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Fitness trends: DVDs and their spinoffs -- where is the fitness industry going
ecent trends in the fitness industry
ecently, the fitness industry has seen an explosion of interest in home workouts. People can get fit in the privacy of their own home, without judgment, on their own schedules. Convenience, it is hoped, will lead to greater fitness. "An estimated 311 million Americans have health club memberships -- bringing in about $2.6 billion annually. The only problem is, according to varying estimates, between 8 and 67% actually go to the gym. Many people feel they don't have the time or have the money to spend on gym memberships to get or stay in shape" (Massey). The concept of what it means to 'work out' has radically changed in recent years with the intensification of home workout programs and their diversification.
Traditionally, the format of delivery for most at-home fitness programs…
Bendewald, M. "The Last DVD holdout: How online video is revolutionizing the home fitness industry." Megamace Fitness. [19 Feb 2014]
Gibala, M. (et al.). "Physiological adaptations to low-volume, high-intensity interval training in health and disease." The Journal of Physiology, 590 (2012). 1077-1084. [19 Feb 2014]
These coffee shops are usually crammed with both women and men alike in the mornings that congregate in their spandex and headbands before making their aimless way down the different jogging and walking paths throughout the town.
Dorchester, in recent years, began a long and expensive campaign to incorporate as many biking paths, jogging reserved roads and other type of exercise promoting additions to the roads, sidewalks and parks all around the city.
Mark Pleau is the owner of one of Dorchester's most frequented coffee shops and is very involved in much of the community social development. "We have over eight different women's groups that meet here each week - some daily. They come in for their coffee and arrive back after a few morning hours of brisk walking and jogging. Everyone enjoys the communion we are able to share. it's a great town!" Mark explains. His coffee house is…
The overall credibility of a research study is comparatively only by the amount of subjects it utilizes to draw its conclusions. The amount for this study is not very significant, and thus could derive a further conclusion that it merely covers a small populous as compared to a grander scaled survey of its like.
The key points to the article, such as the amount of television watched, are very insightful methods as to what contributes to the conclusions that are determined through the findings. Other key points that were considerably notable are the precise percentage differences in rural white girls and urban black girls that determined more favorable attitudes toward physical activity. This point conjures much of the development toward what can be assumed as a high reason of influence. Finally, the conclusion point that black girls were less active than white girls, despite the urban and rural factors is…
The Journal of School Health. 2002. Felton, Gwen M., Marsha Dowda, Dianne S. Ward, Rod K. Dishman, Stewart G. Trost, Ruth Saunders, and Russell R. Pate. "Differences in physical activity between black and white girls living in rural and urban areas.
Journal of School Health. 72.6 (August 2002): 250(6). Health Reference Center Academic. Gale. Quincy College. 26 Aug. 2007 http://library.quincycollege.edu:2053/itx/infomark.do?&contentSet=IAC-Documents&type=retrieve&tabID=T002&prodId=HRCA&docId=A91201665&source=gale&srcprod=HRCA&userGroupName=mlin_s_quincoll&version=1.0.
Lack of reservations
Better preparation and resource allocation Customer satisfaction
Human resource management
Hire one new staff member
Points of difference, Competitiveness
In order for the above mentioned strategies to generate the expected outcomes as these have been pointed out in the table above, it is necessary for the recommendations to be implemented in the following steps:
1. The hiring of constructors to create the physical separation of the beauty parlor and the fitness studio, as well as the separate entrance to the fitness salon.
2. The hiring of constructors to also enlarge the locker rooms and install shower cabins. This effort is expected to be increased for the fitness salon due to the costs it implies in light of the resource limitations of the small size agent. Nevertheless, it represents a suitable long-term success that would not only…
Daft, K.M., Vershina, N.., 2010, Management, International edition, Cengage Learning EMEA
Hebestreit, H., 2008, the young athlete: encyclopedia of sports medicine, John Wiley and Sons
Kumar, D., 2010, Enterprise growth strategy: vision, planning and execution, Gower Publishing Ltd.
Lele, M.M., 1992, Creating strategic leverage: matching company strengths with market opportunities, John Wiley and Sons
fitness facilities in New York City. One of these will be a Bally's and the other a YMCA. The two clubs and their programs will be subject to comparison.
One of the signature elements of Bally's is that it has a customized fitness plan option, something that is common throughout all Bally's in the chain. This plan takes information about you and your fitness goals, and then seeks to determine an optimal plan for you. The plan can encompass a wide range of programs -- it essentially serves as the basis for a new customer to have a formal structure to their workouts. In this, Bally's seeks to gain some measure of competitive advantage by taking an active role in working with the customer to ensure that the customer is able to meet their fitness goals.
Bally's offers the standard amenities of a modern fitness club, including a large room…
As the increases in the obesity rate and the decline in the levels of physical fitness would continue to highlight a shift that was occurring in these views. To determine the number factors that could affect these perceptions, researchers would evaluate a variety of different studies. The idea was to seek out as many variables as possible; that could be affecting these perceptions, while corroborating the most common reasons with each other. Once this took place, it would provide better insights as to what factors could be affecting these perceptions. This is important, because a number of studies have been conducted in the past, where they identify specific elements for the group that they are studying. However, the problem is that the focus of researchers was to narrow, often providing limited factors that could affect if someone is physically active. The article we examined takes these specific factors and then…
Sallis, J. (2000). A Review of Physical Activity in Children and Adolescents. Medicine & Science in Sports & Exercise, 5 (32). 963 -- 975.
Presidential Fitness Testing
Obesity and other lifestyle-related health problems have become increasingly fatal epidemics striking America's population in recent years. Though perhaps the most shocking and horrifying statistics can be found in the infection rates among our country's children. In fact, according to the data collected by The National Health and Nutrition Examination Survey, an estimated 16.9% of children and adolescents between the ages of 2 and 19 are obese and the prevalence is increasing (CDC, 2011). With similar trends present in childhood diabetes rates (among others), these regrettable results are certainly staggering and thus a call for major concern. Nevertheless, many continue to believe that a child's "free will" is culpable, noting children's propensities for unhealthy food and drink consumption as well as decreases in levels of physical activity. However, many education professionals believe that this "instinctual" trend can be reversed through an active approach to fitness…
Block, J.P., Scribner, R.A., & DeSalvo, K.B. (2004). Fast Food Race/Ethnicity, and Income: A Geographic Analysis. American Journal of Preventive Medicine, 27 (3).
Center for Disease Control and Prevention. (2011). Prevalence of Obesity Among Children and Adolescents: The United States, Trends 1963-1965 Through 2007-2008. Retrieved February 17, 2011, from http://www.cdc.gov/nchs/data/hestat/obesity_child_07_08/obesity_child_07_08.htm
Kraus, H. (1953). Muscular Fitness and Health. Journal of the American Association for Health, Physical Education, and Recreation, 3 (11).
Mannion, A. (2001, March 8). Parents Protest Use of BMI in PE Grades. The Chicago Tribune .
Franchise Opportunities with Snap Fitness: A Cost Assessment and Financial Feasibility Analysis
Owning a business can be a ticket to financial independence and the freedom that comes with not having a boss, but before this level of success can be reached a great deal of hard work and careful planning are necessary. A franchise can help to simplify or outright solve many of the problems involved in starting and maintaining one's own business, but even with a franchise there must be care taken in the planning and execution of the business in order for costs to be controlled and profitability to be achieved. The following pages present a brief cost analysis and overview of opening a Snap Fitness franchise, based on information given in a case study and available on the Snap Fitness website. Through this information, as well as through estimations and calculations made based on this…
Drury, C. (2007). Management and Cost Accounting. London: Cengage.
