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Use Case No. 1: Will, Hotel Franchises Owner
Use Case Feature
The actor or actors involved
Will owner of five hotel franchises, routinely accesses the occupancy levels for each facility, determines projected supply needs and ensures that adequate preparations are in place to satisfy anticipated demand.
The system being used
The hotel chain's proprietary room occupancy and enterprise management system will be used for the data needed by the i-phone digital media product.
The functional goal achieved by the actor or actors
Access to franchise occupancy rates, staff performance and status data will be faster and easier for the business owner with the proposed digital media product, facilitating management decisions and the prioritization of supply chain requirements for all locations in coordination with individual hotel managers.
Use Case No. 2: Jill, Hotel Manager
Use Case Feature
The actor or actors involved
Jill, the hotel…… [Read More]
Table 2: Costs by Phase of the SEO Project Process
Web Strategy Development
Defines the goals, objectives and also the key performance indicators that will be used for measuring the performance of the entire SEO strategy. This includes the integration of the Zap Cars reporting systems with an analytics database to track performance on each keyword, across all search platforms
Online sector research and analysis
This is a comprehensive overview of all autos in the compact, subcompact, hybrid and electrical cars sectors.
Online competitor research and analysis - a review of several competitors and their web presence, exposure and targeting and performance on specific keywords
Initial Web Strategy Implementation (beta)
Development of the initial web strategy is confirmed based on research.
Search term selection, strategies, and sequencing of key terms
Search term phrase research, development, validation and sequencing of use - This is based on…… [Read More]
Technology and Digital Media: Media Injustice
Media Injustice: Technology and Digital Media
In his book, Couldry (2012) discusses four different types of media injustices. This text focuses on the first media injustice which occurs when a person is harmed by the media, but lacks effective means of seeking redress for, or publicizing the harm committed against them (Couldry, 2012). This media injustice is selected for a number of reasons. First, it is the most common form of media injustice in the society today. Secondly, thistype of injustice is more important to analyze than the other three as it is often promulgated against the less fortunate in society; the weak, who are often in no position to defend themselves.
There are numerous case studies demonstrating the extent of this particular media injustice in the current society. A perfect example is the olling Stone Magazine's 2012 reporting of the rape…… [Read More]
Digital Media: My Digital Media
My Digital Media: Digital Media
Digital media has changed our lives in immense ways at both the personal and professional levels. Social networking sites such as Facebook, Twitter, and LinkedIn have made it possible for us to connect and interact with friends, family, and experts in our respective fields. This text examines the role of digital media in my personal and professional life, as well as its role in shaping the youth culture.
Digital media has, and continues to play a crucial role in our personal and professional lives. On a personal scale, we are able to connect and stay in touch with family, friends and loved ones located miles away. Moreover, these people are able to take an active role in our lives and share in our most memorable moments through the pictures, videos and updates that we share on social networking sites. Besides…… [Read More]
Digital Media: Ethics and Theory
Social media has become an integral part of life in the modern-day society. Sites such as Facebook, Twitter, and LinkedIn provide ample means for people to communicate with friends and family, and at the same time build and develop their professional networks. I, personally, use Facebook to keep in touch with friends and family members that I may not be able to interact with physically. I get to post photos, videos, and updates that make it possible for my friends and family members in far-off locations to share in my most memorable moments. This way, I am able to maintain strong and healthy relationships, and to stay in constant touch with those people who matter most, even when they are miles away.
Besides communication, I use social networking sites to keep myself at par with current news and happenings within my locality. The 'events' feature…… [Read More]
I believe that the media exerts tremendous power on people. I certainly subscribe to McLuhan's view that media allows humans to perceive the world differently. The world in which we live is rich with media, and most of our interactions with the world are today governed by some form of media. In McLuhan's day it was television, radio, newspapers, and telephones. Today, those are one device, and we might have three or four of them in our houses, and at least one on our person at any given time. Even face-to-face communications are governed, interrupted and sometimes even mediated through media. The information that we receive about the world almost always comes via media. If not, it comes from another person who did receive it from the media. McLuhan's point was that our world today is much different than the pre-technology era with respect to media. For most of…… [Read More]
young people faced (particular adolescents in high school) were pimples, pregnancy, grades and parental over-protection. There were also mean-spirited rumors that were spread, there were cliques and pecking orders, and there was bullying as well. ut in the 21st century, with the power of digital technologies, those mean-spirited rumors -- and bullying practices -- have transitioned into video and still photography scenarios that can be sent at the speed of light from one smart phone to thousands of others.
I have been part of the culture that is captivated by texting and keeping up with my friends through digital media. I can't say that I have ever bullied anyone online or been bullied (well, maybe once or twice but it wasn't serious bullying), but I do understand how today's teens can become addicted to texting and no matter where they are -- at the dinner table or in science class…… [Read More]
Netflix in India
Strengths and Weakness of Product
Product Life Cycle Management and New Product Development
Brand Name, Brand Image and Brand Equity
The Augmented Product
Discounts and Allowances
Price Elasticity and Customer Sensitivity
Break Even Analysis at Various Prices
India is one of the emerging markets for digital business. It is also a lucrative market for companies dealing in digital content. It is crucial for many digital content companies to have a presence in India given the population of the country and the growing number of first time users of internet in India. This market holds great prospects for future growth.
