4) II. Peter Senge - the Learning Organization Peter Senge, who describes himself as the "idealistic pragmatist" states that learning organizations are: "...organizations where people continually expand their capacity to create the results they truly desire, where new and expansive patterns of thinking are nurtured, where collective aspiration is set free, and where people are continually learning to see the whole together." (1990: p.3) the learning organization in the view of

This is especially important in the context of the Broker Front Office Tool (BFOT) strategies aimed at streamlining attracting, selling to, and servicing indirect channel partners and resellers. This aspect of bringing the Voice of the Customer (VoC) into the transformation of it initiatives into channel-based strategies is even more difficult than evolving change management programs within the four walls of any organization. Bringing change to agents and the

They must never become complacent and assume that they have considered all factors and can now relax, or they can slip into the "boiling frog" phenomenon: circumstances may turn so gradually negative that they do not notice the changes until they have large problems instead of small ones to solve (Beckford, 2002). Conclusion Just as the example of the soldiers at the bridge faced with a battle situation for which they

.. Second, to understand a system we need to understand how it fits into the larger system of which it is a part... Third, and most important, what we call the parts need not be taken as primary. In fact, how we define the parts is fundamentally a matter of perspective and purpose, not intrinsic in the nature of the 'real thing' we are looking at. (Kofman and Senge, 1993,

Despite the occasionally inherent resistance to the learning process in some systems and within certain individuals, Senge stresses a manager must have a vision of a learning organization as a group of people who are continually enhancing their capabilities to create what they want to create. He calls his own view as that of an idealistic pragmatist, seeing organizations as places "where people continually expand their capacity to create

System optimization can also apply to the organization itself where the primary goal is profit maximization. Since an organization also runs as a system, it is important to get all its resources pooled together in the manner that best meets the specific needs of the organization. Optimization thus should not be confused with speed, increased activity, higher technology etc. We know a system is working well when it is meeting