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Entertainment
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What is Entertainment?

Entertainment as an academic subject spans media studies, cultural studies, economics, and communication courses. It invites students to examine how societies produce, consume, and assign value to leisure and spectacle. What makes it intellectually compelling is the tension between entertainment as a commercial industry and as a cultural force — one that shapes language, identity, and shared reality. The topic demands that students think critically about power, asking who controls the forms of entertainment available to audiences and what ideological work those forms perform.

The papers archived here reflect a genuinely wide range of approaches. Some take an industry or market analysis angle, examining companies and economic structures such as the cruise line industry or executive compensation for athletes and celebrities. Others pursue cultural and social analysis, investigating how television affects everyday speech, how a reality show like the Kardashians program relates to a real ethnic community, or how pub and nightclub hours produce social effects. Media technology and measurement also appear as frameworks, with papers addressing audience rating systems and the debate over whether entertainment belongs inside news broadcasting.

A strong essay on entertainment needs a focused thesis that commits to one dimension — economic, cultural, linguistic, or political — rather than treating the subject as a vague backdrop. Evidence carries the most weight when it is specific: industry data, close textual analysis, or documented social outcomes drawn from credible sources. The most common pitfall is conflating description with argument, summarizing what entertainment is rather than making a defensible claim about how or why it functions the way it does in a particular context.

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Research Paper Undergraduate
The Michael Vick dog fighting case and public outrage
Public Attention Drawn to Cruelty in Dog Fighting for Sport
Research Paper Doctorate
Conspicuous consumption and designer brand purchases among generation Y in Taiwan
Conspicuous consumption is a complex concept that requires a great deal of quandary. Conspicuous consumption is often thought of as unnecessary spending or the purchasing of products that are not necessities.
Paper Undergraduate
Apple's iPhone marketing strategy and target market analysis
Marketing and management analysis: Apple's iPhone
Paper Undergraduate
Memory and identity in "Being John Malkovich"
The movie "Being John Malkovich" is a dark and wildly creative comedy -- and the fact that it is rated "R" is no surprise, given the raw, bizarre nature of the themes, and the sexuality not to mention tough language.
Paper Masters
Blockbuster's strategic response to digital disruption in video rental
Blockbuster has succeeded by being very agile and quick to respond from a marketing and services standpoint to very significant opportunities and threats in their core markets. Having changed their value chain three times in the case study and a myriad of modifications in each cycle of business model re-engineering, Blockbuster emerges as a multi-channel based entertainment provider. The three strategic cycles of their value chain parallel the industry lifecycles of the video rental marketplace, pay-per-view premium and finally online services comparable to direct delivery programs like Hulu and distribution-centric business models like Netflix. Blockbuster's aggressive retail expansion, retrenchment, introduction of games, online services and direct competition to Netflix all show how quickly the company can re-intent itself. Yet for all of these strengths, Blockbuster is still being disrupted by entertainment, gaming and entertainment services business models instead of being the disruptor. They have yet to break out of being continually in a revision mode related to their retailing operations. Their retail-based business model is slowing dying due to the high costs of operating locations, the rise of Netflix as a viable alternative for watching videos at home, and the disintermediation from Redbox, WalMart and other mass merchandisers offering lower-priced and broader selections of videos to watch. Blockbuster still faces a very serious strategic challenge, and that is overcoming the commoditization of the industry they are in, where price and availability have become the new differentiators.
Paper Doctorate
Tourism Queensland's "The Best Job in the World" marketing campaign
Tourism Queensland Marketing Analysis: "The Best Job in the World"
Research Paper Undergraduate
Dia de los Muertos: indigenous tradition meets Catholic practice
Although commonly associated with Halloween, Mexico's Dia de los Muertos was a pre-Christian pagan celebration. Like the Celtic holiday Samhain. The Mexican Day of the Dead was re-appropriated as a Christian holiday.
Paper Undergraduate
Queerness in Gentlemen Prefer Blondes and Pineapple Express
Queerness in Gentlemen Prefer Blondes and in Pineapple Express
Essay Doctorate
Internet media's role in transforming global business and commerce
The paper is basically on Internet Media and its Impact on Shaping Global Economy. There are various aspects that are touched on concerning the internet and the present use in the corporate sector and the ever increasing importance of internet in the office setting. There are pros and cons of internet trends looked at and the future of internet as well
Research Paper Doctorate
Evolution of teacher ethics in response to student diversity
Ethical Changes in the Classroom Over the Past 50 Years