One of the major companies to provide digital content is Netflix which has been announcing updates for its online platform and has shown that it intends to chalk out plans to be able to penetrate and approach consumers…… [Read More]
Digital media then becomes an essential part of any channel management strategy in that it delivers a virtual experience of the product before it is purchased. Visit any auto manufacturer, hotel or realty site and you'll be able to virtually tour the auto, hotel room or property of interest online. All of these virtual visits are meant to alleviate anxiety and increase trust with consumers leading to them purchasing products more readily than before. Digital media in its many forms is accelerating sales cycles as a result.
Josh Bernoff, Charlene Li. (2008). Harnessing the Power of the Oh-So-Social Web. MIT Sloan Management eview, 49(3), 36-42. etrieved August 3, 2008, from ABI/INFOM Global database. (Document ID: 1458948591).
Terry Daugherty, Hairong Li, Frank Biocca. (2008). Consumer learning and the effects of virtual experience relative to indirect and direct product experience. Psychology & Marketing, 25(7), 568. etrieved August 4, 2008, from ABI/INFOM…… [Read More]
Media as the Linguistic Discourse Analysis Object
esearch in Discourse Analysis - Linguistics
Discourse analysis' focus is noteworthy semiotic events. Discourse analysis aims to understand not only the nature of the semiotic event, but also the socio-psychological traits of the participants of the event. The proposed subject of research is media discourse analysis or media as the linguistic discourse analysis object. Media is highly relevant and almost fundamental to life in the 21st century. There is no doubt that there are social, perceptual, psychological, linguistic, and behavioral affects of technology and media upon users and communities. Objects of discourse analysis vary in their definition of articulated sequences of communication events, speech acts, etc. Media is nothing but a series of coordinated sequences of various communications events operating semiotically. Therefore, media discourse analysis is a worthwhile linguistic research endeavor. The hypothesis of the research contends that media discourse analysis, as part…… [Read More]
These protocols allow client/server applications to communicate in a way designed to prevent eavesdropping, tampering and message forgery. IPsec is a standard that provides security at the network layer by encrypting and/or authenticating IP packets.
Watermarking, Fingerprinting and Access control are other important DRM techniques. Watermarking is the process of embedding information into a data source in such a way its existence is hidden. It essentially serves as a copyright stamp. Another method to protect digital media is to fingerprint each copy with the purchaser's information. Thus, if the purchaser makes illegitimate copies, they will contain his or her name. Access control attempts to find ways for limiting the access to copyrighted material and/or inhibiting the copy process itself. Examples of copy protection include encrypted digital TV broadcast, access controls to copyrighted software through the use of license servers and technical copy protection mechanisms on the media.
Arsenova, E.…… [Read More]
Most importantly, that problem may also be somewhat transitory and merely a function of the fact that computer gaming environments are still relatively new phenomena. Ultimately, it is quite probable that the next generation of young people will not be as interested in those types of recreation for the exact same reasons that contemporary teenagers are so much less interested in television than previous generations: because television is no longer novel.
Evans, H. (2004). They Made America: From the Steam Engine to the Search Engine
Two Centuries of Innovators. New York: Little Brown & Co.
Gelernter, D. "Computers and the Pursuit of Happiness" Commentary, (Jan/1991).
Healey, J.F. (2009). ace, Ethnicity, Gender, and Class: The Sociology of Group
Conflict and Change. Thousand Oaks, CA: Pine Forge.
Henslin, J.M. (2006). Essentials of Sociology: A Down-to-Earth Approach. Boston:
Allyn and Bacon.
Turkle, S. "Constructions and econstructions of Self in Virtual eality: Playing…… [Read More]
Many important revolutions and transitions in power have occurred in non-democratic countries in the past several months, sparking a great deal of debate regarding the role of social media and contemporary technology in empowering populations to demand change. The matter of the critical mass with regards to public opinion and its impact upon international attention and intervention is central to the discussion of digital resources and communications supplanting rights and privileges of democratic freedoms. It has been widely promulgated in democratic nations, such as the United States, where digital media are protected by free speech laws, that the internet has the ability to enhance communication freedom in places where governments have made efforts to restrict social and civil liberties.
In an article for Foreign Policy Magazine, Evgeny Morozov termed the belief of democratic nations in the internet's ability to catalyze democratic revolution the Internet Freedom Agenda. Key to…… [Read More]
Digital communications could be described as being borne from the first electronic transmission of words via a wire uttered by Alexander Graham Bell. Those words; "Watson, come here. I want to see you" (American Treasures, 2010) will live on in historical fashion as a changing of not only the manner in which individuals communicate, but the changing of an entire world. From that era to today's digital communication accessibility almost anywhere in the world took nearly 140 years yet advanced society light years into the future.
In today's modern communication modes there are a wide variety of methods for communicating not only the spoken word, but the written word, text, images, pictures, books and entire libraries of information at a press of a button. There are also a number of digital methods for transmission, including but not limited to; TETA (terrestrial trunked radio), the Internet via Widebrand and Broadband, and…… [Read More]
New media can seem threatening at first, as it signals deep and meaningful changes in the ways information is created and shared in the society. In "Mind Over Mass Media," Steven Pinker (2010) argues that new technologies are typically perceived as threatening until they become commonplace. Early hysteria and fear about new media soon subsides, as the actual effects of the new media are not as adverse as was initially believed. Even the printing press was considered evil in its day, according to Pinker (2010). New media has improved scientific research and has made vast amounts of quality information available more quickly to more people. One of the reasons why new media is not threatening is that the brain tends to keep information fragmented. Learning how to condense one's thoughts into a PowerPoint presentation does not imply that the same person will consistently condense his or her thoughts in other,…… [Read More]
New Media and Politics
Digital media has been extremely instrumental in the organization and expression of political protest. This case study will examine the impact of digital media and social networking and the importance it plays in contemporary political movements.
