Colgate Case Study
Colgate is a consumer product company that is well-known and has its base in New York. Colgate had a strong presence in the international presence traditionally.it was operational in Latin America, Australia, France, Canada, and Germany. Previously Colgate had made detailed analysis of the international markets for demand. Colgate made a decision of buying a 50% partnership in the Hawley and Hazel group worth $50million in August 1985.the main reason for making this decision was the fact that Colgate wanted to gain a strong share in the Asian market .They wanted to achieve this without necessarily having to build their own production plant. Part of the agreement stipulated that Colgate possessed no management prerogative. This meant that Hawley and Hazel were the ones with the right to make any major decisions in the organization. This partnership turned out very lucrative for Colgate with annual sales of double…… [Read More]
By giving more information to the consumers, Colgate is telling its consumers that they must make informed choices in buying oral care, personal care, and home care products. And because Colgate is known for manufacturing quality oral care products, and is the leading brand and manufacturer in the market, it is only but wise for a consumer to buy and patronize its products.
Although Colgate offers a multitude of products in its site, it does not lose its corporate identity, and in fact, solidifies its product and brand lines by associating it with the Colgate brand (that is, as a company). The Colgate heritage is definitely stronger than its products, and the company takes advantage of this not only by linking the Colgate brand with its products, but also by developing programs that enhances its image as a manufacturer and responsible member of the consumer, professional, and business communities. Its…… [Read More]
company Colgate-Palmolive. The writer discusses many aspects of the company including pricing, placement and other elements of selling the product. There were eight sources used to complete this paper.
Colgate-Palmolive Company is a company that provides many personal care and other types of products to consumers worldwide.
The Company manufactures and markets a wide variety of products in the United States and worldwide in two business segments: oral, personal, household surface and fabric care and pet nutrition. Oral, personal, household surface and fabric care products include toothpaste, oral rinses and toothbrushes, bar and liquid hand soaps, shower gels, shampoos, conditioners, deodorants and antiperspirants, shave products, laundry and dishwashing detergents, fabric conditioners, cleansers and cleaners, bleaches and other similar items (Colgate-Palmolive Company (http://biz.yahoo.com/p/c/cl.html).Pet nutrition products include pet food products manufactured and marketed by Hill's Pet Nutrition, a Company subsidiary. Principal global trademarks include Colgate, Palmolive, Kolynos, Sorriso, Mennen, Protex, Ajax, Soupline,…… [Read More]
C China's changes to the CMF marketing launch program justifiable?
Burton's objective was to market Colgate Max Fresh (CMF) as global venture. Each country had its own assumptions and trends that would make certain products popular. For CMF to appeal to a Chinese market it had to investigate and target those specific selling appeals.
Del Levin, who was in charge of conducting R&D for Colgate in Asia, discovered that that whilst a potentially huge market existed for the product -- it being that Asia had a large freshness segment -- it had to be marketed in a particular way in order to best appeal to the Asian consumer. Firstly, the name itself - Colgate Max Fresh -- did not appeal as well as other names in China would; the name was therefore changed to "Icy Fresh." Secondly, original marketing that used 'breath strips' was meaningless to an Asian market and…… [Read More]
4. Specialty toothpastes created for customers with sensitive teeth, gums or other medical conditions, with customer experience being the most critical
5. Lifecycle approach similar to Crest yet focused on the consumer's purchasing lifecycle
Based on this analysis, my top five criterion are as follows:
1. High performance toothpaste capable of delivering preventative protection and has a fresh taste
2. High performance cavity prevention
3. Making dialing brushing less of a chore and more fun and enjoyable
4. Available in a wide variety of flavors
5. High performance, rapid whitening toothpastes that bring quick results to teeth and gums.
Based on these criterion, I have become a loyal Crest Complete Multi-Benefit Whitening + Scope -- Citrus. This toothpaste fits my profile of benefits precisely and has led to my becoming brand-loyal to this specific product based on the benefits it delivers.
2. Select another oral care (e.g., toothbrush) product where…… [Read More]
Case #8: Global Strategies
Critically evaluate Dolce & Gabbana's decision to launch 15 new stores in China
Dolce & Gabbana's decision to launch 15 new stores in China is a smart one. First, the U.S. Visa process is making it difficult for Chinese tourists to shop here, so D&G will have to take business there in order to get to those Chinese consumers who cannot buy here. Secondly, sales of luxury goods in mainland China were expected to reach $16.9 Billion dollars in 2011, which is a huge market, so G&B is going after some of those Billions. Third, G&B already has 26 stores there, so they are already known in China and G&B already know they can successfully sell in China. Fourth, they can sell a lifestyle of D&G, just as Ralph Lauren did, so that people will buy new products that support that imagined lifestyle.