Snap Fitness. (2012). Franchise Opportunities. Accessed 7 June 2012. http://www.snapfitness.com/corporate/franchise-opportunities?gclid=CKrfrb-mvrACFaEJRQodImi3nw&rtid=BA0D869B-F65F-4144-8F5E-2CEFC74D80BE&utm_campaign=franchise-google-ppc&utm_medium=cpc&utm_source=google
SNAP FITNESS BREAKEVEN/NET INCOME ANALYSIS
Opening a Bally's Total Fitness Franchise in Sydney, Australia
Best distribution strategy - strip mall or stand alone building
To judge whether the club should be a strip mall or a stand alone building, we have taken the example of a few existing gymnasiums. The first of these is called LivingWell and situated in North Sydney. Their address is 100, Walker Street, North Sydney, NSW 2060. This is considered to be one of the best gymnasiums in the city. The view is pleasing to the eyes and the gymnasium is well fitted out with a big range of treadmills and cross trainers. The club also has a Total Body Express oom. This helps in making a fast and effective workout. The gymnasium is fully air-conditioned. The gymnasium has different equipment including Cardio and resistance equipment, Free weights, Ladies sauna, Massage, Group fitness studio, Spinning studio, Solariums, Physiotherapy, Pro-shop, Personal training,…
Fitness Inside Out: About us" Retrieved at http://www.fitnessinsideout.com/ourcompany.asp. Accessed on 12/06/2003
Gammon Gymnasium" Retrieved at http://www.hsc.edu/news/archive/gammonweightroom.html. Accessed on 12/06/2003
Leisure" Retrieved at http://www.holidayinndarlingharbour.com.au/leisure.html. Accessed on 12/06/2003
Living Well-Find a Club: Castle Hill."
Following our new philosophy, we are expanding our reach to target more people who have a need for health and wellness in their lives." (edNova website, 2004)
C. Point of difference - The crux of the brand's functional attributes or expertise e.g., what is the brand uniquely good at?)
The Bally Total Fitness campaign has a unique way of reaching consumers through down-to-earth advertisements. Furthermore, their unique combination of Dynamic Personal Training and apid esults Diet System and the new weight management program are all utilized in the creation of an individualized fitness regimen. In another customer-centric effort ed Nova reports that "Bally's in-house creative shop, ocketScience created the "Your Bally" campaign. ocketScience collaborated with Grupo Gallegos, a Long Beach, CA-based advertising agency, to develop the Spanish-language spots."(ed Nova website, 2004) The debut of the "Your Bally" campaign was December 26. Featured are four television advertisements, three in English and…
Bally Total Fitness Launches "Your Bally" Campaign Highlighting Individualized Approach to Total Health and Fitness Bally Total Fitness Outlines Plans for Continued Growth and Profitability (2001) http://www.bison1.com/press/pr6-8bally.html
Spots Emphasize Real People in Real Life Situations, Underscoring the Unique Motivations and Goals of People of All Ages and Fitness Levels (2004) 23 April. Online available at http://www.rednova.com/news/display?id=115174
Bally Total Fitness Outlines Plans for Continued Growth and Profitability (2001) Online at Bison website available at http://www.bison1.com/press/pr6-8bally.html
Bally Total Fitness Launches "Your Bally" Campaign Highlighting Individualized Approach to Total Health and Fitness: Spots Emphasize Real People in Real Life Situations, Underscoring the Unique Motivations and Goals of People of All Ages and Fitness Levels (2004) RedNova available at
Sports Physiology How changes in activity level effect the body
Section 1: Starting Fitness and Training Rationale
Currently I would describe my starting fitness level as inadequate as compared to the median levels of fitness. As noted from the department of health and human services, “More than 80% of adults do not meet the guidelines for both aerobic and muscle-strengthening activities, and more than 80% of adolescents do not do enough aerobic physical activity to meet the guidelines for youth (U.S. Department of Health and Human Services, 2010).” A healthy physical lifestyle leads to a more active and productive life. As a result, I have decided to under take a new fitness regiment to improvement my overall standard of life. In addition, I am looking to build more confidence in myself and my appearance.
My training plan will include workouts 3 times a week, with a combination of cardio and…
Q1. Personal Fitness Trackers
Even when personal fitness trackers present the same information, they can visually display the information in different ways. Regardless, the theory behind such trackers, and the ability to see how many steps, calories burned, and activity in relation to the activity engaged in the past, is that people are more motivated when they have concrete evidence of their improvement. What cannot be measured cannot be consciously changed. However, according to a study in The Lancet Diabetes & Endocrinology, in a randomized control study (the gold standard of academic research), using a fitness tracker had no effect on any measure of health or fitness (Finkelstein, et al, 2016). The fitness tracker used in this particular study was a clip-on tracker without a significant graphical interface. It is possible that the results may have been different, had the tracker been more pleasing in its presentation.
But even a…
Health and Fitness Survey
Hour Fitness, a global leader in fitness, is committed to making fitness accessible and affordable to people of all fitness levels. The company is the largest privately owned fitness chain in the world, with clubs in the United States, Europe and Asia. In the United States, 24-Hour Fitness and its Q. Sports Clubs division are the industry leaders in fitness. In Asia clubs operate as California Fitness. In Europe clubs operate as S.A.T.S. Sports Clubs. In Norway, Sweden and Denmark, clubs operates as Form and Fitness.
Convenient locations, the latest equipment, affordable prices, knowledgeable staff and outstanding service, as well as facilities that are open up to 24 hours a day, seven days a week, are all factors that have contributed to the company's tremendous growth and success.
For this project, Steve Gordon, Personal Training Director of 24-Hour Fitness, Northern California Division, was interviewed on November…
The NFC eb site is out of date (offering February deals in April) and when a user clicks on "FAQS" a box comes up, "Coming soon!" The NFC doesn't say how many facilities it has, and seems to be hyping its invitation: "…Come in today, you won't regret it!" The NFC claims its facilities "surpass our competitors" -- but how?
Conclusion / Recommendations for Bally. If Bally was really interested in a new marketing strategy, they would use the latest obesity data from CDC and other reliable sources to their benefit. They could guarantee that if you follow our nutritional and exercise program you'll lose weight. There are reality TV shows on weight loss and Bally could certainly get into that genre as well. The company needs to provide some sort of meaningful pledge to lure Americans into their stores -- and that meaningful pledge should take into account things…
24-Hour Fitness. "About Us." Retrieved April 12, 2010, from http://www.24hourfitness.com/company/about_us .
Bally. "The Leader in Fitness / Our Fitness Approach / Frequently Asked Questions / Bally
Financing -- Today's Best Fitness Opportunity." Retrieved April 12, 2010, from http://www.ballyfitness.com .
Centers for Disease Control. "Obesity and Overweight." Retrieved April 12, 2010, from http://www.cdc.gov/nchs/fastats/overwt.htm .
XX Fitness located in Atlanta, GA is a customer-centric based "high end" athletic training facility with emphasis on serious fitness enthusiasts. As with any business XX Fitness depends on creating value for their stakeholders through design and implementation of services for their customers. For XX Fitness these services flow from employee human capital, specifically professional trainers with emphasis on providing individual and tailored client training sessions. Success for XX Fitness will depend on aligning the company's operations and activities with their three major stakeholders: owners-management, customers, and employees.