In the work entitled "New Media and Development Communication," stated is that modern mobile phones "…are transforming civilians into journalists." Columbia University, ITU Report, 2005, p.1) The report states that a critical role was played by mobile phones in the world receiving information about the pro-democracy protests in Myanmar" which involved 1,000 individuals being arrested and 30 to 40 monks and 50 to 70 civilians being killed. The report states specifically:
"Dissent turned into outrage as mobile phones transmitted grainy images of Myanmar's revered monks being beaten by junta security forces, 'Citizen Journalists' -- everyday citizens in Myanmar -- began surreptitiously recording video and taking photos of the…… [Read More]
New Media Implications
The improvement of internet and other technology and its ready availability to more and more people has revolutionized the structure and population of the media around the world. People that would normally be members of the audience have become the creators of news and vice versa. The lines that separate news makers and people that normally would be making news or expected to make news have blurred significantly and in several different ways. There are many examples of countries that could be focused on for this subject but one of the best is the United States.
There are multiple ways in which the structure of news creators has changed and evolved over recent months and years. One way in which the idea regarding audience and news sources has been altered significantly is the corporate structure of the people that are providing the news. The companies…… [Read More]
digital games is quite relaxing, as no adequate research has been carried out yet, so nearly anything goes. Writing, in general, about gaming and games is also very much similar. Sadly, and with startling cumulative consequences, games are under-theorized. Although there is the work of authors such as Ehrmann, Huizinga, and Caillois, game theory, philosophical ideas such as the work of Wittgenstein, and libraries teeming with research on board games, one can not get far into the field of computer games using only the above resources. As well, if there is, or will be, a proper computer game research field, it can also be said to be at risk of colonization and intrusion from existing scholarly tribes (Eskelinen 2001). Computer games have to be secured against the colonizing effect of textual and narrative analysis. In the case of semiotics, the idea of "text" generalizes to everything in material existence; however,…… [Read More]
Cyberterrorism, illegal (and legal) espionage, piracy, and cybercrimes differ from their pre-digital counterparts in serious and meaningful ways. For one, the nature of online social interactions diverges from that of face-to-face or even voice-only interactions due to the shields of anonymity. Second, technological prophylactics ranging from encryption to skillful network architecture can add multiple levels of protection to shield perpetrators while exposing the weaknesses in a less advanced consumer public. Third, the rapid advancement of artificially intelligent systems creates new possible realities and problems, as non-human actors become part of increasingly complex systems. Finally, digital media has enabled formal and informal surveillance and other forms of illicit behavior, transforming the relationship between actors and objects in ways that could alter political and social realities. Actor-network theory is an ideal lens and process by which to better understand the complex gamut of cybercrime. Developed initially in the 1980s and solidified…… [Read More]
Digital Book Production
Practical advice on publishing eBooks.
Which digital formats and platforms to convert to... pdf, ePub, Kindle, etc..
Lipton (2014) in his study assessed the current norms of the digital printing industry with focus on publishing and copyrights in America and European Union. He reveals that popular eBook formats are few rounding up in single digit figures. In case of United States, the industry frontlines such as Amazon, Apple and Barnes & Noble are quite open to their users in order to pave way for easier reading. Due to this simplistic idea, the nuisance of multiple file formats to be used is cut down as most book readers don't like to shift from one file format to another. It's just too much nuisance and hassle for a reader.
In case of European Union, he adds that the digital eBook market is slowly growing as publishers are indulged in…… [Read More]
Digital Technology: Implications for Organizations
Implications for Organizations: Digital Technology
Explain the concept of a digital or media revolution. What are the differences between digital and media technology? Which type or types of media are changing the way businesses and individuals are conducting themselves?
The term, 'digital revolution' is used to refer to the advancement of technology from mechanical, analog devices to digital devices such as smart phones, and digital computers (Couldry, 2012). The digital revolution began way back in the 1950s and 60s, when the invention of the transistor paved way for the development of the World Wide Web. Since then, it has been a step-by-step process, which has seen new inventions come up, and analog devices be gradually replaced with digital formats. Today, personal computers are being taken over by tablets and smart phones, and it is all part of the digital revolution.
This introduction prompts…… [Read More]
Media Institutions and Regulations:
A Discussion on the Twitter Phenomenon
Words change meaning all the time. Take, for example, awful. Today, it means something terrible, but it used to mean filled with awe (aweful). In this case, a different spelling has led to a different interpretation. Yet sometimes, the same word may mean the same exact thing, only in a completely different context. This refers to the example of Twitter. Traditionally, twitter as a verb meant to utter a succession of small, tremulous sounds, as a bird or to talk lightly and rapidly, especially of trivial matters. In this day and age, however, a mention of twitter will conjure up images of the phenomenon that the technological age has brought about. Yes, twitter can still mean trivial talk, even in this technological context, but most likely, it will refer to the information network that connects friends to coworkers and even…… [Read More]
Injustice and the Media
There was a point in the not-too-distant past when it was reasonable to perceive the media as a force collectively aimed at informing the public, exposing corruption, surfacing scandal and general performing the responsibility of protecting the people's right to know. However, several forces have permeated the so-called 'fourth estate,' diluting the media's acceptance of this responsibility. At one end of the spectrum, the growth in value of cable news such as CNN or MSNBC has created a highly monetized and commercially-motivated form of news. At the opposite end of the spectrum, the increasing visibility of social media such as Facebook and Twitter in spreading news stories has removed much of the accountability or professionalism from our media outlets.