As we…… [Read More]
He applies that perspective to every stage of the design process as he works with clients. Severs (2011) claims that "the needs of users, businesses, manufacturers, suppliers, environment" are all integral to the design experience.
In fact, Severs found that working with his young daughter provided insight into the design process, informing a human-centered approach. His daughter's reactions to produces, processes, activities, and services show how design directly impacts behavior and perceptions. Severs claims that his daughter's own drawings and designs have affected his view, showing that design experts can learn a lot from children. As examples, Severs showed 3D modeling and other examples of how design affects our reactions to things.
Both McKinley and Severs focused on how design is a major part of our everyday lives. The products we use are often designed poorly, reflecting an approach that is not centered on the needs of the end user.…… [Read More]
P&G is looking to make the Supplier Environmental Sustainability Scorecard methodology a global standard (P&G, 2010). To support this effort to make the scorecard a global baseline of sustainability measurement, P&G freely distributes Microsoft Excel models of the methodology and baseline analysis tools from their website. The foundations of the methodology can be seen in Figure 2: Procter & Gamble's Supplier Environmental Sustainability Scorecard Methodology. The key metrics measured include energy, emissions, waste, water and an environmental management system performance ranking that can be used for evaluating supplier performance within and across product categories.
P&G has also differentiated this model by rewarding excellent business performance as measured by the key performance indicators (KPIs) first, while also using the methodology to evaluate areas where performance can be improved. The use of incentives and rewards for the top 400 suppliers at P&G have been announced and are actively being applied to supplier…… [Read More]
2 Brief History and Organization Background
2 Proctor & Gamble History
5 Situation Analysis
5 External Environment
5 Internal Sociotechnical Systems
6 Problem Diagnosis & Definition
7 Great Man Theory
7 Trait Theory
8 the Managerial Grid
8 theory X and Theory Y
9 Participative Leadership (Lewin's leadership styles)
9 Situational Leadership
9 Contingency Theory
10 Transactional Leadership
10 Transformational Leadership
10 Organizational Leadership Discussion
14 Practitioner Recommendations
15 Overall Research Approach
16 Site and Population Selection
24 Identifications and Evaluation of Alternative Interventions
25 Action Planning
26 Follow-up and Evaluation
28 ork Cited
An Analysis of Leadership Styles Utilized by Procter & Gamble and Colgate-Palmolive and their Role in Contributing to Effective Practices and Profitability
This research proposal will focus on two major competitors in the national and international market, Procter & Gamble and Colgate-Palmolive, and the types of leadership…… [Read More]
The company is permanently spending considerable amounts on &D to innovate its products and on advertising to maintain the brands awareness high. Shareholders are more satisfied than ever after Procter's recovery in the late 1990s, early 2000. But they did not encourage much the recovery process because it took almost two years and they were expecting a fast recovery process.
Currently there are over 100 Pantene products. Pantene shampoo has 25 products in the supermarket shelves to cover all types of customer needs. In terms of sales, the brand has had a "blockbuster" evolution. It was introduced in the market about 10 years ago and it has been reinvented since maintaining a top market share. Pantene, the shampoo is actually the leader in this market, followed by Elseve from L'oreal. Overall, Elseve product line is better positioned in the market, having a larger market share for all hair care…… [Read More]
The flavors are quite simple, as the company chooses to focus more on the toothpaste's health characteristics, rather than the taste.
The product has one size and the packaging is made of plastic, which is more hygienic than metal, as the later one may go through oxidation. This type of packaging differentiates the product from other toothpastes and marks its individuality.
The product is always strictly associated with the idea of relieving tooth sensitivity and pain from sensitive teeth. The name itself was thus conceived so as to associate the brand with the effect of having used the product.
On the other hand, for a long period of time, Sensodyne was associated with the idea of medication and the company has committed a lot of effort in the last decade to diversify the consumer perception and induce the idea that Sensodyne is less a medication and more of a product…… [Read More]
Corporations and History
Corporations have used their history to demonstrate to consumers their underlying principles in product production and quality. History is vital because it allows consumers to relate to a product and understand that the product is manufactured using the same quality materials. In the marketing of the products, the corporations will use their well-known history to demonstrate to the consumers that they have maintained and will always employ the same principles. The three corporations analyzed in this essay are Coca-Cola, Colgate-Palmolive, and Deere & company. These corporations have used their well-known history to market their products, and they employ the same principles employed since the corporations were launched. Coca-Cola creates the world's favorite soft drink, and the drink was created in order to offer a sweet quenching drink that evokes happiness (Pendergrast, 2013). The corporation has always aimed at associating its Coca-Cola drink with happiness, and this has…… [Read More]
EP Fail and Succeed
In order to increase its productivity and compete favorably, any company has to implement an elaborate Enterprise esource Planning (EP) system. Failure to do this will lead into a weak company without high possibilities of attained stipulated short-term and long-term goals. By definition, an EP system helps consolidate enterprise information and control all business processes in an organization. Implementing an EP successfully is not that simple. Its success or failure is depended on a variety of factors hence starting the process without an elaborate plan makes you vulnerable to a great number of snares along the way (Vinatoru & Calota, 2014).