Stakeholders and the Niche
A stakeholder is defined as "a person, group, or organization that has direct or indirect stake in an organization because it can affect or be affected by the organization's actions, objectives, and policies" (Business Dictionary.com. N.D.). In conducting a stakeholder analysis, the objective is "to identify everyone with a concern or interest who needs to be…
Business Dictionary.com. (N.D.). Stakeholders. Business Dictionary.com. Retrieved February 27, 2012 from http://www.businessdictionary.com/definition/stakeholder.html
McNamara, C. (2008). Basics for Developing Mission, Vision, and Values Statements.
Free Management Library. Retrieved February 27, 2012 from.
Statistics and Research Method for Business Decisions
Potential of Fitness Industry
Fitness industries today are increasingly receiving clients from all sorts of demographics and ages. Human fitness is turning out to be an asset that people are taking every effort to ensure it is preserved and protected at all times. The fitness standards are essential because they are multifaceted but appear to converge towards the need for a long healthy life characterized by productivity and reduced vulnerabilities. Fitness is a concern for almost every individual in the world today and the reasons are diverse and varied depending on one's goals and aspirations. Every individual in the world, across all ages, aspires to be healthy for some reasons. For instance, every individual seeks to be healthy so that they can engage freely in almost everything that requires a healthy body system (Jacobsen, 2011). Human health is a concern for attacks from…
Descibe the effect of execise on blood suga levels. How will this effect you execise ecommendations fo both insulin dependent and non-dependent clients food intake?
Execise cetainly helps to monito and assue healthy blood suga levels. It can help to decease cuent glucose levels in the blood as well as buning stoed blood suga, which is a leading facto in helping individuals lose weight. Moeove, execise can incease muscle mass and cadiovascula enduance. The addition of muscle can futhe help in egulating blood suga levels and glucose usage duing execise sessions.
When making ecommendations fo execise schedules fo clients with diabetes and othe insulin elated disodes, I would cetainly begin with a solid examination of the individual's specific backgound. While I would cetainly be inteested to know about any potential poblems even with non-diabetic clients, I would like to know about the seveity and specificity of the diabetic…
references - Each client has a preferential learning style involving a dominant sensory channel. The trainer should take an active approach to learning style of each participant.
29) Give an example of each rule of professional conduct for teachers of older adults.
1. Professionalism -- Trainers should do their best to maintain the utmost levels of professionalism during sessions. An example of a commonly made mistake would be perhaps taking a cell phone call during a session.
2. Punctuality -- Knowing that many older adults are chronically early, it is critical for trainers to be on time and ready to begin their sessions.
3. Appropriate Language and Terminology -- Being that many older clients will not likely recognize most modern fitness terminology, it is important for trainers to convey their messages in a clear and understandable way. Failure to do so could potentially result in injury.
company XX FITNESS LOCATED IN ATLANTA GA *What company's mission? *What vision? Does ? *What values operating principles? *Are company's mission/vision/values published? *How discussed daily
The company I will be dealing with is XX Fitness, located in Atlanta, Georgia. The company's mission is to provide affordable fitness services. The company's vision is to continuously increase its outreach and increase the number of individuals on which the services that the company provides make an impact.
There are several values that the company shares. First, it aims to provide affordable services. The belief that the company has is that fitness should be a given right that people should be able to enjoy, no matter what their social condition or their place in the world. In the management's perception, allowing lower prices would mean that a larger targeted group of potential consumers can be reached. It would also mean that the company's revenues…
* The effects on normal aging and metabolism is that after the age of forty, metabolism usually decreases by about 5% every ten years. That does not mean that metabolism cannot be controlled to some extent; it can. Metabolism is loosely defined as the chemical workings within our bodies that help us to maintain a certain level of energy use, calorie burning and general energy (even at rest). As we age, our metabolism rate slows down, meaning that we burn less calories and the ones we do burn are burned at a slower rate. It also means that we may have less energy and our overall health slows as well.
* As individuals grow older their muscle mass is less likely to maintain its composition. Bill Sonnemaker, the 2007 IDEA Health and Fitness Personal Trainer of the year states that building muscle mass at any age provides a number of…
American College of Sports Medicine (1995) Guidelines for Exercise Testing and Prescription, 5th Ed. Baltimore: Williams and Wilkins, pp. 1-373
American Diabetes Association (2011) Hyperglycemia, accessed on May 5, 2011 at http://www.diabetes.org/living-with-diabetes/treatment-and-care/blood-glucose-control/hyperglycemia.html
Van Dusen, A. (2011) Tips to build your muscle mass at any age, accessed on May 1, 2011 at: http://www.msnbc.msn.com/id/20515088/ns/health-forbescom/
This was the fifth time I was examining myself in the mirror today. I guess people were right when they teased me and continuously passed comments. A closer look helped me notice my protruding stomach, the double chin and the heavy thighs. I was lonely in fact the reason of this feeling was my body. Devastated, I stood besides the window for some cool breeze to freshen me up but alas! All I saw were restaurants and luxuries. Munching cookies, chips, sodas, burgers and sitting all day were amongst my top priorities. I switched on the television and the show was all about obesity and the damage it does to the health. For a moment it looked like an old story which people hear from the day they are born. It never mattered to me until a day when everything affected me. This was probably because…
Cvr Ltr - Fitness
Salutations! My name is Scott Kollman and I am interested in assisting you with your older patients who may be in need of exercise advice or a conditioning program. If your patients have been looking to you for training advice; suggestions on how to gain strength, condition (or re-condition) bodies, tone muscles or lose unwanted pounds, I have the answer; a complete and comprehensive workout focused on the needs of the older patient.
My area of expertise is in assisting the older individual who wishes to improve their appearance, remain independent, stay free of hospital visits, and enjoy life to the fullest. These individuals may wish to regain a sense of balance, avoid falls, spills and injuries, and achieve strengthened and toned muscles while getting and feeling so much stronger.
To accomplish these and other goals I employ training programs that are specifically geared…
Fitness Industry in Hong Kong
Hong Kong is a densely populated, coastal city in Asia, where both Eastern and Western cultures meet. In this city-state of 7 million persons, the potential for the fitness industry (fitness clubs) to find consumer demand is evident in the government's recent emphasis on health and fitness as well as the entertainment industry's usage of body image to convey an impulse among consumers to mimic what they see. At the same time, Hong Kong has a distinctly Asian desire for fitness workouts that are more dance-oriented than in the West. Choreography is a big draw for Hong Kong fitness club users and the more complex the choreography, the more likely the draw. Still, fitness clubs also appeal to older consumers who want to belong to a club and who seek to achieve some activity in their lives, as there is limited open space in Hong…
Understanding some of the challenges that could make the business less feasible than envisioned is a critical part of the process of building a better business. In this case, the Youth Sport Development Center concept is feasible in general, as long as certain precautions are taken to ensure that the business model is sustainable.
The company must at all costs mitigate the legal risks. A small business cannot withstand expensive legal action, but there are unique risks associated with exercise in general and also with working with children. The company needs to understand these risks before proceeding. There are few technical or operational reasons why this business idea would not be feasible. The high cost of one-on-one consultation and the large number of qualified staff that would be needed is probably the biggest logistical issue the company faces. As long as the market can bear high-cost Elite program services, the…
Physical activity is an important part of childhood. It offers children a way to stay healthy and learn long-term good habits that they can take into adulthood. However, some children are not exercising or staying active as long as they should. Therefore, it is important to assess their fitness level to act accordingly. Children aged 6 through 12 for example, are just starting to grow and have not yet undergone significant hormonal changes. Therefore, fitness levels should be measured accordingly.
The first thing to measure is their stamina/endurance. Kids at this age need daily activity, roughly one hour od moderate and vigorous exercise. Although some days can be taken off, a good way to measure a child's fitness level is to see if they can handle one hour of vigorous exercise. A game of soccer or touch football would be a great way to incorporate a fun means of assessment.…
Bradbury, Kathryn E., et al. "Association between physical activity and body fat percentage, with adjustment for BMI: a large cross-sectional analysis of UK Biobank." BMJ Open, vol. 7, no. 3, 2017, p. e011843.