The result is that our media outlets rarely have the motivation to ensure that a well-informed public is made aware of injustice in all its forms.…… [Read More]
In a one day diary of media consumption, it becomes evident that many of my interactions with the world are via media. I receive most of my information through media forms as well. Even when relaxing, media is something that drives the process. There is also a lot of passive consumption of media in my daily life. My media consumption will be analyzed through the lens of different media theories.
Turow argues that media and advertisers have become exceptionally adept since the 1970s at understanding audiences, their consumption patterns, and how to exploit these. For our part as audience, we have much less understanding of our own consumption patterns. This exercise was the first time that I had really given thought to my daily media exposure, only to realize that my use of media is constant, throughout the day, and sometimes very passive. I used media forms as…… [Read More]
In the novel, Howad is foced to seve as an U.S. secet Agent by the Blue Faiy, a caee that eventually led to his own death.
Mothe Night epesents the fictional memois of Howad W. Campbell J., an Ameican who seved as a secet agent fo the Ameican Amy duing the Second Wold Wa. Giving that the actual autho of the novel seved himself as a soldie duing the same wa, the question of whethe o not the autho esembles the potagonist in the novel is undestandable. Pehaps one of the visions they shae is the eality of facts, Mothe Night being Vonnegut's only novel that does not featue fantastic elements. Vonnegut wote "We ae what we petend to be, so we must be caeful about what we petend to be," as the final moal fo his novel and one thing Campbell and Vonnegut shae afte all is thei vocation…… [Read More]
A in millions)
Current in millions)
Provided by Federal ureau of Investigation as of September 18, 2006. www.whitehouse.gov/goodbye/3ae6b1ac94aa97e6650780f280890a7c81100e47.html"
CHART: National Correctional Populations
National Correctional Populations
The number of adults in correctional population has been increasing.
A in millions)
Current million in millions)
Provided by ureau of Justice Statistics as of November 30, 2006. (Social Statistics riefing Room, 2006)
Violence in the Media
Huston and colleagues have estimated that the average 18-year-old will have viewed 200,000 acts of violence on television (Huston, a.C., Donnerstein, E., Fairchild, H. et al. ig World, Small Screen: The Role of Television in American Society. Lincoln, NE: University of Nebraska Press, 1992.)
41% percent of American households have three or more televisions (Nielsen Media Research, 2000).
56% of children ages 8-16 have a television in their rooms (Annenberg Public Policy Center, 2000. Media in the Home 2000)
Percentage of television-time children ages 2-7 spend…… [Read More]
MEDIA & GLOBAL POLITICS
Shirky's piece is about the potential for media to change the course of government and politics across the world. He writes of ways that specifically the technology of social media has the power and/or potential for political activism and social change. The 21st century has seen an increase in the frequency and the efficiency of grassroots activism and social movements around the world, due in great part because of the Internet and social media. In fact, the drastic increase in this kind of activity began in the late 20th century:
Since the rise of the Internet in the early 1990s, the world's networked population has grown from the low millions to the low billions. Over the same period, social media have become a fact of life for civil society worldwide, involving many actors -- regular citizens, activists, nongovernmental organizations, telecommunications firms, software providers, governments…As the…… [Read More]
Communications networks can be used as a source of profitability, but not according to the traditional model of selling songs, when they are so easy to copy.
espite the existence of pay-for-music services like iTunes, industry insiders confide that they have become convinced that iTunes in the long run will never generate as much profits as Cs. "Worldwide music sales fell about 7% last year...growth in downloads from iTunes, the biggest legitimate digital service, came to a halt" (Pfanner 2009). "At the end of the day, we are not going to stop piracy, so let's embrace it," said one executive (Pfanner 2009). Internet companies, which had once resisted the music company's efforts to police their customers, also now have an interest in ensuring that the use of such unlimited databases remains legitimate, as they are part of the new profit model.
Pfanner, Eric. (2009, January 18). "Music industry…… [Read More]
The age of typography began with the Enlightenment and flourished in the New World, and coincided with significant social, political, and economic changes. As Postman (2005) points out in Amusing Ourselves to Death, Protestants with a predilection toward intellectualism made books and reading integral to American life. "The influence of the printed word in every arena of public discourse was insistent and powerful not merely because of the quantity of printed matter but because of its monopoly," (Postman, 2005, p. 41). In other words, print had a monopoly on information, communication, and the exchange of ideas. Print became endowed with a level of political and social significance that it does not have in the digital age, as there are now multiple modes of information exchange. When printed matter was all there was, the very ideals of democracy depended on it.
During the typographic age, content was meaningful as well…… [Read More]
Thirdly, the growing up-to-the-minute exposure of the journalists to the physicality of the war detracted from the big picture and instead exaggerated the importance of singular happenings and specific events.
It is in the loss of the big picture that the Bush regime is most able to capitalize on its military's control of the press. While in the 1990s, the President's father struggled with "pooled" journalists and the lack of coherent and stable eye witness accounts, the current President instead embedded an army of over 700 journalists inside the United tate's military campaign as they waged war on the unsuspecting Iraqis.