Since an EP focuses on integration and management, the company stands a better chance at making resource usage and distribution more elaborate and timely. This will in turn increase the company's reputation, and hence, competitive edge in the market. Despite the fact this is a…… [Read More]
He will probably start purchasing his own toothbrush and will be included in one of the three behavioral groups I have previously discussed. After the age of 55, people seem to lose interest in tooth brushing and are likely to practice it less than earlier.
The most important issue that that managers should consider when deciding on product positioning is the category of consumer they choose to address. In this sense, clear segmentation schemes should be provided, included by income, age, social position, etc. These external environment factors will provide the basis from which the product can be developed, including here features that make up the augmented product and the expected product. Knowing the consumer you target is essential in making and delivering a products that will provide full customer satisfaction and will permit customer retention.
On the other hand, the manager needs to perform an internal analysis and decide,…… [Read More]
Human Resource Management Models
The performance management model is one of the four major human resource management interventions deployed throughout organizations in contemporary times. The others include talent and career development interventions, work diversity dimensions and interventions, and stress management diagnosis and intervention. The performance management model is predominantly concerned with motivating employees to increase their performances. This model hinges on business strategy, employee involvement, and workplace technology -- which are utilized to maximize the performance of both individuals and groups of employees. From these sources, an organization is able to devise reward systems, goal setting, and evaluation of performances to help improve performance efficacy.
The performance management model is pivotal to understanding the sort of leadership styles and attributes in place at Procter & Gamble and Colgate-Palmolive, respectively. Understanding how these organizations choose to motivate their employees -- particularly when viewed through the lens of the aforementioned model --…… [Read More]
The modifications in the policies of the company's retail trade customers represent important risks that can lead to increased dependence on some of the retailers in developed markets. Another important risk is determined by the global manufacturing activities.
Although these companies develop and implement different strategies, some of the risks associated with their business are common. This is because some of these risks are determined by the international business environment that establishes the conditions in which these companies develop their activity. Some of the most important risks that these companies addressed in 2000 are represented by entering new markets. The potential presented by developing markets determined these companies to make investments in regions like Asian countries. Another important risk during that period was represented by companies' inability to retain important employees. This means that their human resources strategies did not reach the established objectives. In addition to this, the dependence…… [Read More]
Integrated Marketing / Best and Worst Advertisements
IMC-Integrated Marketing Communication, is in practice all over the world at a very large scale. The main aim of this paper is to clarify the meaning of IMC, the impact of IMC, and how it differs from the conventional marketing communication. IMC adopts the consumer-based approach rather than the organizational-based approach, as such the focus is on paying attention to the need of the organization. IMC adopts the synergy approach over the isolation approach. Positive outcomes such as greater profitability, unique brand association, brand loyalty, customer satisfaction, cost savings and increased sales. The major impact of IMC is on brand equity and organizational approach. However, certain barriers exist for the effective implementation of the IMC program (Naem et al., 2013).
Stage 1 Creative and Not So Creative Ad
Product: Cellular Service
Creative Advertisement: IdeaInternetLagoing. India Ko no ullu banaoing (You cannot get fooled…… [Read More]
16). Some of the options available to patients are (p. 16):
What it Is Colgate Total
Over-the-counter tooth- triclosan and fluoride paste containing the anti- toothpaste bacterial triclosan
Peridex or generic
Prescription mouth rinse chlorhexidine mouth containing'an anti-micro- rinse bial called chlorhexidine
Periochip tiny piece of gelatin filled with chlorhexidine
Atridox gel that contains the anti- biotic doxycycline
Thread-like fiber that con- tains the antibiotic tetracy- cline
Tiny round particles that contain the antibiotic minocycline
Periostat low dose of the medica- tion doxycycline that keeps destructive enzymes in check
Why it's Used
The antibacterial ingredient triclosan and fluoride reduces plaque and result- toothpaste ing gingivitis. The fluoride protects against cavities.
Peridex or generic
To control bacteria, result- chlorhexidine mouth ing in less plaque and gin- rinse givitis
To control bacteria and re- duce the size of periodon- tal pockets
To control bacteria and…… [Read More]
Indiana Tech Institutional Review Board Application
INSTITUTIONAL REVIEW BOARD
APPLICATION FOR INITIAL REVIEW OF RESEARCH USING HUMAN SUBJECTS
Class (Day or CPS)/Campus Office
Does this particular project continue every semester and/or year: No
Project Title: Leadership Styles used to Promote Organizational Success Electronic signature of Principal Investigator
Directions: You need to answer the following questions.