Bushman, Barbara A. Complete Guide to Fitness & Health. Human Kinetics, 2011.
Wellness and Fitness Market
Wellness and fitness has become one of the big, booming businesses in the United States because of the increased focus on being healthy and well. According to Kirkman (2017), the global wellness market grew by 10.6% between 2013 and 2015 at a time when the global economy decreased by 3.6%. America is ranked as the number one market for different wellness and fitness products or services. In light of this, the new non-profit organization in the city of Portland is likely to experience increased profitability across its operations. The target market for this new non-profit organization is obese African American adolescents who account for a significant portion of Boise Eliot Elementary School population. The high population of obese adolescents provide a suitable target market for the organization to achieve its objectives of conquering obesity among adolescents in this city. When operating in this region, the new…
Meet with fitness center managers
Most of the tasks listed in this chart are dependent and form a chain of predecessor and follower tasks. The interviews cannot be conducted effectively until preliminary information is obtained through meetings with the individual fitness center managers, the software cannot be analyzed properly without a thorough understanding of the records and operations of the company, and the sample of sales and billing transactions must be assessed in the light of both the current accounting software being used and the other records and operation of the company. Though most of these steps could technically be engaged in independently of each other -- e.g. The sales and billing transactions exist and could be analyzed without undertaking any other steps -- there is a logical progression to the information gathering in the steps as laid out in the case…
Nike is one of the best-known athletic companies in the world. It boasts many high-end prestige brands, including its running, basketball, and other types of athletic shoes which can be customized. Nike also offers premium sneakers such as its Jordans and Air Max, which have tremendous cache in terms of style. Nike's new brand of SNKS feature gold or artfully designed sneakers that are not functional for working out but are worn for fashion. Nike also offers fan apparel for a wide variety of major league sports teams. Much of Nike's clothing runs more than a hundred dollars per item.
The company also offers a few lower-cost items but for the most part, Nike has always been a premium brand. There are many cheaper sneakers available but people buy Nike either because of the social cache given to the brand or because they genuinely believe the quality is…
Nike. (2016). Official Website. Retrieved from:
Planet Fitness. (2016). Official Website. Retrieved from: http://www.planetfitness.com/
Upper Body Strength
Exercise is vital to maintenance of good physical health. Upper body strength is of particular importance because it aids in allowing us to breathe properly and maintain healthy lungs. Exercises, such as, breathing control work by relaxing the upper chest and shoulders is a prime example of this. This exercise allows the individual to use "the diaphragm more efficiently by consciously allowing the abdomen (tummy) to move out as you breathe in, rather than allowing it to be sucked inwards." ("Exercise and the Lungs")
The purpose of the chest muscles is to move the arm and shoulder diagonally over the front of the body. The purpose of shoulder muscles is to allow the upper arm to be raised in the front and upward positions. Exercising of the shoulders and chest can improve the body's range of motion and posture. Additionally exercising the shoulders and chest can reduce…
Because this paper contains directions to exercises that may cause injury if done improperly most of it has been directly quoted or contains paraphrases from the following web pages which may be accessed by getting on the internet and clicking on the links that follow.
Arnold Press. http://www.dietquest.com/exercise_descriptions_shoulder_arnold_presses.asp
Dumbbell Flyes. http://www.dietquest.com/exercise_descriptions_chest_dumbbell_flyes.asp
Front Dumbbell Raise. http://www.dietquest.com/exercise_descriptions_shoulder_front_dumbbell_raise.asp
Organization Development Plan
Strategic planning is going to be a key aspect in the incipient phases of the organization planning process, taking into account that it presents individuals involved with the opportunity to gain a more complex understanding of the mission as a whole. The SOT analysis will occur at this point, considering that this can provide the company with important information regarding goals and strategies they need to adopt in order to reach them.
Climate surveys would involve observing how the industry functions and reaching out to bodies that are experienced in assisting companies as they grow. Considering that employees and customers are likely to have little to no information regarding expansion at this point, consultants would also help with making it possible for management to effectively deal with the change process. Managers can then get actively involved in efficiently responding to issues that might arise as a consequence…
Biech, E. "Developing Talent for Organizational Results: Training Tools from the Best in the Field." (John Wiley & Sons, 24 Jan 2012)
Warner, J. "Janus Performance Management System Volume with CD." (Human Resource Development, 1 Jan 2002)
"Gold's is opening 100-plus new franchises a year, so deployment speed and flexibility are critical.(Citrix Systems, 2003)
Overview Global Nature of the industry
On a global scale, issues such as the Middle East crisis and the war in Iraq are all problems in the fitness industry. World oil prices and many unstable economies put consumers at a disadvantage as they try to make ends meet. But the industry on a global scale has gotten a boost out of Asia and other developing regions such as South America. "In the fast growing $12.2 billion health and fitness industry, Gold's Gym rules supreme. As the gym of preference for amateur and pro-athletes, the entertainment industry, and everyone else, Gold's has become the largest co-ed health club chain in the world, with nearly three million members in 43 states and 26 countries." (Citrix Systems, 2003)
The best news for the industry has been…
Citrix Systems, Inc. (2003). "From Flab to Fab -- Gold's Goes for an Extreme it Makeover." Retrieved on November 24, 2004, at http://www.citrix.com/site/aboutCitrix/caseStudies/caseStudy.asp?storyID=11967
Gold's Gym International, Inc. (2004, April 1). Gold's Gym - Home. Retrieved November 24, 2004, at http://www.goldsgym.com
Lance C. Dalleck, M.S., Lance C., & Kravitz, Ph.D., Len. (n.d.). The History of Fitness. Retrieved November 24, 2004, at http://www.unm.edu/~lkravitz/Article%20folder/history.html marketresearch.com. (January 1, 2004). "Health and Fitness Clubs - U.S.." Retrieved on November 24, 2004, at http://www.marketresearch.com/researchindex/957680.html
PR Newswire (2004). "Gold's Gym International to Be Acquired by TRT Holdings; Brockway Moran & Partners Signs Definitive Agreement to Sell Most Recognized Name in Fitness." PR Newswire, 6/14/2004.
Physical Program for Virginia Fire Fighters
The Need for a Physical Fitness Program for Virginia Fire Departments
Fire fighters hold a special place within American society. They help keep our urban and rural landscapes safe from blazes of all kinds. Yet, even in a much more rigid bureaucratic environment, many firefighters within certain departments like here in Virginia failed to meet the physical standard that would provide the utmost level of safety. Although the physical requirements for entering the fire department are strenuous, the state of Virginia lacks a mandatory physical fitness program for its fire fighters that would ensure a continuous level of physical fitness and thus the highest level of performance in the most dangerous situations.