There is a pretty fine line between being embedded and being entombed," observed Dan Rather in response to the Gulf War of the 1990s.
With the American journalists and those internationally desiring the protection of the winning force fully embedded with the American soldiers at war, the military operation…… [Read More]
One reporter for the New York Daily News rants, "Come on, let's be serious…if anything is clear, it is that the trip of the famous couple to Havana has exposed the travel ban as what it is: a senseless, anachronistic and anti-democratic policy, contrary to U.S. interests and values," (uiz, 2013).
What was done to resolve the controversy?
There has yet to be a clear resolution to the controversy, but the expression of symbolic free speech on the part of Beyonce and Jay-Z has deepened the discourse about the purpose and effectiveness of the Cuba embargo. The celebrity visit has caused new dialogue about Cuban-American relations and the meaning behind the ongoing travel ban Many Americans do not give much thought to the travel ban; but Cuban-Americans take the ban personally. Now that the Cold War is over, it does not seem to make much sense to have an embargo.…… [Read More]
How do information and information sharing impact the digital culture of today’s world?
This question can best be answered by understanding the ways in which today’s digital culture uses information. Grassegger and Krogerus note that Big Data is the big elephant in the digital room: this is the collection of information on every Internet user on the planet, stored and provided so that today’s advertisers can market their organization’s products exclusively to Internet browsers. Those ads that pop up everywhere you go, no matter what type of site you’re on, that seem to know exactly what type of product you’re currently interested in? They know what you’re interested in because your personal browsing habits are being watched are recorded: that’s what Big Data is. And it’s also more than that—because today even your Amazon Fire is watching and listening: your phone is taking note of where you…… [Read More]
Yes, the Oedipus complex aspect of Shakespeare it gives us and which in turn invites us to think about the issue of subjectivity, the myth and its relation to psychoanalytic theory. (Selfe, 1999, p292-322)
Hemlet and Postcolonial theory
Postcolonial theory was born as a result of the publication of the famous work of Edward Said, Orientalism (1978). This theory claim that some authors (Paul Gilroy, Achille Mbembe, Francoise Verges, etc.) and that seem so elegant in its formulation, in my opinion raises three fundamental problems: At a time when we are witnessing the emergence of new expressions of colonialism (colonialism, cultural, political and economic globalization, neo-colonialism nestled in the relationship between the hegemonic colonial past and their old colonies, colonialism in disguise that structure the relationship between international institutions and developing countries, institutions from the rest behest of the former colonial powers according to their interests), speak of post-colonial era…… [Read More]
This is a valuable social and interpersonal skill, which will help kids to grow into effective and cooperative adults.
The approach of the Kids n Clicks program will function on a personal, educational, and technological platform.
Personal assets kids can expect to gain from the program include:
Increased self-confidence, self-esteem, and independence;
Respect for each other, the community, and technological equipment;
The ability to work effectively as team members and leaders;
The ability to give and receive constructive feedback;
A more positive attitude towards education.
Educational benefits associated with the Kids n Clicks program will include:
Creative self-expression and learning by means of visual media.
Cultivating marketable skills like digital image production, graphic design, web page design, digital and online publishing.
Small groups, including no more than eight children in a singles session.
A combination of classroom and field work.
Potential income from…… [Read More]
Digital Ethics Critical Response
Dan Richards coins the phrase "netiquette," or a hybrid word combining "network" and "etiquette," to describe a new social code that is developing in digital spaces (Richards, N.d.). All groups form social norms when they interact with each other that develop over time. Groups will collective form opinions and norms about a range of different issues. Some of the issues that Richards presents include are related to technology and ethics and include items such as:
How does an online discussion board community handle flaming?
Is it right to give support to pirating sites?
hat images are appropriate for re-tweeting?
Just how private should privacy policies be when agreeing to Terms of Services?
The environment online is much different than other forms of networking. ith a face-to-face relationship you can experience more cues from non-verbal language and things that are not available in the digital world. There…… [Read More]
Government officials and elected officers become unwilling to provide limited public funds to broadcasters whose audiences are becoming smaller, forcing public service programmers to reach for larger audiences with different types of program content. "While multiple program sources -- cable, home video -- make it unlikely that these systems will move toward "mass audience programming" it is the case that the face of broadcasting is changing in these contexts" (Narrowcasting, 2012).
Digital signage networks for narrowcast advertising are becoming part of the mainstream and not some sort of on the edge experimental medium reserved for the daring and advanced. ather than being seen as a risk in the eyes of media buyers, they are becoming a vital communications path for marketers and advertisers wishing to sway consumer spending decisions at the point of purchase. It isn't particularly surprising that narrowcast digital signage networks are entering the mainstream. Advertising buyers and…… [Read More]
This is perhaps even more likely as the home system becomes larger and more realistic, as is seen in High Definition television, with larger screens to emulate the experience of watching a film in a theater. There will probably be competition between the two, with smaller films and films with certain types of content being more commonly accessed by hand-held devices, while the large-scale spectacle film will be more readily viewed on the larger screen system. As noted, delivery by computer is more a method than a defining feature, and delivery by this means will one day tie directly to the television set, allowing for greater flexibility as the consumer can order what he or she wants online and watch it immediately. This can be done today with most cable systems, but the system of the future will not be tied to a given system for such services.