Conflict of Interest: (Please check)
Investigators do___ do not__X___ have a real or potential conflict of interest.
Please indicate whether this research should be exempt or non-exempt from further human subjects review and indicate which of the six exemption reasons (Section A) justifies an exemption status.
This research is exempt under Category 2 of exemption categories. This is primarily because the study involves the use survey procedures on a group of consenting adults.
3. Please attach a copy of your responses to items 1-7 of the instructions (Section B), including all related documents,…… [Read More]
Procter and Gamble
Case Study about Procter and Gamble
Procter and Gamble (P&G) is a global American company specialized in consumer household and personal products. It has its headquarters at Cincinnati, Ohio, in the United States. Its founders are William Procter and James Gamble hence the name Procter and Gamble. The company was started in 1837 but fully incorporated in 1905. After its establishment, the company has grown to the extent that is controls a significant share in the global market share. Its brands are renowned and trade internationally currently ranked as the largest producer of consumer goods. The board of governors of eleven members runs the company, with A.G. Lefley being the board chairperson, president and CEO (Procter & Gamble, 2010).
P&G Market Strategy and Segments
Procter and Gamble Company (P&G) products and services have penetrated more than 180 countries and territories globally. Every multinational company has a strategy,…… [Read More]
One of the newer concepts in public policy is the idea of the public-private partnership, or PPP. Essentially, PPPs are when the government works with private enterprise on a project. Public projects tend to be those that benefit society as a whole, and traditionally governments as representatives of the people have been the drivers of such projects. Private enterprise has often specifically avoided many types of projects because of the financial or operational risk involved. A public-private partnership is a form of development where government and private enterprise share the risk and capital expenditure in a project. The split will be different for every project, but it often involves the government taking on some risk in order to facilitate the project moving forward, on the principle that the project moving forward is in the best interests of the general public. In some instances, the government utilizes public-private partnerships to…… [Read More]
Political satire has long been a standard method of political and social commentary. Jonathan Swift's essay "A Modest Proposal" is a prime example of how satire is a powerful vehicle for raising awareness about critical social and political issues, but doing so in a relatively nonthreatening and accessible way. In the United States, political cartoons have long been the bastion of political satire. Howeve, r as allachy puts it, "American satire has changed a great deal since Benjamin Franklin's 'Join or Die' cartoon," (1). Technology is one reason why political satire in America has changed its approach. Both Jesse atters and Samantha Bee have traditional television shows on the one hand, but both also benefit from new media both to find fodder for their discussions but also to propagate their ideas. However, there are critical differences between these two political humor shows. The most glaring difference is that Bee offers…… [Read More]
For the purpose of noting buyer behavior, I visited a neighborhood grocery store named ‘Redner’s Warehouse’, one of a chain of popular outlets in my locality. One can find a couple of these outlets on the very same highway, attached to petrol pumps. I elected to observe the behavior of buyers along two aisles in the outlet: the baking and frozen vegetable aisles. Simply staring at buyers is weird and, thus, I selected aisles where I actually had products to buy and could discreetly observe fellow buyers. My aim was noting variations in buyer behavior for diverse goods, besides variations in buyers themselves. For achieving more superior results, I chose to visit the store twice, on a weekday (Wednesday) and on a Sunday, during noon time. During the weekday visit, I found few buyers in for purchase, while on my weekend visit, the store was certainly packed with more…… [Read More]
It has already been noted that schools have had to trim down on the subjects that are being taught, and the depths to which certain subjects are taught, and this ha of course had a direct effect on teachers' ability to both direct their own teaching and serve what many feel is the true purpose of their work as teachers -- providing true cultural knowledge and critical thinking rather than simply fundamentals. Though change was definitely needed, the No Child Left Behind Act was not the right change according to many teachers.
Schools that were already strapped for funds were the hardest hit by the new regulations and standards for federal funds, as they had fewer resources with which to achieve the standards being set by the No Child Left Behind Act and to provide the individual attention that the legislation required from each student as part of the school's…… [Read More]
Inside can be found museum-like dioramas, a theater, a cafe, a doll hair salon, and lounging areas designed to facilitate interaction among shoppers and the examination and use of products" (Diamond 2009, p.119).
Diamond et al. (2009) argues that entertainment brands, such as American Girl, the Disney store have a unique power as brands, not simply to encourage consumers to buy the product, but also to foster consumer creativity, and suggest that as a result identity exists in dialogue with the corporation, and is not merely manipulated by the seller. Consumers are crafting their own unique image as they choose, consciously, to 'brand' themselves. In these "themed flagship brand stores" offering "spectacular environments… far from being overwhelmed or coerced by the sign-rich context, consumers use the retail environment as a stage on which to perform, enthusiastically enacting the brand and cocreating the spectacle. Therefore, emplacement is reconceptualized as a shared…… [Read More]
The company operates high volume retail outlets and has adopted a saturation strategy. Yet, inventories at the retail level are kept low in order to control costs. This is facilitated by strong logistics. Deficiencies in logistics would hamper growth prospects and compromise the Starbucks Experience. Moreover, the firm's ability to translate this competency into international markets will go a long way to determining how successful the company can be in those markets, in particular with regards to the revisiting the same saturation strategy they have employed in North America.
