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DirecTV is a major player in a field that is changing and shifting every day. The entertainment and television world has begun to shift away from the cable television sphere that DirecTV and other satellite providers share. DirecTV really only has one direct competitor but they have a ton of indirect competitors including cable TV outlets, streaming services and DVD/Blu-Ray rental outfits. This essay will deign to conduct an environmental analysis of DirecTV. It will look at both the internal and external environments that DirecTV exists and operates in. hile DirecTV is well-positioned for now, they had better be ready for the entertainment and television marketplace of tomorrow.
The direct competitor mentioned in the introduction is Dish TV. hile that company is not breaking records when it comes to their satellite revenue, they have been more than forward thinking in that they are the company being Sling…
Att.com,. "AT&T - DIRECTV, Wireless, Cell Phones, U-Verse & Internet." N.p., 2016. Web. 8 Feb. 2016.
DirecTV,. "DIRECTV Satellite TV - Official Site -- 1- *** ." DIRECTV. N.p., 2016. Web. 8 Feb. 2016.
Finley, Klint. "Cord-Cutting Is Gonna Suck In 2016, But It'Ll Get Better." WIRED. N.p., 2016. Web. 8 Feb. 2016.
Tivo,. "Top 5 Reasons." TiVo. N.p., 2016. Web. 8 Feb. 2016.
direct broadcast service provider as well as broadcaster, operating in the United States. The company launched its satellite service over two decades ago. Since then, the company has been able to transmit satellite television as well as audio to households across the United States, Latin America and the Caribbean markets. These services correspond to those rendered by several local TV stations, broadcast TV networks, subscription TV services, private video providers and satellite radio services. The consumers who subscribe to these services have access to several different channels. Therefore, DirecTV's rival companies include satellite-based services and cable television services. In the past year, AT&T acquired DirecTV making it a subsidiary at a price of $48.5 billion (Yu, 2014). The following paper will employ different tools to undertake a strategic analysis and selection of strategies encompassing DirecTV.
The main purpose of the BCG matrix is to pinpoint high-growth opportunities by…
Arline, K. (2015). What Is a BCG Matrix? Business News Daily. Retrieved 19 February, 2016 from: http://www.businessnewsdaily.com/5693-bcg-matrix.html
DirecTV. (2016). Financial Reports and Filings. Retrieved 19 February, 2016 from: http://investor.directv.com/
Yu, R. (2014). AT&T buys DirecTV for $48.5 billion, USA Today. Retrieved 19 February, 2016 from: http://www.usatoday.com/story/news/usanow/2014/05/18/att-buys-directv/9247795/
By aligning the many sources of marketing information from internal records, competitive intelligence databases and systems, in addition to integration of the Marketing Information System to the Customer Relationship Management (CRM) system, marketers and senior managers will be able to quickly get the information they need to complete the planning and execution of strategies.
Real-time integration between the Marketing Information System and the Market Research Systems(s) in place throughout DirecTV is also critical. By far the largest percentage of DirecTV's budget is in the purchase of syndicated research services and spending on primary research programs. It is common for companies the size of DirecTV to spend well over $5M per year on market research subscriptions and primary research studies. Ironically much of the research never gets used to its fullest extent. That's why it is critical for DirecTV to work very quickly to create real-time integration links between its broader…
Select macro-economic indicators feel greatest impact operations / planning DirecTV. emember economic indicator measures a change general a specific aspect economy assessing macro-economic change chosen affects DirecTV Satellite Company.
DirecTV Satellite Company specializes in providing digital satellite broadcasting service in the Latin America and the United States. It has a customer base close to 20 million subscribers offering 1800 channels, various movie and sports packages, High definition channels, and capabilities of DV.
Gross domestic Product GDP
Gross domestic is a core macro economic indicator that measures the total economic output for an economy. GDP gives the measure of all goods and services realized within a country for a given time period. As a macro economic indicator, it gives the earning per year in the economy thereby, indicating the health of an economy especially given the economy's total demand Oxelheim, 2003.
GDP looks at the…
Mankiw, N. (2002). Principals of Economics. Stamford, U.S.: Thomson Learning.