Other regulatory…… [Read More]
Print Media is dead 'Print Media is dead'
Since time immemorial, the world of business has been continuously producing goods and services that can meet the customer's requirements and demands. In this regard, marketing and promotion of the goods and services has been considerably a vital source of communication that can fill the gap between the target audience and the corporations. Organizations employed different and diverse types of mediums and channels for their marketing and advertising to be effective and valuable. The very popular and traditional marketing medium initiated from print media that moved on to different other sources such as television, radio, digital, online marketing and so forth over the course of period (Jenkins, 2006).
Marketing and advertising through print media (which include newspapers, magazines) is one of the traditional and conventional methods that have been widely used by the enterprises for several years, in fact decades. However, as…… [Read More]
Internet on Traditional Media Vehicles
Discuss impact internet traditional media vehicles - for advertising class (graduate level) - academic
Traditional media refers to the radio, newspapers, magazines and television. These were the means used to transmit and broadcast information before the internet. Traditional vehicles were not as effective as the internet, as one would have to wait for a specific time for them to get to read, hear, or see the news. Because of this restrictive time schedules people could not get information as fast as they would have preferred Barry & Fulmer, 2004.
Newspapers were released once daily, and if that were the only way for someone to access information they had to wait for over 24 hours before they can read the newspapers. adio news was much better as the delay was only hourly.
Traditional media vehicles could not reach as many people as fast as the internet.…… [Read More]
The media has been referred to as the fourth estate, a bedrock element of democratic society. The term has its origins referencing the critical role that media plays in society. The first three estates are taken to be the clergy, the nobility and the commoners. This concept derives from England, in particular attributed to something that Thomas Carlyle wrote in 1841 about there being three estates in parliament, but the reporters in the gallery were the fourth estate." Carlyle had written that they were the most important of all (Crichton et al, 2010).
When applied to a country's media, the terms "free" and "independent" reference privately-owned media that operate without undue interference from the government. The media is considered to be a bedrock of democracy because they are responsible for the flow of information to the populace. More specifically, this refers to organized media companies, prior to the digital…… [Read More]
Media Misrepresent omen?
For a long period of time, hundreds of commercials, movies, as well as TV shows have in one way or another misrepresented women by either objectifying them or presenting them as the weaker sex. It is important to note from the onset that the media plays a significant role in our lives. In addition to shaping our politics, the media also influences the way we think and relate with one another. In the final analysis therefore, how women are represented in the media matters a lot with regard to how they are viewed and/or treated in the real world.
There are numerous instances of women misrepresentation in the media. This is particularly the case in advertising. It is important to note that people are shaped by not only the culture but also the environment in which they are brought up. Today's advertisements bombard our kids with images…… [Read More]
As media continues to evolve so too will mankind and the manner in which society creates social order and reconstruct its relationship between the physical, mental and social. The media is as much an extension of the human senses as it is an extension of technology that enables better information flow, creation of situational behaviors and a form through which social roles can be understood and interpreted (Meyrowitz, 1985). Through the media mankind has discovered a method for transmitting, disseminating, interpreting and receiving social information. This in turn helps mankind creates his own unique identity from which he can operate and live.
All forms of media are nothing more than an extension of the human senses, a tool or medium if you will through which mankind defines, interprets and accepts or refutes certain social roles and social order. The media provides an outlet through which sensory experiences can be…… [Read More]
As a result, contemporary computer systems and networks must be well protected against malicious intrusions and other attempts to gain unauthorized access to computers and network systems (Schneider, 1999).
Legal and Privacy Issues in the Workplace and Copyright Issues
The prevalence of digital technology for social networking has also generated entirely new areas of law and issues of public policy, such as in connection with the privacy of individuals in the workplace (Dershowitz, 2002). Nowadays, Internet use and e-mail communications are so prevalent and so much a part of both commercial enterprise functions and social networking that contemporary employers must routinely establish specific rules and policies for authorized non-work-related uses of their equipment and information systems. Likewise, the privacy rights of employees in connection with their Internet use at work are extremely limited and subject to monitoring to an extent that is prohibited by federal law with respect to other…… [Read More]
The media has a pivotal part to play in giving the public information on what occurs worldwide, especially in areas wherein audiences lack direct experience or knowledge. In this paper, the effect of media on the formation of public attitudes and beliefs and its association with social change will be examined. The paper will draw on diverse empirical research findings and assess media coverage influence in areas like disability, economic growth and climate change. These findings will offer insights into how media shapes public discourse as regards establishing agendas and making the masses concentrate on specific topics. With regard to the issue of disability, for instance, a link has been established between hardened attitudes towards the disabled and negative coverage by media channels of those availing themselves of disability benefit. Additionally, it has been discovered that media channels severely restrict information for audiences to understand such issues, with alternative…… [Read More]
A iTunes expansion in the digital video space seems to be a no-brainer from a business perspective. The digital music market developed first, aided by peer-sharing sites such as Napster and Kazaa, and it is understandable that much of Apple's current focus through the iTunes store has been on selling digital music tracks and albums. However, the digital video market is growing significantly, and we can expect iTunes to provide even more robust video offerings in the future. According to the iTunes eb site, users already can download thousands of music videos and more than 350 television shows. In a sign that Apple is serious about growing its video services, the company recently launched a movie service that allows users to download feature films for $9.99 a movie. iTunes video services will only grow more as Apple faces growing competition from online music and video providers. As was discussed, Apple…… [Read More]
This focus on the positive benefits of consumer word of mouth behaviour is a natural tendency. I certainly like to think that positive comments have a greater impact on my decisions than negative comments. In fact, the respondents to the survey reported that the two factors that had the biggest impact on their airline choices were comparison-shopping on the Internet (38%) and personal recommendations from an acquaintance on Facebook or Twitter (42%). but, although personal recommendations have a clear impact on choices, the question is whether positive comments have a greater impact than negative comments. This distinction has not yet been made with regard to word of mouth marketing effects. The U.S. national election in 2004 was viewed by many as the most negative in recent memory (Johnson, 2011). Why would hard-nosed politicians with limited budgets invest so much in negative advertising if positive comments had greater impact on behaviour?…… [Read More]
WikiNerdia allows the users to ask questions and all the nerd community members answer the questions. People normally trust the reviews and answers of the customers more than the brand. Giantnerd gets the benefit of their fan engagement and ultimately the brand trust increases. Customers can be your sale force and work for any company if the company can get the benefit by engaging the audience. A brand must think of multiple opportunities for the customers so that they can spread the word about the company. eal-time engagement opportunities and exclusive social communities are the tools which can turn existing customers to word-of-mouth advocates (Goldman, 2013).