The final core competency that helps to distinguish Starbucks is its human resources. This supports the Starbucks Experience, in that the company is consistently able to identify and train candidates to fill strict criteria within the framework of a low-paying food service job. The corporate culture and benefits package contribute to this competency, indicating that a substantial amount of thought has…… [Read More]
(Snyder & Deono quoted in Kjeldal 2003, Introduction section, ¶ 6).
The results from the study Kjeldal (2003) conducted with 70 participants in two stages suggest that the word association responses high self-monitors (HSMs) produce reflect selective activation of a personally meaningful, experiential, system. The responses low self-monitors (LSMs) produce, on the other hand, indicate an intellective factual system.
2. Decision Making Process Theories
Dr. onnie Halpern-Felsher (2009), an Associate Professor at theUniversity of California, San Francisco, identifies a number decision-making criteria in her report, "Adolescent decision making: an overview." According to Halpern-Felsher, determinations of definitions for a competent decision, the process of how the decision was made, differ dramatically. The actual behavior or outcome, albeit, does not determine competent decision making, however, during the normative model of decision-making process, one does consider the consequences to not choosing a particular behavior or a specific event.
Normative models of decision making,…… [Read More]
The ideological implications are more than obvious. The third level is the international one. The Atlantic community is now united by the same patterns of consumer behaviour and by the same need for security which contributes to the diminishment of conflict risks.
What the author does in order to bring further support for the importance of the changes which were taking place at that time is mention how the terms from the military language, such as launch day, Dday or mobilization passed into the language used by people dealing with marketing. From a war zone they passed into daily life proving that a new war was going on, that is consumption on a daily basis.
And indeed de Grazia brings into discussion the so called Detergent wars. America is the place where the first PR and advertising agencies were born. This fact was naturally a consequence of the economic realities…… [Read More]
Isolating and measuing pomotional effectiveness alone is not a tue pictue of the total cause-and-effect that is elied on fo ceating demand fo poducts and sales, leading to tail and eventual puchase. Just as advetising spending does not coelate to puchases, the same holds tue fo pomotional pogams. It is bette to look at thei effectiveness in isolation and measue only the factos o vaiables that the p0omotional pogam is meant to diectly influence. Too often howeve pomotional pogams ae boad in scope, long-tem and lack that level of focus. As a esult, measuing thei effectiveness is difficult and often impecise.
Media planning involves a tadeoff between each and fequency. Explain what this means and give examples of when each should be emphasized ove fequency and vice vesa.
In fact the essence of media planning is in balancing each vs. fequency. Reach is defined as the pecentage of an maket…… [Read More]
The difference between these two methods lies in the fact that whereas the latter works on making itself thinner in order to reach customer as fast as possible, the former attempts to achieve its objectives by strengthening internal communications and operations management.
The research proposition of Caglaino et al. (2006) was that supply chain strategies and manufacturing strategies should be linked in order to be most effective. their study showed the existence of a link between the two dimensions of supply chin system (i.e. The integration of information flows with physical flows (of products itself) and their conclusion was that external integration strategies need to be supported by internal integration within the firm, for both together provide the whole with a coherent approach and potential successes of the project.
Attention to both internal and external details is also important since organizations increasingly find that they need to rely on effective…… [Read More]
The naked use of executive power completely bypassed the DOJ clemency review process referenced above (Love, 2007, 5).
Has a president reached the apogee when he reaches into the judicial process itself (while it is motion no less) and run roughshod over the very clemency review process that is in place within his own DOJ? hile not a violation of the letter of the law, it certainly is not in the spirit of it. According to an article by Mary Colgate Love in the Federal Sentencing Reporter, she remarks that "while the Framers did not subscribe to a notion of pardon as
a species of high-level gift-giving...For them, pardon was a necessary and functional part of their carefully calibrated system of checks and balances...pardon was a necessary and functional part of their care-fully calibrated system of checks and balances...(ibid)." hat she further points out is a little remembered fact that…… [Read More]
Investing in Walt Disney Company
Characteristics of its bonds
Apparently, Disney's bonds seem to be in an enticing situation. After a dip during the past years, Disney's bonds seem to be in great demand. In June of this year -- little less than 3 months ago - it offered a 3.75% banking 10-year paper with over $25mm. This was the hot-shot then, specially in a time when post-holiday trade was lax, and investors were eager to grab it leveraging the bond's cost by eight-cents per $1,000 face worth to 100.68 consequently dipping the concede to 3.66%. (Wilkinson, 2011).