Significance of the Problem: Lack of Available Physical Fitness Programs
To think of an unfit fire fighter is an extremely dangerous problem. Currently, there is only an entry physical exam test (Virginia…
Biddle, Daniel A. & Bell, Stacy L. (2011). Using work-sample physical ability tests to maintain fitness standards of incumbent fire fighters. Fire and Police Selection, Inc. Web. http://www.fpsi.com/pdfs/physical-ability-test-maintenance-standards-article-fpsi.pdf
Calcagno, Guido. (2012). Physical fitness in the fire service. Fire Engineering. Web. http://www.fireengineering.com/articles/print/volume-165/issue-12/features/physical-fitness-fire-service.html
NIOSH. (2009). Death in the line of duty: Fire fighter trainee suffers sudden cardiac death during maze training in Virginia. Faculty Assessment and Control Evaluation Investigation Report F2009-02. Web. http://www.cdc.gov/niosh/fire/pdfs/face200902.pdf
Sherek, Becky. (2009). The four components of firefighter fitness. Firehouse. Web. http://www.firehouse.com/article/10473909/the-four-components-of-firefighter-fitness?page=3
Possible Problem with Current Strategies
The most obvious conceptual problem is that two of Nike's current goals seem to conflict. Namely, it's expressed intention to increase the integration of it products and product lines and its simultaneous intention to further differentiate its women's "fitness" product lines by specific fitness interest. In principle, both initiatives make sense: increasing overall integration builds brand loyalty and cross-over consumer interest. However, because Nike determined that women "don't do fitness" because they focus much more narrowly on particular fitness interests, the company decided to cater to that specificity by developing dedicated product lines for different women's fitness and women's fitness-related interests. At the operational level, achieving both of those objectives simultaneously might prove challenging.
Internal Problem Analysis
The principal problems faced by Nike had to do with the highly isolated and segmented nature of its many different business units. Generally, they operated on entirely different…
Describe understanding company's values
Organizational culture: XX Fitness
XX Fitness is committed to bringing fitness to serious fitness enthusiasts in a no-gimmick format. XX Fitness is a 'high end' training facility, because of its relatively high price point at $60 per/session, and its commitment to personalized service. It seeks out people willing to make a commitment to fitness, although it does train persons at all levels. Trainers who work for the company have extensive backgrounds in fitness and sport, and all are certified. Many, like myself, have degrees in exercise sciences.
Personal training, by definition, is a very individualistic profession, and one of the great strengths of the company is that the trainers, as well as being highly experienced, are very competitive and determined to succeed. This individualized nature is reflected in XX Fitness' attempt to pair every client with his or her 'perfect' match as a trainer.…
marketing processes work by applying them to a real case. This essay will examine the company 21st Century Fitness by evaluating and creating a marketing approach that fits this unique company's situation that is placed within the market.
21st Century Fitness is an organization based on Larry Nachman and his anti-aging exercise and diet techniques. Larry claims to be 75 years old and is the face and body of this organization and sells his body as proof of his methods.
According to the company's website the company's services are "the first re-thinking of a total fitness program for all ages and lifestyles. It is an awakening to a new dimension of fitness that incorporates the best of 20th century methods and fills in the gaps that have been long missing. It provides every detail of exercise and nutrition to answer a question that we have asked throughout the ages: How…
21st Century Fitness Website. Viewed 19 Oct 2013. Retrieved from http://www.21stcenturyfitness.com/index.html
21st Century Flyer. Provided by student.
McKeefery, K. (2011). National fitness clubs fight member churn, but better marketing integration is needed. Direct Marketing News, 1 April 2011. Retrieved from http://www.dmnews.com/national-fitness-clubs-fight-member-churn-but-better-marketing-integration-is-needed/article/199203/
Smith, E. (ND). How to Create a SWOT Analysis for a Fitness Center. Chron.com. Retrieved from http://smallbusiness.chron.com/create-SWOT-analysis-fitness-center-23176.html
tudents attending a NCOE course should not have to take an APFT or weigh-In upon arrival -- these are unit level tasks that need to be completed before reporting
NCOE and physical fitness/weight control testing responsibilities
Unit level leaders have an inherent responsibility to maintain and manage oldiers physical fitness and weight control standards; therefore, we must hold these leaders accountable for the execution of these tasks.
The purpose of the NCO as established throughout its history from the very beginning was focus on leadership roles. As the history of the NCEO, the educational component of the NCO shows, academic instruction was a requirement of the program -- the NCEO was indeed established with that in mind, and it has been only recently that hands-n components have been added in order to bring the NCEO into line with the 21st century and as response to the 2001 terrorist scare.
Combatleadership.com Combat Leadership
Department of the Army. (2007). 2007 U.S. Army Posture Statement. Washington, DC.
Elder, D.K. (2009). Educating Noncommissioned Officers: A chronological study on the development of educational programs for U.S. Army Noncommissioned Officers. Fort Wampler, RL & Blanckenbllekeer, P. (2008) Noncommissioned Officer Education System (NCOES): Considerations for Testing-out and Awarding Equivalent Credit United States Army Research Institute for the Behavioral and Social Sciences
The primary competitor for the new indoor softball and baseball facility would be the Suffolk County Police Athletic League, which is a long established and traditional facility. They offer a wide variety of sports, including baseball, softball, football or basketball. This particular facility is mostly focused on receiving adult and skilled members, which will join the club's team and participate to competitions. In other words, they are only limitedly interested in attracting and training inexperienced members, but they look for those individuals who would add value to their already existent team. Another major competitor would be the South Bay Battlecats, but they only admit members between the ages of 9 and 22, basically closing the door to baseball and softball to all those older than 22.
Then, there are some educational institutions, such as the Dowling College or the Stony Brook University, which offer baseball and/or softball training to their…
Amusement, Gambling and Recreational Industries:2002, 2002 Economic Census, Industry Series, 2004, U.S. Census Bureau, Retrieved at http://www.census.gov/prod/ec02/ec0271i03.pdfon March 21, 2008
Business Plan for a Start-up Business, SCORE, Counsellors to America's Small Business, 2008, Retrieved at http://www.score.org/template_gallery.html . On March 21, 2008
Official Website of South Bay Battlecats, 2008, http://www.battlecats.org/battlecats.html. Ast accessed on March 21, 2008
Official Website of the Brookhaven Town, 2006, http://www.brookhaven.orglast accessed on March 21, 2008
A study from the Institute of Preventative Medicine in Copenhagen found that so-called apple-shaped woman with excess fat around their waists were likely to be less healthy than a curvaceous, pear-shaped woman whose fatty deposits were concentrated in the buttocks and thigh areas ("When it Comes to Stored Fat, Shape Matters," 2005, Daily News Central). From an aesthetic standpoint, toning exercises and machines like the Bun and Thigh oller are not useful -- the only thing that shrinks one's body is weight loss, and burning more calories than consuming more calories -- for which cardiovascular activity is better suited. No one can choose where their fat stores accumulate if they consume more calories than they burn.
Of course, strength training and flexibility are also important aspects of a fitness regime. But here the Bun and Thigh oller falls short as well. While a person who uses weights can add weight…
The Bun and Thigh Roller." (2007). Official Website. Retrieved 22 May 2007 at http://www.bunthigh.com/
Kolata, Gina. (2003).Ultimate fitness: The quest for the truth about exercise and health. New York: Farrar, Strauss, Giroux.
Noakes, Tim. (2003). The lore of running. New York: Oxford University Press.
When it comes to stored fat, shape matters." (5 June, 2005). Daily News Central. Retrieved 22 May 2007 at http://health.dailynewscentral.com/content/view/000971/63
It is known that the membership fee is $26. Using this, the variable cost per member can be calculated, as shown in table 2.
evenue per member (a)
Fixed costs per member (b)
Variable cost (a-b)
If the membership fee is $26 per member, the membership fee, less the fixed cost (at the break even point) will give the variable cost per member.