Social Media will have a huge impact on business over the next decade, especially on the recruiting matters. Social media technology presents exciting opportunities for the recruitment industry. A research has highlighted that Twitter, LinkedIn and Facebook are the most used social media websites…… [Read More]
Ethics in Printed Media
Print media is one of the most common forms of mass media that people come into contact with on a daily basis in order to obtain information. This form of mass media entails all printed work such as billboards, newspapers, posters, and magazines. Similar to other kinds of media, ethics has become a major issue in printed media given that the major priority of mass communications or journalism is to ensure that provided information is truthful and accurate. Accuracy and truthfulness in print media is ensured through understanding and practicing professional ethics as well as effective decision making on issues that apply to the media.
Generally, ethics in media is a category of applied ethics that addresses various issues related to standard of media and certain moral principles. In addition to dealing with controversial issues or topics, ethics in print media helps journalists to inform, educate,…… [Read More]
Mass Media Influences
It has long been known that the media has a strong influence on the public, and when television and other media presents strong messages on any particular topic, like smoking for example, society is impacted. This paper presents quality references in order to cover important aspects of the media, the issues it promotes, its history, it tactics, and its impacts.
Technological Transitions and Digital Technologies Influence Society
Author Paul Boyer explains that through "mediated communicative processes" individuals help to shape society. In those communicative processes there are to be found "complex interactions of human agency, social institutions," along with the various media-driven communicative processes that are the foundations of society (Boyer, 2012). The media that people use -- including today's Internet, television, print media, and radio -- shape both "national political conversations" and a number of aspects of social relationships (Boyer, 213).
And since the…… [Read More]
Transitioning Media -- Marketing randing a Digital World Instructions Paper
Marketing refers to the social procedure through which groups and individuals get whatever they want and need via creating and exchanging produce and value with one another (Einav, 2015). Technology has strengthened key milestones in the marketing history ever since its start. The television, radio, printing press, and the internet are examples of major technological innovations that eventually changed the relationships amidst marketers and clients and achieved this on an international scale. However, marketing is not all about technology, but people; technology is simply interesting from a marketing point-of-view when it effectually connects individuals with other individuals. There is a concept that infuses marketing circles today, a concept of mysterious eerie creatures that exist in their own hyper connected, multifaceted cyber world (Ryan, 2014). They are a mystery; communicate in a different language, speak in ways we cannot really comprehend,…… [Read More]
External and Internal Environments
External & Internal Environments Business
CBS Outdoor Americas Inc. (NYSE: CBSO) leases ad space in the category known as Out-of-Home (OOH) advertising throughout the United States, Canada, and Latin America (oss Sorkin, 2014). CBS Outdoor went public in April 2014 and separated from CBS ?Corporation (NYSE: CBS.A and CBS), the broadcaster and owner of Showtime, as the final step following its initial public offering (IPO) (oss Sorkin, 2014). The shares of CBS Outdoor rose 18% since the IPO in March 2014 (oss Sorkin, 2014). CBS Outdoor offers a range of outdoor advertising options that are designed to target somewhat different markets: Billboards, bus and railroad media, mobile billboards, specialty advertising signs, sports media, street furniture, and walls (oss Sorkin, 2014). A specialty of CBS Outdoor is an extensive multi-media digital inventory in many of these markets, and highly sophisticated mobile interactive capabilities that extend to all…… [Read More]
Microsoft has not yet taken a stand on DRM issues nor have the defined their strategies for dealing with the intricacies of RIAA and NARAS as it relates to the content purchased. As a result, consumers vary of the RIAA and NARAS are taking a much more cautious approach to adopting the Microsoft digital music store as a result. There is a very good chance however that Microsoft will concentrate on an aggressive strategy to eventually attain DRM-free status of their downloads while also appeasing the legal entities that dominate this industry. Their challenges and the series of efforts they will need to make in order for this entire strategy to be successful will be fascinating to watch evolve over the coming years. Yet these two examples illustrate a fundamental fact about the future of Internet-based distribution of music and digital media, and that is only larger, more vertically oriented…… [Read More]
Print Media: A elic in the Digital Age
The Digital Age has arrived and it has essentially confined to the dust bin of history the print media. This is evident from the closure of book stores that Barnes & Noble that once thrived. With more and more people turning to the Internet for their daily dose of information, reading, news, and video, there is less need for books, bookshelves, or the dust that goes with them. For one thing, print media has become impractical as a result of the Digital evolution; for another, digital media can be transferred and shared much more quickly and more efficiently than print media could ever dream of doing (Eadie, 2009). Therefore, this paper will show why the Digital Age of media is here to stay (so long as the power flows) and print media will be kept around only as a relic of the…… [Read More]
changing because of advances in technology. How we communicate with each other has changed dramatically with the implementation of powerful and popular social media platforms, like Facebook. Today, both teams and adults spend a surprising amount of time on the social media sites. The question here is whether or not such activities can actually be a positive potential in regards to the growth of literacy and language development.