einforcing the optimistic perspective is that earlier this month, Walt Disney sold five-, ten- and thirty-year bonds with the lowest coupons ever in a three-part $1.85bn U.S. debt offering each of which consisted of the equivalent of $750m in each of the notes. Disney seems to be doing well since Financial News…… [Read More]
Oracle supports stored programs such as stored procedures and packages. This enables the developers to centralize application logic in the database. Oracle provides powerful functions and sub-queries in its SQL statements. Developers can distribute systems by database links, materialized views and distributed queries. This feature saves much cost for developing distributed systems and applications. And there's a lot of features integrated with Oracle, compare to other database it is very expensive but it is extremely powerful and fast.
D2 is a relational database system developed by IM Corporation. It has been designed for use on large mainframe computer systems running on a variety of platforms including SunOS, Solaris, Linux, Windows 95/98/NT/2000 and HP-UX. D2 supports many variety of platforms, standards and packaging options to deliver the needs of every business D2 database delivers a flexible and cost-effective database platforms achieving demand on business applications. It further leverages the resources with…… [Read More]
There is also an inability to distinguish the product lines from that of the competitors, although the company has succeeded effectively in creating brand recognition for their products. Customer loyalty and brand loyalty of the past cannot always be counted upon to create the necessary profitability for the company.
This is obvious in the case of P & G. that the marketing strategy that the organization uses for different products differ considerably. The financial culture within an organization also affects the marketing culture in any market. Many established companies in the market spend considerable amount of time identifying the best mediums that can be used to market the products to the customer. Peter Drucker stated that markets are not passive entities beyond the control of the entrepreneur or organization. ather, they are interlinked. They can also be influenced. (Drucker, 1954)
G when establishing manufacturing plants for its products in regional…… [Read More]
Brain drain of the top performing scientists and patent holders to other corporations who could have offered very attractive packages to these key people to get they away from P&G at a very critical time.
Aguirre, Calderone, Jones (2004) -10 Principles of Change Management. esilience eport, Booz, Allen Hamilton. New York, NY. Accessed from the Internet on August 4, 2007:
AM esearch (2001) - Defining Your Direction in Guided Selling. AM esearch eport. Boston, MA. October, 2001. etrieved from the Internet on August 4, 2007:
Brody (2006). Packaging Innovation as a Marketing Tool. Food Technology. Aaron Brody. June, 2006. Accessed from the Internet on August 4, 2007 from location:
Columbus (2001) - Integrating E-Commerce into Exchanges: isks and ewards April 6, 2001. Sam's Publishing Company. Accessed from the Internet on August 5, 2007 at http://www.informit.com/articles/article.asp?p=21094&rl=1
Johansson and Nonaka (1987). Johnny K. Johansson and Ikujuro Nonaka. Market…… [Read More]
With this in mind communications strategy has to be developed and implemented. The central debate remains that of degree of uniformity. The pros and cons are obvious, i.e. economies of scale, consistent message across markets, centralized control, different market characteristics, media availability and costs and government regulations (alabanis & Diamantopoulos, 2011). The stronger argument appears to be that different strategy appears to work in different situations, rather than a totally standardized campaign. Once these geographical issues are decided upon then the scope of the campaign, objectives and elements of strategy can be worked on. If the organization develops a message for one market and then transposes this intact into others or if it develops a message with a number of markets in mind from the start, it may be centrally conceived in both cases (Han, 2009; Wills & Ryans, 1977).
This is popular because of co-ordination and control providing the…… [Read More]
William Pitt allinger, by John Moretta well researched and enticingly written biography by John Moretta, brings the life of William Pitt allinger, into remembrance as one of the most integral men of his time (Moretta, 2000). John Moretta received his Ph.D. In history from Rice University (tamu.edu). Moretta is professor of history at Central College, Houston Community College, and teaches at the University of Houston (tamu.edu). William Pitt allinger, attorney, was born at arbourville, Kentucky, on September 25, 1825, the son of James Franklin and Olivia (Adams) allinger (utexas.edu). He attended St. Mary's College in ardstown, Kentucky, moved to Galveston in 1843, and began the study of law with an uncle, James Love (utexas.edu). He was admitted to the bar in 1847 (utexas.edu). During the Mexican War he enlisted as a private and advanced through the ranks to be adjutant of Albert Sidney Johnston's regiment (utexas.edu).
