally. Apple Inc. is committed to bring best computer experience to its customers, and the company business strategy is to develop high quality products to reach more customers. Major customers of Apple Inc.…… [Read More]