Oxelheim, L. (2003). Macroeconomic Variables and Corporate Performance. Financial Analysts Journal, 59(4), 36-50.
Wickens, M. (2008). Macroeconomic Theory: A Dynamic General Equilibrium Approach. Princeton University Press.
Fallacies of easoning in TV Commercials
The DIECTV- Stop Taking in Stray Animals-Commercial
The DIECTV Commercial demonstrates the series of events that occurs when an individual has bad cable. The events are as follows: when you spend too much of your money on cable, you get angry and you start throwing things. When you start throwing things, people begin to think you have anger issues. Consequently, your schedule clears up because people do not want to deal with your anger. When the schedule clears up, you start growing a beard, then you start taking in stray animals until you cannot stop. So to stop taking in stray animals, you have to get rid of cable and upgrade to DIECTV.
Fallacy of reasoning
The DIECTV commercial uses the slippery slope fallacy. Grand Canyon University (2012) explains that the slippery slope fallacy is an analogy that takes an argument in one direction…
Grand Canyon University (2012). Logical Fallacies. GCU Library. Retrieved 26 June 2015 from http://lc.gcumedia.com/phi105/fallacies-website/fallacies-website-v1.1.html
Vleet, J.E. (2011). Informal Logical Fallacies: A Brief Guide. Maryland: University Press of America
TV Commercial links
Ashton Kutcher Nikon TV Commercial. Retrieved from https://search.yahoo.com/yhs/search?p=ashton+kutcher+nikon+beach+commercial&ei=UTF-8&hspart=mozilla&hsimp=yhs-001
Gulfstream Network Proposal
Mr. Jet Buyer
1952 Kanako Lane
Gulfstream IV Network Proposal
In less than one hundred years, air travel and networking and computing communications have evolved from the Wright brothers and the UNIVAC housed in several huge rooms to fully functional in-flight Gulfstream network communications. Passengers today expect their palm pilots, laptops and PC's to work as seamlessly as the flight itself. The modern day concerns are mired in the fact that digital conversation now entails a two way link that has inadvertently opened up a can of worms for airline network administrators. Network security and key distribution and management authenticating and authorizing ad-hoc networks have taken on new meaning in the realm of personal aircraft.
The objective here is to tender a viable design regarding the configuration of a fully integrated local area network…
How Stuff Works. (2009). "Networking." Retrieved on December 7, 2009 from http://computer.howstuffworks.com/lan-switch2.htm
But the resulting law was too broad, ensnaring legitimate research activities. It showed that the DMCA had become a go-to strategy for companies facing embarrassing revelations about their products." This critique centers around the idea that research into any one topic is disallowed due to the extreme copyright laws that the DMCA supports.
Support for the DMCA stems from the fact that Internet Providers and host companies are immune from DMCA punishment. This is good according to Kravets (2008). He argued that "the DMCA's separate notice-and-takedown provision has proven even more crucial to the growth of the internet. The provision grants immunity to so-called "intermediaries" -- ISPs, for example -- for any copyright infringement by their users. To earn that so-called "safe harbor," the intermediary such as video-sharing site YouTube must promptly remove material if the copyright holder sends a takedown notice. But the company can restore the content if…
"The Digital Millennium Copyright Act of 1998." U.S. Copyright Office. Viewed 25 April 2013.
Felten, E. (2013). The Chilling Effects of the DMCA. Slate, 29 Mar 2013. Retrieved from http://www.slate.com/articles/technology/future_tense/2013/03/dmca_chilling_effects_ho w_copyright_law_hurts_security_research.html
Festa, P. (2003). Jury convicts man in DMCA case. Cnet, 23 Sep 2003. Retrieved from http://news.cnet.com/2100-1025-5080807.html
Kravets, D. (2008). 10 Years Late, Misunderstood DMCA is the Law That Saved the Web. Wired.com 27 Oct 2008. Retrieved from http://www.wired.com/threatlevel/2008/10/ten - years-later/
Corporate Level Strategy
Corporate level strategy is the decisions made at the corporate level that can affect the operations of the entire company. Typically, decisions related to the selection of new businesses, mergers, business environment and competition are corporate level strategies. These strategies will have a reach across the entire company. The aim is to improve the overall profitability of the company and tap any possible future niche besides tackling competition. Creating a competitive advantage is also a part of corporate level strategy.