In his book, Moretta…… [Read More]
Proctor and Gamble's Distribution System of Tide channel of distributing a product refers to the product's "sequence or marketing intermediaries" that begins after the product has been formulated and created that then pass on the product to the consumer. (Principles of Marketing, 2004, p.5) Proctor and Gamble as a company has recently been commended for using agent-based distribution system modeling. This system is credited with transforming the company. (Anthes, 2003)
According to the HIDC.NewsLetter of 5 May 2004, in an article on distribution systems entitled, "Intelligent Agents "as competition increases and product life cycles shorten" traditional distribution systems "are no longer sufficient for many companies today. Instead, more and more of them are turning to collaboration in supply chains and forming networks of organizations to ensure a competitive advantage. But in such organizational networks, dense and tightly coupled activities increase the difficulty and costs of coordination. Moreover, as the…… [Read More]
Health Care Marketing, Sales Cycle
Essential of Health Care Marketing,
There is a continuous change in the healthcare industry hence the enormous laws and policies, fresh innovations and increased education on health consumers. The administrators should be in a position to shift their strategies with the aim of meeting the demand of the dynamic market.
Sellers are in a position of choosing any approach in order to pursue the consumer market as well as business to business market. The most common method used in the segmentation process is to segment the market into two major groups. This is due to the different factors that influence the consumer to buy a certain commodities, some factors can also be used in segmenting customers. The most common methods are behavioral, demographic, geographic and psychological.
Behavioral segmentation is based on the benefits that the customers may want in order for them to be satisfied…… [Read More]
Today, the Paralympics are widely regarded as being the second-largest sporting event in the world after the Olympic Games themselves and there is growing recognition of the extraordinary abilities of athletes with disabilities as a result (Davis 2012). This paper provides a review of a commercial video, "Meet the Superhumans," that was used to promote the 2012 London Paralympics on a local television station, including an analysis of the brand being marketed, the targeted market segments, the key objectives of the video, and the video's key integrated marketing communications messages. Finally, a summary of the research and important findings concerning the "Meet the Superhumans" video are provided in the conclusion.
eview and Analysis
Analysis of the video as a sport product promotional tool
Brand being marketed. The brand being marketed in the subject video is the 2012 Paralympic Games. Originally established by Sir Ludwig Guttman in the late 1940s…… [Read More]
problem solving involves the customer being very well-acquainted with the product as a result of researching it. The customer in this situation initially had little to no knowledge of the product, the brand selling it, and the market as a whole. A person wanting to buy a car typically engages in such a process.
Limited problem solving occurs in a situation when customers have already developed a set of measuring tools in order to evaluate a product and the brands promoting it. Even with this, their knowledge is still limited and they have to do more research in order to gain a complex understanding of the industry. Someone wanting to buy a jacket normally takes on ideas related to this type of problem solving.
Routinized response can be observed in situations when customers are accustomed to purchasing particular products. These respective consumers rarely need to perform additional research in order…… [Read More]
Judo in Action
' The meaning of judo -- an offshoot of jujutsu -- translates to something like "the gentle or yielding way" (judoinfo.com). The founder of judo was Professor Jigoro Kano, who believed that an alternative for jujutsu should be developed so that when practiced, a person practicing judo could win a contest "without injury" to the other combatant (judoinfo.com). This paper reviews and critiques the competition between product manufacturing companies -- combatants in their own right -- that compete with their innovative products and advertising campaigns. Innovations in this paper's marketing stories are intended to help raise revenue without injury to a company's bottom line.
Innovations and Competitions
hen Robert Taylor came up with Softsoap, a liquid that was designed to go head-to-head with bar soap, he knew full well that companies like Proctor & Gamble and Armour-Dial would compete with their own liquid soap products. Taylor's gamble…… [Read More]
leadership styles in evidence at Proctor & Gamble and Colgate-Palmolive. The paper will begin with an examination of the different leadership theories. Of particular interest will be surveys that can identify leadership types. When looking at leader-member exchanges, the key for this paper will be to ask both leaders and followers questions to determine what leadership styles are in use at these two companies. The survey technique will be utilized.
There are four different methods of data collection, including questionnaires (surveys), interviews, observations and unobtrusive measures. The questionnaire method for this project has the advantage of being easy to gather and tabulate, and in that way it is relatively inexpensive to gather large amounts of data. This will be important given that the project requires information from many different managers in these two companies. Interviews are more in-depth, which allows for the gathering of richer, more detailed data. Observations can…… [Read More]
As noted, the recent "supply chain streamlining" is a move to cut costs and build greater economies of scale. This is consistent with a firm engaging in a cost leadership strategy. That the company also has strong brands allows it to continue to pursue its longstanding differentiation strategy as well. However, the company has been slow to respond to new trends, a reflection of its conservative culture and the slow pace of change at the family-owned firm. This may have cost the company some market share in the past. Indeed, the company's recent success has been Folger's, which is positioned at the low end of the coffee market. As the recession hit high end coffee companies like Starbucks hard, low end companies benefited as consumers traded down. Folgers has been a rare cost leadership success for Smuckers, but did so on the existing strong level of brand recognition.
