Digital Media and E-Commerce As Thesis

  • Length: 1 pages
  • Sources: 2
  • Subject: Business - Advertising
  • Type: Thesis
  • Paper: #80867531
  • Related Topics: Ecommerce, E Commerce, B2b, Media

Excerpt from Thesis :

Digital media then becomes an essential part of any channel management strategy in that it delivers a virtual experience of the product before it is purchased. Visit any auto manufacturer, hotel or realty site and you'll be able to virtually tour the auto, hotel room or property of interest online. All of these virtual visits are meant to alleviate anxiety and increase trust with consumers leading to them purchasing products more readily than before. Digital media in its many forms is accelerating sales cycles as a result.

References

Josh Bernoff, Charlene Li. (2008). Harnessing the Power of the Oh-So-Social Web. MIT Sloan Management Review, 49(3), 36-42. Retrieved August 3, 2008, from ABI/INFORM Global database. (Document ID: 1458948591).

Terry Daugherty, Hairong Li, Frank Biocca. (2008). Consumer learning and the effects of virtual experience relative to indirect and direct product experience. Psychology & Marketing, 25(7), 568. Retrieved August 4, 2008, from ABI/INFORM Global database. (Document ID: 1497435411).

Bill Merrilees, Tino Fenech. (2007). From catalog to Web: B2B multi-channel marketing strategy.…

Sources Used in Document:

References

Josh Bernoff, Charlene Li. (2008). Harnessing the Power of the Oh-So-Social Web. MIT Sloan Management Review, 49(3), 36-42. Retrieved August 3, 2008, from ABI/INFORM Global database. (Document ID: 1458948591).

Terry Daugherty, Hairong Li, Frank Biocca. (2008). Consumer learning and the effects of virtual experience relative to indirect and direct product experience. Psychology & Marketing, 25(7), 568. Retrieved August 4, 2008, from ABI/INFORM Global database. (Document ID: 1497435411).

Bill Merrilees, Tino Fenech. (2007). From catalog to Web: B2B multi-channel marketing strategy. Industrial Marketing Management, 36(1), 44. Retrieved August 5, 2008, from ABI/INFORM Global database. (Document ID: 1176668411).

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