The information in tables 1 and 2 can be used to assess the number of membership the Snap Fitness will need to sell each month if they wish to make a profit of $10,000 per month. As seen above, it is the contribution per unit that will initially pay for the fixed costs and then the profit. To calculate the sales needed for a predetermined profit level, the required profit should be added to the fixed costs. That total may then be divided by…
Horngren, Charles T; Foster, George; Datar, Srikant M; Rajan, Madhav, (2008), Cost Accounting: A Managerial Emphasis, Prentice Hall
Kinney, Michael R; Raiborn, Cecily a, (2012), Cost Accounting: Foundations and Evolutions, South-Western College Pub
Assuming no other fixed costs
On his weight training days, I would encourage Jack to "shake up" his typical walk by instead doing two or three sessions weekly on a recumbent bicycle. Given Jack's weight and age, a recumbent bike would minimize stress on his joints while adding variety to his aerobic routine. Finally, in older adults in particular, flexibility is key. I would focus on stretches that do not require bending over (to prevent falling), but would spend at least five to ten minutes per session working on stretches that Jack could also perform at home while seated. During each session, I would frequently ask how Jack was feeling to make sure he was not pushing too far past his limits. ith older adults, checking how hard they feel they are working on a scale of one to ten (perceived exertion) helps to prevent injury or worse.
Jack's nutritional strategy would be key to…
"Beating Mindless Eating." Cornell University. 20 March 2011.
"Eight Functional Mobility Tests for Predicting Falls in Older People." Medscape.com. 20 March
"Physical Activity and Older Americans: Benefits and Strategies." Agency for Healthcare Research
In terms of grading, students will not be evaluated on their ability to score goals, but how hard they try and their attendance. Student fitness levels will be assessed at the end of every semester. This assessment will involve a short run, sit-ups, push ups, a long jump, and chin ups. The results will not be to penalize the students, but to highlight what athletic skills the children need to work on in the future.
Some parents have expressed concern that children do not have enough time in the day to learn, let alone to run and play. It is our school's philosophy that a run or a rousing game of basketball helps children think better, once the children return to the classroom. Other parents have expressed concern about their children's weight, but it is not the school's place to specifically prescribe a weight-loss program for a young child, rather…
Pangrazi, Robert. (2005). Dynamic Physical Education for Elementary School Students.
14th Ed. New York: Pearson.
More sport and physiological testing has become increasingly common as the interaction between scientists and coaches (tanner & Gore, 2013). When it comes to popular sports that are watched al over the world, team games like basketball generally have a heightened game tempo, a tougher body game and a more acute variability in the techniques and methods used (Singh & Deol, 2012). "An increased performance level can only be achieved by working and training of all major components i.e. technique, coordination, tactics, physical fitness, physiological qualities and psychological qualities. Basketball is one of the most popular team-based sports played and watched throughout the world" (Singh & Deol, 2012). This puts the aspect of physiological testing as an extreme priority for a variety of reasons. "Physiological exercise testing is important in basketball to help identify potential talent but also to provide the players, trainers and coaching staff with some…
Bangsbo, J. (2006). Training and testing of the elite athlete.Copenhagen Muscle Research
Centre, 4(1), 1-9.
Changela, P.K., & Bhatt, S. (2012). The correlational study of the vertical jump test and wingate cycle test as a method to assess anaerobic power in high school basketball players. International Journal of Scientific and Research Publications, 2(6), 2-9.
Cissik, J. (2013, February 15). The point guard off-season workout plan. Retrieved from http://www.stack.com/2013/02/15/point-guard-off-season-workout/
Quantity and Quality
Describe the strengths and limitations of the provided data collection instrument for gathering data you need to evaluate the fitness course in the scenario provided.
The strength of the data collection instrument suggested is that it can be uniformly applied. The students are enrolled in three weeks each of five different activities for a total of fifteen weeks each. The research study will be for a period of three years meaning that at least ten groups of students can be utilized in the research and the same questionnaire can be used in all ten groups of students. The limitation is that with any survey, the results will be dependent on the reports of the participants of the study. Given that it is both a pre- and post- questionnaire, researchers must believe in the self-report of the individuals participating which allows for a great deal of fallibility (McKenzie…
Laureate Education, Inc. (Executive Producer). (2012). Program evaluation and evaluation instruments. Baltimore, MD: Author.
McKenzie, J.F., Neiger, B.L., & Thackeray, R. (2013). Measurement, measures, measurement instruments, and sampling. Planning, Implementing, and Evaluating Health Promotion Programs (6th ed.). Pearson: San Francisco, CA.
If this employee's testing policy is to be implemented, the company especially their HR Department must be strict with their rules. If the applicant fails in one of the requirements one should not accept the applicant. The amusement also needs to hire one Lifeguard Professional Trainer from all applicants. This trainer will be hired only during peak season to orient and to have further training for everybody who has passed the initial interview. The trainer will also be one of the evaluators of each applicant. The qualifications that a trainer must have are the following: 1. He must be a CPR Professional Rescuer; 2. He must be a First Aid Certified; 3 He is currently employed and has trained in a well-known amusement complex; 4. He must have a minimum of 10 years experience as a lifeguard; 5.He must be 30-40 years old.
All new employees who undergo training and…
athletic coach I have garnered a wide variety of skills, as well as an extensive understanding of the standard practices and procedures an individual in the field of exercise science should possess. My past experiences have provided me with substantial knowledge of the principles involved in the prevention and care of athletic injuries. With the following, I hope to illustrate that my experiences and subsequent research have provided me with a broad awareness of typical athletic injuries and treatments as they apply to exercise science.
When a member of my dance squad sprained her ankle it became necessary for me to tape it as to provide additional support. I employed the traditional Gibney basket weave procedure. This consists of an interwoven network of stirrup strips "which cover the plantar surface of the hindfoot and extend proximally on both the medial and lateral aspects of the leg, and horseshoe strips, which…
Boyle, Daniel J.M.D. Sports Medicine for Parents and Coaches. Washington D.C.: Georgetown University Press, 1999.
Brown, Lee E. And Vance A. Ferrigno. Training for Speed, Agility, and Quickness. New York: Library of Congress Cataloging-in-Publication Data, 2000.
Garrick, James G.M.D. And Peter Radetsky, Ph.D. Anybody's Sports Medicine Book. Toronto: Ten Speed Press, 2000.
Levy, Allan M.M.D. And Mark L. Fuerst. Sports Injury Handbook. New York: John Wiley and Sons, Inc., 1993.
Complaints From Community Members
The fact that Officer Daniels has received complaints filed by multiple different members of the community in a relatively short period of time would raise immediate concerns. Whereas an isolated complaint could be the result of a misunderstanding, an unfounded act of retribution by someone for appropriate police action initiated by the officer, or the result of a single bad momentary decision, the fact that there are multiple such complaints suggests it is more likely that Officer Daniels may not be performing his duties optimally. Moreover, the fact that the complaints involve three different types of unrelated conduct suggests that there might be a common underlying issue such as psychological fatigue, burnout, or unresolved psychological trauma, as opposed to a an issue of poor or insufficient training (Miller, 2007). As a police psychologist, I would approach the situation as a possible unconscious request for help by…
Lindsey, D. (2007). Police Fatigue: An Accident Waiting to Happen. FBI Law
Enforcement Bulletin, 76(8): 1-8.
Malmin, M. (2012). Changing Police Subculture. FBI Law
Enforcement Bulletin, 81(4):
John is 30 years of age, has a resting heart rate of 70 bpm, is 73 inches tall, weighs 200 pounds and has 18% body fat. He played sports in high school and college. He is in good health. Based on this information provide the following information:
Calculate John's BMI.
inches is 6 ft.1 inch. John is 26.4
Calculate John's BMR.
He can eat 1,921 calories per day
Calculate John's THR at 60% and 80% using the Karvonen formula.
maximum heart rate is: 190
Maximum training heart rate is: 164
Minimum training rate is: 138
Maximum heart rate is: 190
Maximum training heart rate is: 168
Minimum training rate is: 146
Discuss what methods of testing or evaluation you would use to assess John's current fitness level.