The Folgers…… [Read More]
According to Dirr, establishing standard policies is an issue that is still very much in the evolution stage, although much has been accomplished in this respect.
In this regard, Dirr notes that the Council of Regional Accreditation has developed new guidelines for distance education. These are by no means either established or fully accepted into the policies of all tertiary institutions. Indeed, they are still very much in the research stage. Furthermore, far from stabilizing the issue, Cook anticipates a new pedagogy as a result of the nature of distance education. Such a paradigm would entail a pedagogy that "shifts toward the learner and away from the teacher." Such a shift would also hold important implications for the future of research into the issue.
While clear policies are not currently in place, it therefore appears that both researchers and tertiary institutions themselves are aware of the importance of distance and…… [Read More]
Uniform promotional messages for the products included in the same business unit can be translated by diminished costs. This aspect should not be underestimated, as promotional costs, in the form of TV, radio, paper or Internet advertisements represent an increasing share in the total marketing costs incurred by the company. By using the same promotion method, costs will be most likely cut down. Also, another important effect is the uniqueness character of the company's image throughout the world - consumers at global level could easily point out, indicate or recognize the unique characteristics of the P&G products, the features of the products that differentiate them from competition's items.
5. Innovation is the key to getting ahead of competitors. The development and launch of new products would allow the company to present their customers with higher quality and more innovative products. This way, P&G could obtain better market penetration facilities; improve…… [Read More]
correctly identify opportunities and threats to the products of soap and laundry detergent. Specifically, three marketing environment forces will be identified that impact this type of products. These include environmental quality factors such as sewage treatment and other environmental pollution issues in the detergent manufacturing plants, allergies to chemicals or other ingredients in the products themselves and product changes dictated by various changes in washing machines. In the essay, the author will also describe each force and analyze why and how it will impact the soap and detergent industry.
One of the primary issues that the soap and laundry detergent is the issue of pollution in the manufacture of the product. hether from a desire to avoid running afoul of government fines and regulation, to avoid litigation from issues related to pollution or to avoid bad public relations or "ecotage" (actual sabotage by environmental radicals) this issue is probably the…… [Read More]
Coca-Cola pursues a differentiation strategy, and has built its company around the pursuit of this strategy. The strengths that the company has -- R&D, marketing, and heavy advertising -- all directly support the differentiation strategy. Coca-Cola uses its strategy to foster sources of sustainable competitive advantage, although the strongest of these is the company's brand. All told, Coke has an excellent strategy that does not result in many missed opportunities. There are different strategic directions that the company could take, but there is also evidence that Coca-Cola management is aware of these options and has rejected them. All told, the approach that the company has taken remains successful, and should be successful for the foreseeable future.
Porter's generic strategies typology highlights four main strategies that can be used to succeed in business (QuickMBA, 2010). Two of these are focused on niche markets, which obviously does not apply…… [Read More]
The author of this report is asked to cast an analytical eye towards Ovestock.com and how it markets its goods. Specifically, the author of this report is to answer three basic questions. First, it will be explained what Overstock's corporate level strategies are. Second, it will be identified what generic Porter strategy that the company follows. Lastly, it will be asked whether the company's generic strategies and marketing actions are in line with the Porter approach they have selected. While Overstock may blend in with other online giants like Wayfair and Amazon to some, it is clear that they have their own way of marketing and setting themselves apart and they do so using both price competitiveness and differentiation.
The genetic Porter strategies focus on two major things and those are price competitiveness and differentiation. Indeed, the corporate level strategies of Overstock fit into both of those…… [Read More]
The author of this report is asked to do a few things within this report. First, the author is to look at and assess the Grand Strategy Selection Matrix. Second, the author is to review and assess the general business model and strategy of Overstock.com. The author of this report is to then select which of the quadrants that Overstock falls within. While it may be a little difficult to pin them down as they are like other online companies in many ways and they are also different in many ways, the choice is pretty clear to the author of this report which one applies to them.
There are, of course, four cells in the Grand Strategy matrix and they are numbered I, II, III and IV. The first cell is for companies that are in turnarounds or re-entrenchment status, are divesting or are liquidating. Examples of firms…… [Read More]
Kraft Foods' Competitive Strategy
Kraft Foods is a one of North America's largest packaged food companies. To reach its current competitive position the organization is changed to great deal of the last decade, with increased focus on the core products, and the sale or spin-off of the non-core divisions, for example the sale of the frozen pizza division 2010 to Nestle, and in 2012 the demerger of Mondel-z International (Kraft Foods, 2014). This has left the company with a high level of focus in selected product categories and North American markets. The shift in the company's focus has impacted on the way in which they compete, but despite this change narrowing of focus, the organization still be seen as one which serves the mass market, with some type of Kraft Food product 90% of all households in the United States, 99% of all households in Canada (Kraft Foods, 2014).
2.…… [Read More]