Its working and implementation has been explained by Watson and Wooldridge (2005; p.1) as, Corporate level strategy "allows the Chief Executive Officer (CEO) and the "corporate office" to set corporate strategy, while delegating more detailed matters to the managers of business-specific subunits. It might thus appear that, although these business unit managers may be formulators of business strategy, they are implementers of corporate strategy."
Sony implemented a…
Kobayashi (November, 1970). The Creative Organization -- a Japanese Experiment. Personnel p:8.
MarketWatch. (January 2009). Company Spotlight: Sony Corporation. MarketWatch:Technology 8(1). p 36-44.
no author. (4th April 2010). 3D Tv Formats explained. Retrieved from: http://www.practical-home-theater-guide.com/3d-tv-formats.html
Williams, Ian. (March 22nd 2010). Maybe there won't be a 3D Format War. Retrieved from: http://www.theinquirer.net/inquirer/feature/1597331/maybe-won-3d-format-war Sherer, Peter.D; Lee, Kyungmook. (February 2002). Institutional Change in Large law Firms: A Resource Dependency and Institutional Perspective. Journal of Management. 45(1). pp 102-119.
The ability of DISH to continually bundle new services that are sports-oriented in addition to offering price-competitive services has emerged as a signification differentiator and core competency for the company (Solman, 2006).
The third major strength of DISH networks is their pioneering work in the area of providing MPEG-4 Service. Beginning in ugust, 2008 the company initiated offering MPEG-4 programming as part of its TurboHD Service. MPEG-4 is considered the best possible format or resolution for high definition television broadcasting. The technological advancements in MPEG-4 programming has emerged as a competitive advantage for the company, giving them a lead technologically against TiVo Services (Wildstrom, 2007).
The three major weaknesses of DISH Network Corporation are the Operations being too concentrated in specific areas, programming content is often difficult to access, and the subscriber base is dwindling through churn and attrition. For each of these specific weaknesses, strategies of minimizing them are…
A third weakness the company is facing is their dwindling number of subscribers. In the last calendar year for example, DISH reports subscriber declines in three of their four quarters, which is the first company-wide decline ever seen in the satellite TV industry. In the 3rd quarter of 2008 alone, the company lost over 10,000 subscribers. To overcome this loss of customers, DISH spent 10.8% on subscriber-related expenses including equipment and product upgrades from the previous 2007 timeframe and also began introducing higher-end services including HDTV-capable satellite systems. These were all significant investments for DISH yet did not deliver exceptional results. The company needs to embrace a more focused strategy of segmenting only on the most profitable customers, minimize churn in these highly profitable segments and quit trying to be all things to all people. A more focused marketing message would help significantly, one focus only on the highest value customers.
Section III: Analysis of Opportunities and Threats
Despite the weaknesses DISH has, there is also an abundance of opportunity for the company to grow well into the 21st century. Accessibility to the technologies for digital broadcasting and content, the potential of bundling more services to increase customer loyalty, and high definition television market growth are the top three
Sirius and XM Satellite Radio
Satellite radio has emerged in the past few years as the hot new trend in broadcasting. Operating similar to DirecTV, satellite radio companies bounce their signals off satellites to beam high-quality digital service coast-to-coast, offering exclusive ad-free programming. Satellite radio offers listeners the opportunity to hear any show anywhere in the United States, combining the benefits of premium quality sound and convenience when traveling on the road. Research indicates that similar to the way FM radio grew against dominant AM radio, satellite radio is becoming known for "edgier" alternative programming (McCarthy, at http://www.usatoday.com/money/media/2004-10-6-radio-compare_x.htm). The entire satellite radio industry is currently made up only two companies, XM Radio, which started broadcasting in 2001 and has 2.5 million customers, and Sirius, with 600,000 subscribers since going live in 2002. This paper will offer a comparative analysis of the two companies and a general overview of the satellite…
Deitz, C. "A Step-by-step Comparison of XM and Sirius Satellite Radio Features." Radio.