There are numerous tests that can be used.
ome of these categories are:
Cardiovascular Endurance -- which measures how well heart and lung…
Free Workout Plans for Sport Athletes
Fitness Business Trends
Three current trends in classroom management
One recent trend in classroom management is a stress on defined goals and expectations. The popular classroom behavioral management program Wong's Pragmatic Theory "stresses that classroom procedures and rules are clarified at the very beginning of the school year. Teachers are to instruct students how to follow rules and procedures. The teacher prepares lessons about the rules and procedures so that he or she can thoroughly teach the kids about the classroom procedures and rules" (Miller 2013). This stress upon predictability is also commensurate with such philosophies as behavioral theory, which emphasizes how student behavior can be shaped and reformed through goal-setting. Students are given goals to strive for and then are rewarded for reaching those goals. For students with behavioral issues this can be useful given that it provides concrete, reward-based mechanisms for improvement. The need for greater adherence to…
Behavior management. Sage Publications. Retrieved from:
Lynch, M. (2013). Future trends in K-12 classroom management. Education Week. Retrieved http://blogs.edweek.org/edweek/education_futures/2013/11/future_trends_in_k-12_classroom_management_and_discipline.html
Miller, K. Wong's Pragmatic Theory: Advantages over disadvantages. Enroll.com. Retrieved from: http://blog.enroll.com/view-post/Wongs-Pragmatic-Theory-Advantages-Over-Disadvantages
In addition, the Marines have a much smaller force than the army.
On the other hand, the army cannot be as selective as the marines because it needs to maintain a much higher number of troops. The article explains that the army "needs 80,000 new soldiers this year and must find them in a populace that is in many ways less willing and less able to serve than earlier generations were (Mockenhaupt, 2007, pg.86)." The article explains that teenagers and young adults are overweight and less fit than any previous generation. In addition, this generation of young Americans eats more unhealthy foods, watches more television, and engages in less physical activity than previous generations. The article further asserts that this generation is "more individualistic and less inclined to join the military. And with the unemployment rate hovering near historic lows, they have other choices (Mockenhaupt, 2007, pg.86)."
Overall it is…
Anderson, P.M., & Butcher, K.F. (2006). Childhood Obesity: Trends and Potential Causes. The Future of Children, 16(1), 19+.
Body Mass Index. http://www.nhlbisupport.com/bmi/
Belkin D. (February 20, 2006) Struggling for recruits, Army relaxes its rules: Fitness, education, age criteria change. The Boston Globe Retrieved March 16, 2008 from; http://www.boston.com/news/nation/articles/2006/02/20/struggling_for_recruits_army_relaxes_its_rules/?page=1
Daniels, S.R. (2006). The Consequences of Childhood Overweight and Obesity. The Future of Children, 16(1), 47+.
RULES: locks should not be thrown across the line. Scores are recorded to the nearest tenth of a second.
3. ONE-MILE RUN/WALK
OJECTIVE: To measure heart and lung endurance by fastest time to cover a one-mile distance. TESTING: On a safe, one-mile distance, students begin running on the count "Ready? Go!" Walking may be interpersed with running. However, the students should be encouraged to cover the distance in as short a time as possible. RULES: efore administering this test, students' health status should be reviewed. Students should be given ample instruction on pacing themselves and should be allowed to practice running this distance against time. Sufficient time should be allowed for warming up and cooling down before and after the test. Times are recorded in minutes and seconds.
OJECTIVE: To measure upper body strength and endurance by maximum number of pull-ups completed. TESTING: Student hangs from a horizontal…
"Fitness: the president's challenge. (children's fitness test for President's Challenge Award)." The Saturday Evening Post. 1990. Retrieved April 27, 2010 from HighBeam Research: http://www.highbeam.com/doc/1G1-9138402.html
Gatterman, Meridel I. "Health Promotion and Wellness Through Mental Fitness." Dynamic Chiropractic. Dynamic Chiropractic CA. 2007. Retrieved April 27, 2010 from HighBeam Research: http://www.highbeam.com/doc/1P3-1276651631.html
Krucoff, C. "Has Fitness Fizzled?;While Many Work Out; Most Prefer the Couch." The Washington Post. Washington Post Newsweek Interactive Co. 1990. Retrieved April 27, 2010 from HighBeam Research: http://www.highbeam.com/doc/1P2-1107930.html
Lyons, B. (2010). "Commentary: Physical fitness -- is it a national security issue?" Retrieved April 27, 2010 from http://www.standard.net/topics/hilltop-times/2010/02/25/commentary-physical-fitness-it-national-security-issue
career path of being an entrepreneur in the health and fitness industry. In pursuing my career in the field of health and fitness I aim to open a personal training studio that offers the clients personalized care and approach and helps them to stay fit and healthy along with alleviating the stress and pressures of day-to-day life.
As also discussed in detail in part one, my marketing objectives and business plan is quite clear, whereby during the first 12 months of my career I would like to start and own a fitness and training center offering various specialized health and fitness services to my clients. I would also provide my clients with value added services like physical therapy and rehabilitation services.
As far as the three-year approach is considered, after the three years of my business I see myself approaching new markets and expanding my clientele and business in various…
Active Marketing Group (2007). Health Club Industry Review. [report] Active Marketing Group.
Biz Plan Corner (2013). Sample Business Plan. [report] Miami: Biz Plan Corner.
Bizplancorner.com (2013). Sample Fitness Center Business Plan Free | Gym & Health Club Business Plan Example. [online] Retrieved from: http://www.bizplancorner.com/fitness-business-plan.aspx [Accessed: 27 Oct 2013].
Fitness.gov (2013). Facts & Statistics - President's Council on Fitness, Sports & Nutrition. [online] Retrieved from: http://www.fitness.gov/resource-center/facts-and-statistics / [Accessed: 27 Oct 2013].
Apart from the low price penetration strategy, the company has also employed marketing strategies to make their products popular and ensure that the loyal clients remain loyal to the products (Tharrett & Peterson, 2008).
It is evident that the organization has succeeded in its operations. This is because the organization has remained profitable from 1984 when was first established. Over the years, it has been able to reach its revenue targets. The profits have enabled the company to expand and open other fitness clubs across the United States and Canada. It seems that the future for the company is bright since more people are now taking their health seriously hence enrolling to the various fitness centers for workouts (Bates, 2008).
The organization has numerous opportunities that it is yet to exploit. For instance, the company has only expanded within the United States and Canada. Since its products are tested and…
Bates, M. (2008). Health fitness management: A comprehensive resource for managing and operating programs and facilities. Champaign, IL: Human Kinetics.
Tharrett, S.J., & Peterson, J.A. (2008). Fitness management: A comprehensive resource for developing, leading, managing, and operating a successful health/fitness club. Monterey,
CA: Healthy Learning.
Rigsby, P. (n.d.). The little black book of fitness business success.New York: Fitness consulting
Even the much despised soccer is popular amongst American youths. Yet Americans cheer on their favorite individual stars in all of these sports, especially if the starts engage in charity efforts to justify their bloated salaries. The tension remains about what good sports do for both the individual or society, and Americans today are clearly using sports as a means of practical self-improvement like the Greeks as well as a means of collective identification like the English: "in the 1950's or 1960's, few people exercised; baseline fitness-consciousness was just above zero. Today, 20% of the U.S. population works out on a regular basis, while an additional 60%+ can be classified as...'Consciousness III' -- those persuaded of physical fitness, but who by their own admission, don't get enough exercise. As behavior lags enlightened attitudes, 4 out of 5 adult Americans are true believers in exercise and fitness." But the protests remain…
Ancient Olympic Events," Peruses Digital Library Project, Edited by Gregory R.