Social media is a trend that is only continuing to grow. It is used by most adolescents and young adults, who are still rolling in terms of their literacy and reading skills. This current dissertation aims to explore how we use and prevalence of social media can actually assist in developing literacy skills. As teenagers and young adults spend so much time on social media sites like Facebook, they are bombarded with visual and textual material. The current research was aiming to…… [Read More]
Social Networking and Social Media: A Case Study of Walmart Inc.
A Case Study of Walmart Inc.: Social Networking and Social Media
Walmart is an American-based multinational discount retailer operating in over 27 countries. It is the world's largest company by revenues, and the largest private employer in the Fortune 500 list of companies. Walmart has shown steady growth and improvement since 1965, when it was founded as Sam Walton as a general store. This text explores Walmart's organizational culture, structure, and digital media strategy with the aim of determining their role in the company's continued success.
A Case Study of Walmart Inc.
Walmart is the world's largest discount retailer, operating over 11,000 stores in 27 countries, including the U.S. Headquartered in Bentonville, Arkansas, Walmart grew from a family-owned general store in 1965 into the world's largest company by revenues. In 2015, the company ranked 20th in the Forbes list…… [Read More]
United Airlines: Dragging Through Crisis Management
A recent scandal at United Airlines involving a routine overbooking of a flight and a non-routine removal of a passenger after none volunteered to de-board has thrust United into a rather negative spotlight. Its image has been tarred by widespread public disapproval thanks to social media, and the company's settlement with the customer out of court has done little to polish the airline's image. Its attempt to contain the crisis has proved futile and has raised the question: Are companies desensitizing customer service by relying too heavily on crisis management via public relations? From the look of it, it appears that United would do well to re-focus its attention on vitalizing its customer service approach instead of relying on its P team to clean up the mess. This paper will discuss the issue of United's crisis management approach and examine another possible approach that…… [Read More]
Social media involves online content that people use via highly accessible technologies. Basically, social media marks a change in the way people read, discover and share information, news and content. Therefore, social media fuses technology and sociology leading to a change in monologues into dialogues and also marks information democratization, making everyone an author instead of being a mere content reader. Social media has become very popular since it enables people interaction through the internet to create relations useful for different reasons including political, personal and business. Businesses consider social media to be an amalgamation of consumer-generated media. The social media takes different forms like, blogs, Internet forums, wikis, pictures, podcasts and video. Therefore, it is obvious that the Internet is a fundamental social medium (Customer Centric Business Strategies, n.d.). This may not change since people endeavor to engage with each other online; hence, social media is going to be…… [Read More]
Forum: Media Department
What type of questions would you ask to determine the framework the organization should use to become current in the age of technology and new media?
Mediatization implies, in this particular sense, aspects to the transformation of the scope of the social world in the era of media. y the notion of mediatization, we recognize media as uncurtailed driving force of social development (Couldry, 2012). As all organization have different requirements according to their need, set procedures are followed in creating an appropriate accessible technology framework (Microsoft, 2015). As compare to the work of capable project administration, implementing new technology into an organization poses a different kind of challenge to management. Generally, the managers, liable for supervising technical innovation into normal process of working, have a strong understanding due to education and experience to make others familiar with that innovation than to its application management (arton &…… [Read More]
The major reason why social media plays a vital role in the recruitment process is because of the fact that applicants reveal more information about themselves via social media than during the normal hiring process.
However, while it continues to exist in the public domain, many applicants oppose the use of their social media profiles as part of the recruiting process ("Social Media's Place," n.d.). This opposition raises public debate about public vs. private life and the right to an individual's privacy. Majority of job applicants argue that social media profiles shouldn't be part of an employer's decision making process since personal life should be regarded as private life. Actually most of them consider reviewing their social media profile as a practice that is equivalent to conducting a security check. On the contrary, employers use social media to vet a candidate when they feel that this person does not portray…… [Read More]
Internet technologies have developed to become important elements of communication in today's world. Emerging media and internet technologies like blogs, social networking sites, and virtual meetings like webinars and tele-seminars have transformed the modern working environment. In light of recent developments, emerging media and internet technologies have contributed to enhanced interconnectivity because of their flexibility. Given this trend, it is increasingly important for organizations to embrace and utilize emerging media and internet technologies for their various work processes. The organization selected in Week One utilizes emerging media and internet technologies to enhance its work processes and productivity. However, there are potential pitfalls of using emerging technology, which implies that it's important to develop a plan of action to overcome these pitfalls.
Analytical Framework for Organization
As previously mentioned, the organization selected in Week One of this course uses emerging media and internet technologies to enhance its processes and productivity.…… [Read More]