2005. About. < http://radio.about.com/od/satelliteradio/ss/blsatstepbystep.htm >.
Gustafson, C.J. "Sirius Satellite Radio vs. XM Satellite Radio- Which Streams Should You
Choose?" Ezine Articles. 2005. Ezine Articles. 21 Mar. 2005
The salary ranges from $80,000 to $110,000 (Kalbach 45).
Rank advancement relates to the level of experience of the employee and the amount of years of services within the context of the business entity. For individuals or experts to command rank advancement within this field, they must develop large pool of experience and qualification to be able to serve in the higher ranks. The employee must also serve within the company for certain duration in order to merit promotion. This type of rank advancement or promotion depends on the performance and personal or character traits (honesty, loyalty, and obedience) of the employee. The company must be convinced on the performance levels of the user experience designer to guarantee or facilitate promotion to higher ranks with better remuneration or wages.
Companies that hire User Experience Designers
Some of companies hiring user experience designers include San Diego, Asana, Red Giant, Nerdery,…
Mader-Clark, M. The job description handbook. Berkeley, CA: Nolo. 2008. Print.
United States., & United States. Occupational Outlook Handbook, 2009. New York: Skyhorse
Chandrasekharan, V.C. Network marketing: Is it for you?. New Delhi: Sterling Publishers. 2008.
The purpose of this discussion is to provide a Plan and develop a training program within the organization known as AT&T. Human Resource Development The part of human resource management that specifically deals with training and development of the employees. Human resource development includes training an individual after he/she is first hired, providing opportunities to learn new skills, distributing resources that are beneficial for the employee's tasks, and any other developmental activities (Human Resource Development)."
AT&T is one of the oldest companies in the world. Its inception began in 1876, when Alexander Graham ell invented the telephone. Since this time the company has grown tremendously. The mission of the company is to "connect people with their world, everywhere they live and work, and do it better than anyone else (Company Information)." At the current time AT & T. is a leading provider of IP-based communications. The company also has…
"A Brief History: The New AT&T." Available [Online] http://www.corp.att.com/history/history5.html
Ante, S.E., et. al., (2011)Skepticism Greets AT&T Theory. Wall Street Journal (Eastern Edition) p. B1-2
Bates, R. (2004) A critical analysis of evaluation practice: the Kirkpatrick model and the principle of beneficence. Evaluation and Program Planning. 27(3), 341-347
Company Information. Available [Online] http://www.att.com/gen/investor-relations?pid=5711
Strategic Planning & Strategy Formulation
Case: Strategic Planning & Strategy Formulation
Case Assignment -- Comcast
Comcast's Current Strategy
Current Event Blog
Discussion Question: Strategy Planning and Formulation
Strategy Implementation & Evaluation
Current Event Blog 4 -- Strategy Implementation & Evaluation
Discussion Question: Strategy Implementation and Evaluation
Case: Strategic Planning & Strategy Formulation
Case Assignment -- Comcast
Comcast's Current Strategy
Comcast has developed a current business strategy that is completely focused on the customer. The company has positioned itself at the "intersection of media and technology" (Corporate.comcast.com, 2016). The company seems to be doing well and in 2015 the company had raised their dividend by 10%, for the eighth consecutive year.
The present strategy of the company is to focus on innovation and enhancing of customer experience and being innovative at the same time. The company claims that this strategy has paid off well for them. In fact,…
Business success: Strategic unit comprehensive computer-based Expert support system. (1991). Long-Range Planning, 24(3), 107-108. http://dx.doi.org/10.1016/0024-6301 (91)90212-7
Carter, T. (2016). Comcast rolls out strategy for new emphasis on customer care. Mississippi Business Journal, p. 1. Retrieved from http://msbusiness.com/2015/05/comcast-rolls-out-strategy-for-new-emphasis-on-customer-care/
Collins, M., & Winrow, B. (2010). Porter's generic strategies as applied toward e -- etailers post -- e Leegin. Journal Of Product & Brand Management, 19(4), 306-311. http://dx.doi.org/10.1108/10610421011059621
Cooper, C., & Finkelstein, S. (2009). Advances in mergers and acquisitions. Bingley: Emerald Group Pub.