Crane, 2007, Tufts University, 29 May 2007, http://www.perseus.tufts.edu .
Dillon, Sam. "Schools Cut Back Subjects to Push Reading and Math." The New York
Times. 25 Mar 2006. 29 May 2007. http://www.nytimes.com/2006/03/26/education/26child.html?ex=1301029200en=0c91b5bd32dabe2aei=5088partner=rssnytemc=rss
Business Plan. The plan open a gym "Slim Gym." I Competitive Analysis written, a marketing section, I attached list questions answered part "Marketing Section Due Document." I attached a background project "Operations Slim Gym Document" document information complete Competitive Analysis.
Describe your competition here! Include your SWOT analysis, show why you will be better than your competitors, and convince your investors of the same! Don't forget your "indirect" competitors: for example, grocery store direct competitors are other grocery stores; indirect competitors are restaurants, Schwan's home delivery trucks, and Omaha Steaks!
Questions you may address in your Competitive analysis:
Who are the key competitors?
What are their strengths and weaknesses?
What is their approximate market share?
How will you take share away from them?
How will they most likely try to stop you if you are successful?
How can you react to these competitors' actions?
Who are your indirect…
The appeal of the Nike Free is precipitated by the growth of interest in the 'barefoot running' trend, the growing proclivity of individuals to wear sneakers for reasons of fashion, and the growing footwear market in Turkey.
Goals and Measurements:
The goal is to penetrate the Turkish market and will be measured according to the achievement of incrementally spaced sales goals. Projected sales expectations will be measured against real sales at the end of 6 months, 1 year and 2 years.
Strategic Marketing Goals:
Strategic marketing goals include the targeting of young users, the establishment of an affiliation between the shoe and desirable health goals and a pairing of the shoe with an image of hip, dynamic fitness orientation.
Tactical Marketing Goals:
Tactical marketing goals will revolve on the promotion of medical evidence of the health benefits of 'barefoot running.'
ith a $20 million budget, Nike Free's…
Adams, B. (2012). Running Shoes get the High Fashion Treatment. Style File Blog.
Fibre 2 Fashion. (2008). Footwear in Turkey. Fibre2fashion.com.
Murphy, T.J. (2012). Least Is Best: A Guide To Minimalist Running Shoes. Competitor.
Nike. (2012). Nike Free. Nike.com.
There are many positive effects of exercise during pregnancy. It can decrease the time it takes to get back into shape after giving birth. It may also decrease the amount of time spent in the hospital. In addition, it can increase Apgar scores and birth weight, as well as decrease discomfort during pregnancy. Women who exercise during pregnancy also find that they have less difficulty and length of labor. Research shows that exercise has many benefits for pregnant women.
However, as both exercise and pregnancy exert stresses on the body, the cumulative effects must be taken into consideration when analyzing the relationship between exercise and pregnancy. In general, research about this topic is sparse, and animal studies have presented conflicting findings. Chronic disorders such as diabetes, hypertension, and heart disease are the most obvious reasons to discourage persons at risk from intense rehabilitative exercising while pregnant. In addition, small…
Araujo, David. (April, 1997). Expecting Questions About Exercise and Pregnancy? The Physician and Sports Medicine, Vol. 25, No. 4, pp. 67-69.
Kramer MS. (February 12, 2002). Aerobic exercise for women during pregnancy (Cochrane Review). In: The Cochrane Library, Issue 1. Oxford: Update Software.
Smith, James. (1998). Exercise During Pregnancy. The American College of Obstetricians and Gynecologists.
South-Paul, J. Rajagopo, K. Tenholder, M. (1988). Exercise and Pregnancy. Obstet Gynecol: 71:175-179.
The Improve dimension of the House of Quality will also provide employees and management with the critical feedback and information they need to continually increase their participation and results achieved. For the employee, the Improve dimension includes the attributes of having a customizable and measurable program. Using long-term teaching techniques including autonomy, mastery and purpose, trainers in the fitness center will be able to get more employees enrolled and continually working out compared to any other approach. Measuring how effective the program is will bring greater credibility and trust in the results, and the scorecards and benchmarks will continually fuel mastery of healthcare on the part of employees. The measurable aspects of the program are particularly important to the CEO and senior management, as they will want to calculate the eturn on Investment (OI) of this program in addition to the long-term trending on healthcare costs for Scott's overall. All…
Michelle Conlin. (2007, February). GET HEALTHY -- OR ELSE: Inside one company's all-out attack on medical costs. Business Week,(4023), 58-69.
Hall, Phil. (1992). Living with TQM. Risk Management, 39(3), 20.
Sepic, Thomas, & McNabb, David. (1994). Applying TQM's golden rule to your support services. The Journal for Quality and Participation, 17(3), 44.
Talib, F., Rahman, Z., & Azam, M.. (2011). Best Practices of Total Quality Management Implementation in Health Care Settings. Health Marketing Quarterly, 28(3), 232.
Provided the counselors and instructors are charismatic, this might be the ideal way to generate initial 'buzz' about the center. Sending out free coupons for free sessions, and offering free 'teaser' yoga or Pilates classes in public venues (like on the Boardwalk during the summer or an in-store location like the mall) can generate publicity and interest. For fitness, marketing should be experiential as well as about selling a particular image.
Since a wellness center is marketing a service as well as a product, one extremely important, but often overlooked component of advertising is good training of the staff. Staff members must be friendly and helpful, and project the right type of 'image' for the center. Given the center's emphasis on personal self-improvement in its marketing strategy, staff members should embody the likely ideal of the target female consumer: they should be fit, knowledgeable, friendly and ready to answer the…
Gootman, Elissa. "Weight Watchers upends its point system." The New York Times.
December 4, 2010. December 16, 2010 http://www.nytimes.com/2010/12/04/nyregion/04watchers.html
Sorgen, Ellen. His and her fitness. WebMD. December 16, 2010
The purpose of this set of questions is to see whether they would engage in similar action even if they know that the other individual will not reciprocate given the reverse of their circumstances. All individuals will answer blindly, and we will anonomously collect all of the information.
There are many different results that are possible within this experiment. First, the expected result is that the majority of individuals will answer that they would act altruistically. However, they could act altruistically in some cases, as when they are giving change back to others, but selfishly when it comes to saving a drowning person and risking their own lives. Another scenario is that they could act selfishly when they are in the room by themselves, but when they are doing so in conjunction with someone else, they might be motivated by the visual sign of someone else to be altruistic.…
Simon, HA. "A mechanism for social selection and successful altruism." Science. 1990.
Trivers, RL. "The evolution of reciprocal altruism." The Quarterly Review of Biology. 1971. 46:35-55.
Wilkinson, GS. "Reciprocal food sharing in the vampire bat." Nature. 1984. 308:181-184.
Dynamic vs. Static Stretching -- Comparing and Contrasting the Pros and Cons
Everyone knows that athletes love debates. Who was the best hitter of all time? What is more of a test of athletic endurance -- swimming the English Channel or running an ultra-marathon? What is the best way to build up your triceps? But less physically obsessed people may be amused to hear that even stretching is an issue of controversy within the fitness community. Stretching, however, does facilitate a critical component of fitness, namely flexibility, which along with strength and endurance, are critical to performing not only feats of athletic prowess, but simply functioning in a healthy way during the normal acts of daily life. The debate about stretching usually revolves around the question of what is better -- the static or dynamic forms of stretching?
But first of all, what is flexibility, the fitness component stretching…