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Entertainment
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What is Entertainment?

Entertainment as an academic subject spans media studies, cultural studies, economics, and communication courses. It invites students to examine how societies produce, consume, and assign value to leisure and spectacle. What makes it intellectually compelling is the tension between entertainment as a commercial industry and as a cultural force — one that shapes language, identity, and shared reality. The topic demands that students think critically about power, asking who controls the forms of entertainment available to audiences and what ideological work those forms perform.

The papers archived here reflect a genuinely wide range of approaches. Some take an industry or market analysis angle, examining companies and economic structures such as the cruise line industry or executive compensation for athletes and celebrities. Others pursue cultural and social analysis, investigating how television affects everyday speech, how a reality show like the Kardashians program relates to a real ethnic community, or how pub and nightclub hours produce social effects. Media technology and measurement also appear as frameworks, with papers addressing audience rating systems and the debate over whether entertainment belongs inside news broadcasting.

A strong essay on entertainment needs a focused thesis that commits to one dimension — economic, cultural, linguistic, or political — rather than treating the subject as a vague backdrop. Evidence carries the most weight when it is specific: industry data, close textual analysis, or documented social outcomes drawn from credible sources. The most common pitfall is conflating description with argument, summarizing what entertainment is rather than making a defensible claim about how or why it functions the way it does in a particular context.

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Research Paper Undergraduate
Roald Dahl's moral vision in Charlie and the Chocolate Factory
Roald Dahl famously complained that the first film version of his seminal work, Charlie and the Chocolate Factory was a corruption that neutered the sting of his parable. The book is simply drawn and was intended to be…
Essay Doctorate
How community arts organizations develop and maintain audiences
Community arts organizations depend crucially on the influence of the audience within the entertainment industry. In order to improve the level of operations within these organizations, it is essential to attract and retain audiences or consumers of the entertainment products. Community organizations adopt diversified approaches in attracting new markets or audience as well as maintaining the existing ones. The significance of audience attraction and maintenance reflects on the annual turnovers or earnings of the organization. The image and reputation of the organization develops through approaches adopted to build on the existing audiences.
Paper Doctorate
Media coverage and sensationalism in high-profile murder trials
High profile court cases, especially murder trials and celebrity cases are more likely to attract the national media than ordinary cases that usually of no interest beyond the local level. These are also the kinds of cases when the issue of TV cameras in the courtroom is most significant, and when judges have to give serious thought to handing down gag orders that block all public discussion of the case for the duration of the trial. In this era of Internet, Facebook, 24-hour cable news and YouTube, any events or statements in the court can easily become ‘viral' and be seen instantly by millions of people around the world.
Research Paper Doctorate
Conflict management in the workplace: turning disagreement into opportunity
Conflict within any situation, especially in the workplace, can be seen as a natural occurrence which usually reflects differences in views and personal style.
Paper Undergraduate
The role of mass media and cell phones in modern marketing communication
I must admit that I cannot imagine my life without the mass media. In addition to entertainment, almost everything I know about the world is the result of the mass media. The electronic media is particularly important…
Paper Undergraduate
How a childhood injury sparked a lifelong love of comic books
¶ … Learning Experience: Learning to Love Comic Books
Paper Undergraduate
McDonald's expansion and cultural adaptation in Saudi Arabia
¶ … qustions to answer on Human rights, order and Justice
Paper Doctorate
Gender and class in Charles Perrault's fairy tales
This essay examines how Charles Perrault's use of wild and domesticated animals in his fairy tales serves to reify repressive ideologies regarding class and gender. Male characters are rewarded with animal helpers that allow them to reach the upper classes, while female characters are associated with dangerous wild animals and must suffer if they are to receive any kind of reward. While Perrault was mostly just enacting the ideology of 1690s France, this analysis demonstrates the importance of criticizing popular works in order to see their underlying ideological functions.
Paper Undergraduate
Swarovski's experiential marketing and effects on social identity
The study reviews the literatures to enhance greater understanding of the "experiential marketing for fashion jewellery, emotional brand attachment and brand personality and social media and cultural influences". The paper identifies Swarovski organization as a leader in the design and production of fashion jewelry. However, the competition that the company is facing within the market environment has made Swarovski to face challenges with the internalization of its products. Based on the challenges that the company is facing within the market environment, the paper explores the literatures to enhance greater understanding on the strategies that the company could employ to differentiate its brand. The literature identifies experiential marketing as the strategies to create memorable experience for customer. The brand personality and emotional brand attachment could also be employed to create favorable market environment for the company's brand. The social media is also a new generation promotion and marketing technique that Swarovski could use to differentiate its product.
Research Paper Doctorate
John Brant's "Dual in the Sun" and 1980s American culture
There's a lot more to life than sports and athletic competition in the name of glory. But when a sports-focused individual is on a roll and has either achieved fame, money, and championship level victories - or is in…